The best baby and maternity products to shop on Amazon right now

Amazon buys

by Lorna White |
Updated on

Shopping for our little ones can be so much more fun than shopping for ourselves, but with so many different products on offer, it can feel like you don’t know where to start when it comes to shopping on Amazon. We do know however, there are some real gems to be found, you’ve just got to know where to look.

Whether it’s affordable baby outfits or bargain baby products you’re after, Amazon really does have it all, and the quick delivery makes our lives that bit easier. To make things feel a little less overwhelming, we’ve rounded up the best products you can shop on Amazon from our favourite brands.

Any parent will know a good supply of baby wipes is essential and these workout at 3p per wipe. WaterWipes baby wipes contain 99.9% purified water and a drop of fruit extract. These wipes are suitable from birth and for sensitive skin.

Tommee Tippee Perfect Prep Machine, Black
Price: £265.00

The Perfect Prep machine prepares your baby's formula at the correct temperature in less than two minutes. This is a best-seller for good reason and a real must-have for new parents who are bottle feeding and want to make those night feeds as easy as possible. The machine uses Tommee Tippee Perfect Prep Antibacterial Replacement Filter systems to maintain its ability to remove bacteria and impurities present in water.

Tommee Tippee Closer to Nature Clear Bottles, 260 ml, 6 Count
Price: £61.16

One of the best baby bottles in the UK and a Mother and Baby Gold Award Winner 2019. The Closer to Nature valve eliminates excessive air flow and helps to prevent colic. Its soft, natural-feel silicone teat mimics breastfeeding action.

maxi cosi car seatMaxi-cosi

If you're looking for a reliable, easy to fit and long-lasting car seat, then look no further. As parents we know making sure your baby isn’t too cold or doesn’t overheat on car journeys is essential so that you’re not panicking while driving. Designed using impressive G-CELL lateral technology, plus ClimaFlow fabric which aids ventilation to help keep your child at the correct temperature and more comfortable on journeys.

As well as the smart fabric, this seat is also features a 360° rotation, making it effortless to get children in and out of the car. As well as this its compact design makes it a suitable choice for a wide variety of cars, even ones on the smaller side.

The Maxi-Cosi Mica can be used from birth to approximately four years old, with the option of both rear-facing and front-facing positions.

Won Silver in the 2021 Mother&Baby Awards in the Best Baby/Toddler Car Seat (Stage 1/2) category.

Read our full Maxi-Cosi Mica review

Pros

  • 360° swivelling in just one click
  • Simultaneous adjustment of safety harness and headrest height
  • ClimaFlow: Built-in ventilation in backrest to keep your child at the right temperature
  • Comply with the latest and highest safety standards: i-Size (R129)
  • Superior G-CELL side-impact technology for better impact absorption

Cozee Air MOTHER&BABY

The older version of the CoZee Air, the Tutti Bambini CoZee won Bronze in the 2018 Mother&Baby Awards Best Cot, Crib or Moses Basket category.

Another essential you'll need is a next-to-me crib for baby to sleep in on their first night at home. Mother & Baby's Features and Reviews Editor and mum Emily Gilbert tested this product for us and says "we simply removed it from the bag and unfolded the legs, making sure the brackets clicked into the plastic receives on the underside of the crib base. And there it was! Standing before our very eyes in just a matter of seconds."

If you have a particularly high divan bed like Emily, you'll be relieved to know that there are six different height positions for the CoZee Air. The lowest (position one) is suitable for a mattress height between 49-52cm while the highest (position six) is suitable for a mattress height of 64+cm. It is easy to adjust the height by squeezing the large button on each side and moving the crib either up or down.

A nice little bonus is that you can position one side of the CoZee Air higher than the other to help a baby with reflux. More benefits include two ventilated sides (many just have one), as well as a handy storage shelf underneath. It also comes with both lockable rocking bars and castors, meaning you can use it as a co-sleeper or a height-adjustable standalone crib that rocks. Emily says it's a shame that you have to choose between the rocking feature and being attached to the bed though.

Read our full Tutti Bambini CoZee Air Bedside Crib review

Pros

Cons

  • Ease of assembly 
    5.0
  • Design
    4.5
  • Sturdiness 
    5.0
  • Worth the money 
    4.5

Pampers new baby nappiesPampers
Price: £29.99

Newborn nappies are an essential you'll need from day one, and these come in the perfect size for newborns and workout at around 15p per nappy. Made with a derma comfort layer, these Pampers’ nappies provide best skin protection, pulling any wetness and mess away from their delicate skin. With a 3-way protection system to help prevent leaks, these nappies absorb liquid quickly.

