The best Black Friday 2024 baby deals to look out for

baby deals

by Emily Gilbert |
Updated on

If you are looking for an incredible deal on baby products, although the big day isn't until November 2024, you can still get ready for those Black Friday offers to make the most of so you can grab a bargain. And to save you sifting through all the many websites, we've got you covered thanks to the best Black Friday baby deals 2024.

What is Black Friday?

Black Friday is traditionally the Friday following Thanksgiving in America, where masses of shops and online retailers have huge discounts and sales.

It's now the biggest shopping day of the year in the UK. You're guaranteed to find loads of deals on baby products, tech and electronics, fashion, homewares, and much more. Over Black Friday weekend, the discounts continue and, you'll find even more sales being released - not just on Black Friday itself.

We're really excited to find all the best Black Friday and Cyber Monday baby deals. There will be discounts on THOUSANDS of items. Naturally, we'll be covering all the necessities including highchairs, travel cots, toys, and more. What best Black Friday and Cyber Monday baby deals list would be complete without them?

When is Black Friday?

It used to be that Black Friday was just that - one Friday. But not anymore. Last year we had a month of deals to enjoy, meaning we had loads of chances to get our Christmas gift shopping done early. Black Friday 2024 is on November 29, followed by even more discounts on Cyber Monday on December 2.

Top tips for Black Friday baby deals 2023:

Here are our top tips to get the most from the madness of Black Friday.

Bookmark this page

We'll be rounding up the best deals on discount tech, baby essentials, and more. In order to stay up to date, don't forget to bookmark this page. You'll have all the best deals in one place when the time comes.

It'll save you valuable time scouring the web and give you the opportunity to pounce on the best deals before they disappear. Our shopping experts will also be bringing you the best baby and parent deals across the year.

Sign up for newsletters and updates

Another top tip is to get up close and personal with your favourite online retailers too. Sign up to their marketing emails, or download their shopping apps and enable push notifications to be the first to hear about new deals going live in the lead-up to Christmas.

Set up an online account beforehand

The stressful part of Black Friday is normally reaching the checkout and having to go through a long process of sign-up forms, email verifications, etc. which takes up valuable time. If you're serious about shopping, make sure you set up your online account in advance – so come Black Friday, they’ll have all your details already.

It's a good idea to sign up for Amazon Prime before the day itself, too - you can get a 30-day free trial and it means you'll get free next-day delivery on loads of items as well as getting exclusive deals too.

Organisation is key

It can all be a bit overwhelming, so spend the weeks beforehand deciding what's a priority for you - this will help with getting what you really need, as tempting as some deals may be, and help to keep you on budget.

If you know you'll be busy, whether that's because you're working, looking after a newborn, or doing the school run, enlist the help of your loved ones to help you out. Some of your friends and family might happily head to Tesco early or scour the John Lewis or Next sale for you, you’ve only got to ask.

Want to find more Black Friday baby deals 2023? Check out our article on pregnancy products, Black Friday toddler deals and Black Friday toy offers.

The best Black Friday baby deals 2024:

Last Black Friday these retailers were offering great deals:

Amazon Black Friday

Mamas & Papas Black Friday

Online4Baby Black Friday

John Lewis & Partners Black Friday

Boots Black Friday

Snuz Black Friday

Bugaboo Black Friday

The White Company Black Friday

aden+anais Black Friday

Not On The High Street Black Friday

H&M Black Friday

Boden Black Friday

Argos Black Friday

Tommee Tippee Black Friday

Some of our favourite products on offer last Black Friday were:


OWLET Smart Sock V3 Baby Monitor
Price: £190 (was £289)

With the ability to track your baby's oxygen and heart rate levels, the OWLET Smart Sock V3 Baby Monitor gives parents reassurance and peace of mind while their baby sleeps. The smart sock charges wirelessly, and can run up to eight hours.

on sale

Tommee Tippee Baby Healthcare Kit
Price: £14.99 (w£19.99)


Vtech V-Hush Sleep Training Soother
Price: £30 (was £60)

With 40 bedtime stories, 100 classical music tunes, lullabies and more, the Vtech V-Hush Sleep Training Soother has an auto off timer and is mobile compatible. It even has LED lights.


Bugaboo Butterfly
Price: £369 (Was £419)

Fold and unfold the ultra-compact Butterfly at lightning speed and enjoy total freedom on your daily commute or weekend getaway. It’s lightweight, easy to manoeuvre, yet super sturdy for wherever adventure takes you and your little one. It's even IATA-compatible for plane journeys.


