What the Mother&Baby team have on their Black Friday wish list

Black Friday deals

by Samantha Ball |
Updated on

This years Black Friday event will take place on Friday November 24 and is bound to bring in some amazing deals and discounts across the web.

Here at Mother&Baby, we're proud to support you through every stage of parenthood. Trusted by families for more than 60 years, we pride ourselves on having the latest expert advice, covering all aspects of becoming a family. So when it comes to the Black Friday sale, it seems only natural that we use our first-hand experience to reveal the must-have items and what our Mother&Baby team are wanting to buy.

When is Black Friday sale 2023?

The biggest shopping event of the year lands on Friday 24 November, but keep your eyes peeled as lots of deals are running throughout the month of November. To make the most of the deals, sign up for your favourite brand newsletters as these will give you updates on new product launches, sales, and even exclusive offers.

Black Friday deals 2023: The best baby deals and sales across the web

Amazon: Up to 50% off selected items
H&M: Up to 50% off selected items
Baby Mori: Up to 40% off
Ickle Bubba: Discounts on selected items
The White Company: Offers coming soon

What the Mother&Baby team are hoping for in the sale

Chosen by Stephanie Anthony, our Deputy Digital Editor

Black Friday deals Crane Drop 2.0 Ultrasonic Cool Mist Humidifier

Rrp: $64.99

Price: $54.49
Alternative retailers
Walmart$44.96View offer
Target$54.99View offer
Best Buy$55.99View offer
Overstock$61.49View offer

Stephanie said: "We’re all so conscious of keeping our homes safe and comfortable, so this Black Friday I’m keeping my eyes peeled for a humidifier to help with any nasty winter colds and keep us all sleeping soundly. I love the look of this one from Crane as it’s a humidifier, sound machine, night light, and aromatherapy all combined into one! The modern design would fit well in my home and according to the reviews it’s whisper quiet too."


  • Built in sound machine and night light
  • Large capacity
  • Vapour tray


  • Needs to be plugged in and out of reach from children
Dimensions:22.8 x 33 x 22.8cm
Volume:3.8 litres
Power source:Plug in
  • Sound machine
  • Optional night light
  • Aroma tray
  • Dishwasher safe
  • Whisper-quiet option

Chosen by Lorna White, Senior Digital Writer

On Sale

Black Friday deals Revitale Extra Long Hot Water Bottle
Price: $24.99

Lorna said: "If like me you're avoiding turning on the heating for as long as possible this year, a lovely long hot water bottle is a must to keep you warm and cosy on those chilly days. It's also great for wrapping around your lower back for any pregnancy aches and pains you might be feeling, and best of all it can be filled with less than a full kettle of water."


  • Secure and leak-resistant screw
  • Super soft cover
  • Long and thin


  • It doesn't mention the exact length
Volume:2 litres
Material:Faux fur
  • Quality, natural rubber
  • Large mouth opening
  • Soft cover
  • Secure screw

Chosen by Emily Gilbert, our Features and Reviews Editor

Black Friday deals Sweet Dreamers Ewan Deluxe 
Price: $39.99

Emily said, "You can’t give parents the gift of sleep but you can give an Ewan! I’d love to get my pregnant friend an Ewan Deluxe in the sales ahead of their baby arriving. Not only is he very cute but he has a smart cry sensor which activates when baby cries, helping to settle them back to sleep with white and pink noises such as a rainfall and vacuum cleaner. There’s a good reason he’s won several Mother&Baby awards!"


  • Adorable design
  • Toy and sleeping aid in one
  • Makes four soothing sounds


  • Don't leave it in baby Moses basket
Dimensions:10 x 15 x 5cm
Suitable for ages:Birth+
Batteries required:3 x AA
  • 4 x White noise sounds
  • Velcro tail
  • Soft and cuddly
  • Calming nightlight

Chosen by Samantha Ball, Commercial Content Writer

Samantha said: "I'm hoping the 4-in-1 Eco Birth Wood Climbing Frame is reduced in the Black Friday sales. My children love climbing so having somewhere for them to safely do that at home will be a huge help for me, as it will stop them climbing over all the furniture, but also good for them. It can be used inside and outside which will be great for summer and for keeping them entertained this winter."


