Black Friday deals are coming at us left, right and centre - and the Mother&Baby team are at the ready to not only find great savings for busy parents like you, but also for their own shopping baskets! We know there’s nothing quite like the thrill of scoring great deals on products that make parenting a little easier.
As you dive head on into the shopping frenzy that is Black Friday, here's what parenting and baby products the Mother&Baby team are adding to their carts during the big Black Friday sale!
When is Black Friday?
Black Friday traditionally takes place on the Friday following Thanksgiving in the United States, featuring massive discounts from shops and online retailers. It has now become the biggest shopping day of the year in the UK as well. It's a great time to find incredible deals on baby products, tech and electronics, fashion, homewares, and much more.
Black Friday used to be just one day, but those days are long gone. Last year, we enjoyed a full month of deals, giving us plenty of opportunities to tackle our Christmas gift shopping early. This year, officially Black Friday falls on November 29, followed by even more discounts on Cyber Monday, December 2.
Expect discounts on THOUSANDS of items! Naturally, we’ll cover all the essentials, including highchairs, travel cots, toys, and more. What would a list of the best Black Friday and Cyber Monday baby deals be without these must-haves?
The best Black Friday baby deals 2024
Last Black Friday these retailers were offering great deals:
What the Mother&Baby staffers are adding to their carts this Black Friday 2024
Maria Martin, Digital Group Editor
“My children are 3 and 5 years old, so the cold, bumps, and bruises can be a bit more frequent in the colder months. These are on my radar to help my little ones when they're not feeling well or simply to pop in their pockets on walks during cold days to keep their hands warm.”
With a selection of friendly characters and a handy strap so you can hold these ice packs exactly where needed, kids will feel soothed by these ice packs. The cover is washable too!
“My 3-year-old daughter is getting really interested in riding a bicycle, especially after watching her older brother learn to ride, so I'm on the hunt for a deal on this one. Plus, it's Peppa Pig, which she loves.”
ON SALE NOW - 14% OFF
“My 5-year-old son is really into conducting experiments, so to save him from using up all the washing-up liquid and to give me ideas on how I can interact with him further, this book looks excellent.”
ON SALE NOW - 38% OFF
“I’m trying to encourage my 5-year-old to be confident with numbers and telling the time. He also loves Spider-Man, so a good smartwatch for kids is on my radar.”
"With the colder months fast approaching, I've been eyeing a small, compact indoor trampoline. I'm hoping to score a good deal on this one for my 3- and 5-year-old."
ON SALE NOW - 19% OFF
"My 3-year-old loves these Tom Fletcher 'There's a...' books, and I think this would make a perfect stocking filler or addition to a Christmas Eve box."
Stephanie Spencer, Hub Editor
ON SALE NOW - 15% OFF
“I've been debating getting a nappy bin, but one of my mum friends recently told me it's definitely worth it! So, I'm hoping to get a discount on the Vital Baby Hygiene Nappy Bin—it doesn't require expensive refill cassettes and locks in any stink to save trips to the outside bin!”
Lorna White, Products Editor
ON SALE NOW - 29% OFF
“We know how important hydration is, particularly when you’re breastfeeding—it’s seriously thirsty work. While I’m hoping there will be some discounts on Stanley cups, I’m also going to keep an eye out for popular alternatives that cost a fraction of the price. Not only do these clever insulated drinking cups keep your icy water ice cold all night, but they can also keep a hot cup of tea warm, so you’ll never need to drink a lukewarm cuppa again!”
Emily Gilbert, Features & Reviews Editor
ON SALE NOW - 17% OFF
"My son starts weaning this month, so I’m hoping to pick up this BIBaDO starter set, as I’ve heard great things about the coverall bib for minimising all the mess that inevitably comes with introducing food to a baby!"
Samantha Ball, Features & Reviews Editor
ON SALE NOW - 21% OFF
“I'm hoping to buy this as my seven-year-old son loves hot chocolates, and we recently had one at one of the Hotel Chocolat cafes, and he said it was the best one he's ever had! Christmas isn't an easy time for us, so I'm hoping this will add some magic back into our evenings throughout the festive period when we're watching films with a cup of 'the best hot chocolate.'”
Hannah Caroll, Senior Digital Writer
"I really wanted a nightlight for my four-year-old because he's frightened of the dark. I love that this lamp can be controlled via my phone and it works in conjunction with the Nanit baby monitor."
Laura Healy, Commercial Content Writer
ON SALE NOW - 32% OFF
“My four-year-old will turn five in December, and she is desperate to have a tablet like her older sister. We told her she had to wait until she was five, just like her sister did. It is hard to think of both birthday and Christmas presents at the same time, so this tablet would make it a little bit easier, especially with a Black Friday deal.”
Zara Mohammed, Digital Writer
ON SALE NOW - 33% OFF
“I'll be keeping my eye on Yankee Candles and gift sets to see if they've been discounted during the Black Friday sales. They make great Christmas gifts for mum friends and families!”