This soothing co-sleeper will keep your baby close. The thick mattress included will provide all the comfort your little one needs and for the more challenging nap times, a handy rocking function will help soothe your little one back to sleep.

This handy bundle gives you everything you need to use the Tripp Trapp from day one. It includes the highchair itself as well as the coordinating baby set, tray, harness, and cushion.


Shaped like a breast and nipple, these bottles are designed to make bottle feeding comfortable for babies thanks to the soft silicone and breast-like teat. With an anti-colic valve, it's designed to reduce excessive air flow, so little ones ingest more milk and less air, preventing symptoms of colic.

Material:‎Polypropylene and Silicone
Dimensions:24 x 15.8 x 15.2 cm
Dishwasher safe:Yes
  • Anti-colic valve
  • ‎BPA Free
  • Teats have a special breast-like shape
  • 100% leakproof
  • Easy clean in dishwasher or steriliser
  • Different flow rates available


Mamas and Papas Mia 3 Piece Cotbed, Dresser Changer and Wardrobe Range
Price: £1,049 (Was £1217)

There's everything you could need for your nursery in one go with this three piece Mia Cot Bed range including a convertible cot to toddler bed, a dresser changer and wardrobe, all with plenty of storage thanks to built-in drawers and adjustable rails and shelves.


This handy formula maker quickly cools a fresh formula feed to the perfect temperature in just two minutes* making it ideal for feeding when you’re out and about. The digital star on the flask lid will tell you if the formula milk inside is too hot and when the star turns blue, your baby’s feed is at the perfect temperature and ready for baby. The flask is also steriliser and dishwasher-safe while the digital lid is safe for UV and cold-water sterilisation and is also BPA free.

Dimensions:25.6 x 7.3 x 7.1 cm
Batteries included:Yes
Material: ‎PP, ABS and Silicone
Cleaning: The flask is steriliser and dishwasher-safe while the digital lid is safe for UV and cold-water sterilisation
  • Easy-to-read digital display
  • BPA free
  • Cools in two minutes
  • Red & Amber: the feed is too hot for baby
  • Blue: the feed is the perfect temperature and ready to be transferred to a sterile baby bottle.


tonies Toniebox Starter Set
Price: £63.95 (was £79.95)

The tonies® Toniebox is the musical story box that brings magic to family life. Simply choose a Tonie, pop it on the box and the story will begin. Best of all, little ones can control the action - meaning they’re free to play for as long as they like while you get on with something else.


With a built-in mic and speaker, this monitor allows you to easily communicate and hear baby, while the feature to play soothing lullabies along with night light helps to ensure their comfort. It can also monitor temperature and humidity in the room to make sure their environment is comfortable. It's wireless as well as featuring crystal clear 2K resolution video quality with split screen functionality that lets you monitor multiple areas at once, and night vision, allowing you to monitor even in low light conditions.

Indoor/Outdoor usage:<meta charset="utf-8"> Indoor
Night Vision:Yes
  • Smart detection
  • Instant alerts
  • 2K resolution
  • 355° horizontal and 60° vertical rotation range
  • 180-second(max) video recording and playback
  • 3 lullabies and 1 white noise

Best for bottle feeding


The perfect prep machine is great to help with bottle feeding. It makes a fresh formula feed at body temperature in just two minutes, so your little one won't have to wait while their bottle cools down, making it much faster.

Best for bathtime


Black Friday baby deals Angelcare baby seat

Rrp: $27.30

Price: $26.00
Alternative retailers
Target$19.99View offer
Walmart$19.99View offer

It's not always easy holding your little one when they are wet, which is why this bath support is so useful and will make bathtimes simpler. Plus, it has a layer of soft material, which warms very quickly to baby’s body temperature and bath water making it very comfortable for baby too.

Best baby gym


Suitable from birth, the Gymini has 18 activities to stimulate your little one's development at different stages. It features musical tunes, textures, and high contrast visualisation, which will stimulate your baby's senses and imagination.

Best baby play mat


Black Friday baby deals play mat
Price: £40 (was £55)

There is so much for your little one to do with this play mat. It has 5 linkable toys attached to an arch, a self discovery mirror, a teether elephant, a crinkle panda, a rattle lion and monkey cymbal clackers, as well as a removable light up piano and finally a comfy play mat to relax on after all that playing.