Best baby toys to shop on Amazon

The classic: Sophie La Girafe Teether
Price: £28.99
Alternative retailers
Waitrose$15.99View offer
Walmart$28.00View offer

This toy was created in France in 1961. It's made from 100% natural rubber and food grade paint. It's so popular because it stimulates all 5 senses and soothes sore teething gums.

Lamaze Freddie The Firefly - Clip On Pram and Pushchair Newborn Baby Toy - Suitable from Birth
Price: £16.99
Alternative retailers
Target$8.99View offer
Kohl's$15.99View offer
Walmart$20.81View offer

This toy is suitable from birth encouraging focus and attention due to its stripes, colours, patterns, textures and hidden surprises. This brand is also very well-know with many other toys for your little one and a celeb parents' favourite.

This black and white contrast baby book helps stimulate your baby's eye development in the retina and the optic nerve as their vision develops. This soft book contains 11 different black and white patterns as well as a baby-safe mirror. As well as contrasting colours, the crinkle paper is great for sensory development.

With 11 stacking cups to have fun with, these cups come in different colours with different fruits on, making them great for their motor skills development. Just note that they're made for baby's from 6 months old.

Best baby walker on a budget

best-baby-walkers-Vtech Baby Walker
Price: £26.83

With its removable activity board, the VTech Baby Walker is aimed at little ones of various ages, allowing younger ones to explore with 5 light up buttons, shape sorter, gears, animal buttons and a role play phone for older ones to enjoy when pushing the walker around. This makes it a great investment for families with multiple children.

Mother&Baby Award shortlist 2020 for the best baby toy.

Read our full Vtech Baby Walker review

Pros

Best baby sleep products to shop on Amazon

This popular sheep helps your baby drift off to sleep with heartbeat and womb sounds that mimic the comforting environment inside the womb. A soothing pink glow and sounds play for up to 20 mins.

Read the full SweetDreamers Ewan The Dream Sheep review

love to dream swaddle 1MOTHER&BABY
Price: £32.95
Alternative retailers
Walmart$24.30View offer
Target$32.99View offer

A sleeping bag for baby is an essential when it comes to safe sleep guidelines, and sleeping with arms up is a natural position for babies and this sleeping bag supports that with its clever wing design. Arms are kept as snug and warm as the rest of the body within the stretchy jersey fabric, and nappy changes are made easy by a two-way zip.

These sleeping bags come in four sizes and will cater for your baby from newborn age through to 24lbs. With a huge range of colours and patterns to choose from, your little one can also set their style credentials early.

Pros

Tog:N/A, but listed as ideal for rooms between 20-24 degrees Celsius
  • Easy swaddle
  • Twin zip for easy changes
  • Wings for natural arm position
  • Single layer fabric
  • Machine washable

Best digital baby room thermometer

Tommee Tippee GroEgg2 Digital Room ThermometerMother&Baby Tester, Melissa
Price: £83.78

One reviewer called this a 'traffic light for your baby's bedroom', which helps explain this product's colour-changing feature perfectly. It allows you to see at a glance if the room is too hot or cold, without even needing to look at the numbers. Plus, the colourful display doubles up as a soothing night light, which many reviewers have said they've gone on to use after their child is out of the newborn stage, making it great value for money.

Pros

Best for portability

This small but mighty Dreamegg White Noise Machine is packed with 11 soothing sounds, including white noise, ocean sound, brook, lullaby, music box, shushing, vacuum cleaner, fetal tone, fair sound, cricket, and fan sound. Its lightweight and compact size makes it great for taking on the go, and it features a nightlight with adjustable light intensity, ideal for midnight feeding.

Pros

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RockitAmazon
Price: £69.95
Alternative retailers
Walmart$69.95View offer

It's impossible to gently rock your baby constantly, but this clever little gadget does it for you. Designed to attach to their stroller when out and about, the Rockit baby rocker adjusts the speed to your baby's preferred rocking motion and it's also showerproof in light rain. It charges with a USB-C charging cable and is suitable for newborn babies and children up to 3 years old.