Rebecca Lancaster, Digital Writer
ON SALE NOW - 57% OFF
“My daughter loves music and is constantly the 'DJ' on our family Google Home Mini speaker. So this Black Friday, I've got my eye on an Echo Dot Kids. Not that I don't want to listen to her music on repeat, but I know she'd get a kick out of being able to play music in her bedroom!"
Hannah Mellin, Commercial Content Writer
ON SALE NOW - 20% OFF
"My baby boy actually turns one on Black Friday itself, so I'm planning to hold off on buying birthday and Christmas presents until then. He is such a daredevil, so I'm going to be snapping up a ride-on toy bike for him to scoot around in.”
Currenly out of stock - check back soon!
www.johnlewis.com
“He also loves swimming and the bath, so this Tomy Foam Cone Factory will keep him entertained for ages.”
ON SALE NOW - 19% OFF
“I'm also going to be stocking up on all the baby board books, the noisier the better!”
bladeandrose.co.uk
“In terms of clothes, I love Blade & Rose's leggings; they are so comfy and wash so well.”
Anne Lora Scagliusi, Senior Digital Writer
ON SALE NOW - 42% OFF
“My son is a big fan of The Gruffalo, and we want to establish a reading routine with him. To help with that, I’ll be choosing a book advent calendar and gifting him The Gruffalo and Friends Advent Calendar Book Collection.”
“My son is a little chef in the making, so this Black Friday, my husband and I are going all out to get him his very first kitchen set! We struggled to find something suitable for his age, as most sets are for kids aged 3 and up. But then I discovered the Learning Resources New Sprouts Prep ‘n Store Kitchen Island, designed for ages 2 and up. I know this will make his toddler dreams come true! He’s always smashing our pots and pans and rummaging through the cupboards, so it’s definitely time for him to have his own kitchen playset.
mintinibaby.com
“When my son was born, one of his first snowsuits came from a family-run business that specialises in baby and toddler wear. I fell in love with their designs and quality! This Black Friday, they’re offering 25% off sitewide with code BF25, and I’ll be stocking up on winter outfits for my little guy. I’ve got my eye on this cosy blue snowsuit—it looks perfect for keeping him warm this winter!”
www.next.co.uk
“My son is absolutely obsessed with The Gruffalo—it’s a family favourite! Spending Christmas morning in The Gruffalo Christmas Fairisle Jumper from Jojo Maman Bébé is a must. It’s super festive, looks warm, and will definitely keep him toasty on Christmas Day!”
Steven Shaw, Hub Editor
www.argos.co.uk
"My kids absolutely love the slapstick humour of the Minions, and are at the age where my hilarious wit goes unappreciated, but to them, a fart gun in a film is the peak of comedic sophistication. This device has 15 different sound effects, and can shoot fog rings up to 6 feet. Best/worst of all, it includes two different scented Fart Formulas – fart or banana scented. I have no doubt my kids will love it."
ON SALE NOW - 5% OFF
www.smythstoys.com
"My daughter loves Frozen. My daughter also loves her scooter, which she has rapidly outgrown. So, this Disney Frozen 2 themed scooter is the perfect combination for her to whizz around on faster than I can keep up. No doubt singing Let It Go, while she goes."
Keya Modessa, Senior Digital Writer
ON SALE NOW - 9% OFF
Save 15%
"My daughter loves Frozen. My daughter also loves her scooter, which she has rapidly outgrown. So, this Disney Frozen 2 themed scooter is the perfect combination for her to whizz around on faster than I can keep up. No doubt singing Let It Go, while she goes."
ON SALE NOW - 24% OFF
Save 40%
"My son turned 9 at the end of August and he was gifted the Harry Potter book collection. He's already read four book in three months and I am beyond proud so I'll be gifting him the LEGO Dobby the House Elf. It should keep him busy over the New Year."
"My current Kindle is dying on me and needs charging every day so I've got my eye on this one. I love the green matcha colour and with one single charge, it can last 6 weeks."
Adejumoke Ilori, Commercial Content Writer
ON SALE NOW - 33% OFF
"This Black Friday, I’m grabbing the Exsivemy Kids Karaoke Machine for Girls with 2 Wireless Microphones for my 7-year-old daughter. She loves filling the house with her singing, and on weekends, we turn it into a duet session! It’s extra special for me because I sang in the church choir as a kid, so it’s a beautiful way to relive those cherished memories while creating new ones together."
ON SALE NOW - 15% OFF
"This Black Friday, I’m treating myself to the Yaheetech Velvet Tub Chair, and I couldn’t be more excited. The lush green colour fits perfectly with my nature-inspired home, and as a huge fan of velvet, it’s ticking all the right boxes. It’s going to be the perfect cosy addition to my space—stylish, soft, and warm."
About the author
Anne Lora Scagliusi is a Senior Digital Writer at Mother & Baby. She is a Scotland-based journalist with over a decade of international writing experience, specialising in women’s health, maternal mental health, and wellness. Her work has been featured in Vanity Fair, Marie Claire, and Glamour and has appeared on several Vogue global editions. She is mum to a one-year-old bambino and lives between Italy and the UK.