Best black out blind


Black Friday baby deals blackout blind
Price: $40.99

Make travelling with baby easier with this portable black out blind. You can create a completely dark sleeping environment and help maintain baby’s sleep routine so you can all get some rest. With strong suction cups you can use it wherever you go.

Best soothing toy


Black Friday baby deals otter
Price: $62.99

This cute otter is suitable from birth and has 11 sensory discoveries for your little one to stimulate touch, sight and sound. Plus the otter mimics the rhythmic motion of of breathing which will soothe your baby.

Best room thermometer


With chilly nights, it's good to know the temperature of your little one's room to make sure they are warm enough. The Groegg2 digital room thermometer is simple to use and changes colour to indicate the temperature of the room so you can adapt your child’s clothing accordingly.

Best travel dome


Black Friday baby deals travel dome
Price: £35 (was £70)

Baby will feel very comfortable when away from home in this portable baby dome which features a comfy pad for your baby to nap or play on. It also includes 2 overhead linking toys and a canopy that protects from the sun. Plus the dome folds flat for storage or travel.

Best i-Size baby car seat


Black friday baby deals maxi cosi
Price: £119.99 (was 169.99)

There are so many car seats to choose from but this one has memory foam integrated in the side wings to ensure optimal protection, and it complies with the latest car seat regulation: i-Size . The included baby-hugg inlay offers additional side impact protection, while providing the perfect position for comfortable and safe travel.


This cute toy automatically avoids obstacles as it moves around to entertain your baby. With lights and music it will encourage crawling and support development of motor skills and hand eye coordination.


This convenient safety stair gate is 73 cm tall and can be used to childproof widths from 73 to 80 cm. It can be extended up to 101 cm by combining one or more gate extensions (sold separately). It is easy to use because it opens with one hand and has an extra-thing bar to prevent tripping.


Black Friday baby deals tutti bambini
Price: £125 (was £185)

The CoZee Bedside Crib has been designed so you can have it by your bed, or as a standalone crib. It has an innovative 30 second open and fold mechanism which allows you to use the crib on the move.

on sale

Black Friday baby deals weaning set
Price: £24 (was £40)

This lovely weaning set includes 1 x trio divider plate, 1 x curved bowl, 1 x flat dish, 2 x spoons and 1 x no fuss food bib. This set is BPA free and easy to clean making mealtimes simple and fun for you and baby.

This gorgeous looking nursery rug be perfect for your little ones bedroom. With different colours to choose from: such as pink, beige, blue, pink or purple, this classy yet sophisticated design will help give a classic and cool look to any environment.


joie swing
Price: £102.53 (was 130)

Does your little one need some soothing or maybe its nap time. This spinning and swaying seat calms little ones from birth on and provides vibration and cool sounds for a quiet nap time.


beaba babycook
Price: £75 (was 125)

A 4 in 1 food maker with many talents: it steams and cooks in 15 minutes, blends, defrosts and reheats, while preserving its natural flavours and vitamins for your precious baby.


doona stroller
Price: £279 (was £339)

Your life is about to become so much easier, because with the Doona+ infant car seat, a fully integrated travel system, this amazing product will simply allow you to move from car seat to stroller in seconds.


A stylish white noise machine that can also be used as a nightlight. It has 34 sounds, 10 white noise, 3 fan sounds, 7 lullaby sounds and 14 nature sounds which block any intruding noises and let your baby sleep peacefully. The nightlight is adjustable and features 7 colours to choose from. Plus, you can connect the Momcozy white noise machine to your phone and control it remotely.


Black Friday baby deals lull doll
Price: $49.99

The sweet Lulla Doll will help soothe baby and aid their sleep with natural breathing and heartbeat rhythms to help baby transition into their next sleep cycle. It can play for 12 continuous hours and has a secure Velcro strap so you can attach it to cots or pushchairs. Plus, you can remove the sound machine and the doll can go in the washing machine.


Baby black friday deals baby Bjorn
Price: £123.25 (was £145)

A comfortable carrier for you and baby, this great carrier is perfect for longer babywearing sessions. It has built-in back support, waist belt and padded shoulder straps to provide good pressure relief, and the soft, airy mesh fabric keeps you and your baby cool. The baby carrier is quick and easy to put on and take off without help.

Emily Gilbertis the Features & Reviews Editor for Mother&Baby and has written for the website and previously the magazine for six years. Specialising in product reviews, Emily is the first to know about all the exciting new releases in the parenting industry.

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