Best baby bath time product to shop on Amazon

Shnuggle Baby Bath
Price: £54.95
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Alternative retailers
Nordstrom$54.95View offer

This is a Mother and Baby Award Gold Winner 2017 and comes with a beautiful design with smooth curves and flowing roll top. This baby bath tub is suitable from birth up to 12 months. See our selection of baby bath seats.

Aveeno is one of our favourites when it comes to baby safe toiletries. Specially formulated for your baby's delicate skin it gently cleanses and helps calm your baby before bedtime. Blended with soothing natural oat extract, a soft aroma of vanilla and the calming scent of lavender, you might find you using it yourself!

Nuby Penguin shaped baby bath Digital thermometer Mother&Baby/ Anne Lora Scagliusi

Rrp: £20.89

Price: £17.49
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This bath thermometer features a cute penguin shape that not only makes bath time more fun but is also compact enough for travel. It’s budget-friendly and can be used in both the bath and the baby’s room, offering great value for money.

Pros

There's 12 adorable different animal designs to choose from with these towels so you can find the perfect one for your little one. The towel is fluffy, soft and thick, perfect for wrapping your baby up after bath time.

Munchkin bath toysMunchkin
Price: £15.90

Bath toys can make bath time and bonding with your baby so much fun and these sweet little Munchkin toys are perfect. This set of four sea animal bath toys can squirt water and float and are small enough for little hands to hold and squeeze.

Best products to shop on Amazon for mum

Best Amazon baby products

Lansinoh HPA Lanolin Nipple Cream 40ml
Price: £12.61
Alternative retailers
Waitrose$12.10View offer

HPA Lanolin Cream provides the most effective relief from nipple soreness. This is 100% natural. Lansinoh HPA Lanolin is the only lanolin product to receive the British Allergy Foundation Seal of Approval. There is no taste, colour or smell so there's no need to remove before breastfeeding. A single ingredient product making it completely safe and pure.

Frida Mom postpartum underwearFrida

Rrp: £15.99

Price: £12.97
Alternative retailers
Target$12.99View offer
Kohl's$15.99View offer
Albee Baby$15.99View offer

Made from a combination of spandex and microfibre, this mesh-free disposable maternity underwear from Frida Mom is super stretchy and great for wearing for preventing any leaks in those early weeks after birth.

There are 20 frosted re-sealable bags in this set with 16 measuring 38x28cm, 1 25x15cm, 1 20x25cm, 1 32x22cm and 1 35x45cm. Some come pre-labelled while some come plain for your own organisation.

Amazon Maternity LeggingsAmazon

If you're anything like us, you'll be living in maternity leggings, especially in that final trimester when you just want to stay comfy. These affordable over bump leggings are stretchy and easy to to wear. They're also available in a range of colours to match every outfit.

Bio-Oil-Skincare-Oil Credit: Amazon

Rrp: £29.99

Price: £6.49
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Alternative retailers
Macy's$18.10View offer
Walmart$21.54View offer
Ulta$25.99View offer

The ubiquitous and rightly renowned Bio-Oil is a must-have for so many people with scars and stretch marks. The soothing oil contains vitamin A and E, combined with Calendula, Lavender, Rosemary, and Chamomile oils.

Pros

How to become an Amazon Prime member

Becoming a Prime member costs £8.99 per month, or £95 for the year if you pay upfront (saving you £12.88). Or if you're a savvy parent who doesn't want to lock into a year-long contract, you can sign up for a 30-day free trial, take advantage of the deals, and then cancel before the 30 days are up. This grants you quick and free delivery and also access to Prime perks including their streaming service and exclusive offers.

Why should I set up an Amazon Baby Wishlist?

Making a baby wishlist subscribes to the most important part of parenting - preparation and organisation. As soon as a baby enters your world, being organised is imperative; having a wish list keeps all your shopping needs in one place, and it's so easy to share with friends and family who want to help you on your parenting journey.

It's also easy to see what other parents are buying, giving you inspiration, and to check all their thousands of reviews - super important when you're making those big decisions like what is the pushchair to buy.

Lorna White is the Products Editor for Mother&Baby. After running the Yours magazine website, specialising in content about caring for kids and grandchildren, Lorna brought her expertise to Mother&Baby in 2020. She has a keen interest in a range of topics from potty training and nutrition to baby names and early development and has a wide range of experienced medical experts and professionals at her fingertips. In her spare time, she enjoys spending time with her two young sisters, dog walking and enjoying the outdoors with her family.

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How we write our articles and reviews
Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.