  • 4-in-1 design
  • Suitable for indoor and outdoor use


  • Not advised to leave outside
Dimensions:62 x 65 x 58cm
User weight:60Kg
Suitable for ages:3+ years
Assembly required:Yes
  • 1 x Ladder triangle
  • 1 x Climbing wall
  • 1 x Climbing net
  • 1 x Slide
  • Can be used indoors our outdoors

Chosen by Adejumoke, our Commercial Content Writer

Ade said: "I would really love to get my little girl this! As a single mother, my daughter follows me everywhere. One place she gets easily distracted is at the salon or when I have to go and do my nails. She won't sit still and I don't like giving her my phone, as she finds her way to YouTube and Instagram. This might help her stay a little more entertained, I hope!"


  • Kid-proof case with built in stand
  • Easy to use
  • Easy to use parent controls


  • You can't download Kids YouTube
Dimensions: 22 x 18 x 2.7cm
Suitable for ages:3 to 7 years
Storage:32 GB
Battery life:Up to 13 hours
  • Set bedtimes and age filters
  • 1 x kid-proof case
  • 2 year guarantee
  • Built in stand
  • Up to 13 hours run time

Chosen by Laura Healy, Commercial Content Writer

Black Friday deals Bento Lunch Box
Price: $9.99

Laura said: "I think this is really useful, especially for little ones, who like to eat a wide selection at lunchtime. It lets me add a little of bit of salad and fruit, as well as a dip, alongside sandwiches. It saves using foil, or sandwich bags, or lots of separate containers too. It is also handy that it can go straight in the dishwasher"


  • Multiple colours available
  • Makes pack-ups easier
  • Leak proof


  • Clasps might be hard at first for little hands
Dimensions:22.6 x 16.26 x 6.6cm
  • 4 x compartments
  • Leakrpoof
  • Air tight
  • Easy to open
  • 1 x storage pot

Chosen by Hannah James, Commercial Content Writer

Black Friday deals Uncanny Brands Pokemon Pikachu Mini Waffle Maker

Rrp: $50.00

Price: $34.99


Hannah said: "I am hoping to score some big brownie points with this Pikachu Waffle Maker. My kids are obsessed with Pokémon at the moment and I know they will be over the moon to see there favourite character imprinted on their morning breakfast. I think this is a smart way of getting them to eat their breakfast. I love that it has a non-stick coating making it easy to clean."


  • Easy to use
  • Easy to clean


  • Can only do one at a time
Dimensions:18.7 x 10.5 x 15cm
Non stick:Yes
Power:Plug in
  • Easy to use
  • Plug in powered
  • Non-stick

Chosen by Hannah Mellin, Home & Product Lifestyle Writer

On Sale

Hannah said: "My baby's due around Black Friday so I'm hoping to hold out on buying some things until then that are needed but not considered essentials. I've had my eye on this baby swing for a while and it already has a big saving and Black Friday isn't even here yet."


  • 20 different melodies and nature sounds
  • Toy arch
  • Beautiful design


  • Can't be collapsed to save space
Dimensions:23 x 50 x 72cm
Suitable from:Birth to 9 kilos
Rotation:360 degrees
  • 15 x soothing melodies
  • 5 x sounds
  • Automatic motion detection

What are Cyber Monday and Black Friday sale 2023?

This huge event originated in America, with tech and electronic goods such as smart TVs going on sale right after Thanksgiving to entice customers to begin their Christmas shopping.

Now that it’s moved over to the UK, you’ll find massive discounts on everything, not just tech, and is the biggest event of the year for retailers. Cyber Monday continues after Black Friday and is another chance to snag a good deal before Christmas.

How long do the Black Friday deals run for?

Black Friday deals often run for the weekend, starting Friday 24th and ending on the Monday with Cyber Monday deals. However, some stores run discounts in the week up to the Black Friday weekend, and then add bigger discounts and deals for the weekend.

Samantha Ball is a Commercial Content Writer for Mother&Baby and freelanced for the website for two years before joining the team full time. She's a mum of two and loves browsing for the best products and cute outfits.

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Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.