If you're pregnant you will undoubtable noticed that having a baby is expensive business and no doubt be on the lookout for great savings for pregnancy deals. Cue, Black Friday. We all love to save a bit of cash, and with maternity leave pay packets in mind, discounts are a godsend.
As a mum of three, I've definitely learned how to make the most of Black Friday baby deals, especially when it comes to bagging pregnancy essentials. This year, I've spotted some amazing offers on everything from maternity wear to vitamins and even some great gadgets for when your baby is here.
The best Black Friday pregnancy deals at a glance:
Save £71.70: Long Maternity & Babywearing Puffer Coat, WAS £239, NOW £167.30
Save £30.60: bbhugme Pregnancy Pillow, WAS £153, NOW £122.40
Save 35%: Beurer EM49 PainFree Digital TENS and EMS Machine, WAS £64.99, NOW £42.49
Save 30%: Lace Maternity Bra, WAS £40, NOW £28
Whether you're looking for comfy maternity leggings, supportive bras, or stylish coats that fit a growing bump, there are some fantastic discounts that make it easier to stock up on everything you'll need. Plus, with some extra savings on baby gadgets, it's a great time to treat yourself and prepare for the journey ahead. Trust me, these deals are too good to miss!
But if you want to save on pregnancy, parenting and baby essentials in the Black Friday sales, you'll have to be quick - Black Friday deals end on Cyber Monday, 2nd December so you don't have long.
The best Black Friday 2024 pregnancy deals
Retailer deals:
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Amazon: Up to 50% off selected items
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Ickle Bubba: Up to 15% off everything
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John Lewis: Up to 25% off baby and kids clothes, toys and more
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Little Butterfly: Get a 30% discount
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BabyMoov: Enjoy up to 70% off a range of maternity products!
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MamaMio: Everything for £5 or less!
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My Expert Midwife: Save 33% on essential pregnancy products
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Mamas and Papas: Score up to 50% off on a variety of pregnancy products
Top Black Friday deals on pregnancy products
Save 53%
BassettsBassetts Vitamins Pregnancy is a specially formulated supplement designed to support the health and well-being of both mother and baby during pregnancy. It provides essential vitamins and minerals, including folic acid, iron, and vitamin D. Get them now and save 53%.
Save 30%
Calvin Kleinwww.calvinklein.co.uk
This beautiful lace maternity bra from Calvin Klein combines comfort with a chic, stylish design. Who says maternity lingerie can’t be sexy? We absolutely love this bra, and with 30 per cent off right now, there's no better time to treat yourself.
Save 33%
VitabioticsThe Vitabiotics pregnancy vitamins currently has 33% off. These daily tablets help support the nutritional needs of both mother and growing baby, promoting healthy development and overall well-being throughout pregnancy.
Save £71.70
Seraphinewww.seraphine.com
As the weather gets colder, now is the perfect time to invest in a warm, stylish coat. We love this puffer jacket because it's ideal for expecting mothers, whether you're wearing a bump or carrying your baby in a sling or carrier. Featuring two side pockets and a removable pocket, this coat offers both practicality and comfort for mums-to-be, and it's currently £71.70 off.
Save 12%
AmazonA Birthing Ball is designed to support expectant mothers during pregnancy, labor, and helping with recovery. Its durable, anti-burst design helps improve posture, alleviate back pain, and encourage optimal baby positioning. For many mums-to-be this is an essential tool .
Save 35%
BeurerUsing advanced TENS (Transcutaneous Electrical Nerve Stimulation) and EMS (Electrical Muscle Stimulation) technology, this device offers customisable treatments for effective, drug-free pain relief during labour by delivering gentle electrical impulses to stimulate nerves and muscles.
Save 20%
AmazonCALZITALY Opaque Maternity Tights are designed to provide comfort and support throughout pregnancy. Made with soft, stretchy material, these tights offer gentle compression to improve circulation, reduce swelling, and support your growing bump.
10 off%
Lovalllovall.com
Maternity Everyday Leggings are popular because they offer the perfect combination of comfort, support, and versatility for pregnant mamas. Made from soft, stretchy fabric that grows with your bump, they provide all-day comfort and can be easily dressed up or down plus.
These leggings are currently available at 20 per cent off, making them a great value.
60% off
Mama Miowww.lookfantastic.com
This set is ideal for mums in their later months of pregnancy plus new mums who deserve a little pamper and was. a personal favourite of Molly Mae during her pregnancy with Bambi. It contains a breast cream ideal for boobs that are changing in shape and size, a tummy rub for stretch marks, soothing gel for your legs and shower milk. This bundle is worth £72 but is currently a bargain price of £15.20.
Save 25%
Burt's BeesThis rich belly butter and stretch mark lotion aims to help improve skin's elasticity and help it recover, providing relief and comfort to stretched skin during and after pregnancy.
Save 15%
DreamGeniiAvailable in three colours, this pregnancy pillow has a tail which is designed to compactly sit between your legs, helping to align your hips and provide the necessary relief from symptoms such as SPD/PGP.
Save 24%
LansinohThis Mother&Baby award-winning nipple cream is made from 100% natural ingredients and provides effective relief from nipple soreness.
Read our full review of the Lanolin Nipple Cream.
Save 20%
AmazonThe 360° Ergonomic Support Pregnancy Belt offers comprehensive back and belly support for expectant mothers. It alleviates hip, pelvic, and back discomfort by distributing baby weight evenly and reducing spinal pressure. Made of soft, breathable, and adjustable materials, it adapts to your needs throughout pregnancy and postpartum. Use it to relieve tension, correct posture, and support your recovery after childbirth.
Best Black Friday products to buy ahead of your baby's arrival:
14.
Elvie pump
Save 25%
ElvieOne of the very first wearable and hands-free breast pumps, the Elvie pump sits discreetly in your bra, meaning you can pump milk while getting on with your day. You can even control it from your phone, monitor milk volumes in real-time and track your pumping history without reaching into your bra.
Read our review of the Elive pump.
Save 33%
Tommee TippeeA very popular choice for those who are formula-feeding, the Perfect Prep machine delivers a fresh formula feed at body temperature in just two minutes. It's suitable for any formula and the adjustable base suits different bottle shapes and sizes.
Read our review of the Tommee Tippee Perfect Prep.
Black Friday top tips
Plan ahead
Whether you're looking for Black Friday stroller deals or popular parenting products, start researching and making a list of the pregnancy products you'll need well in advance of Black Friday. This will help you stay organised and focused when the sales start. Consider what items are essential for your pregnancy and postpartum period, such as maternity clothes, baby gear, prenatal vitamins, and nursing supplies.
Sign up for retailer newsletters
Subscribe to the newsletters of your favourite retailers and online stores that sell pregnancy and baby products. Many stores offer exclusive early access and special discounts to their subscribers during the Black Friday shopping period.
Compare prices
Before making any purchases, compare prices across multiple retailers and online platforms. There are various price-comparison websites and browser extensions that can help you find the best deals on pregnancy products. Keep an eye on the original prices and the Black Friday discounts to ensure you're getting a real deal.
Use cashback and rewards programs
Take advantage of cashback and rewards programs offered by credit cards or online shopping platforms. These can provide you with additional savings on your purchases. Some credit cards offer cashback or extra rewards for shopping during Black Friday and other major sales events.
Check for bundle deals and promotions
Many retailers offer bundle deals on pregnancy and baby products during Black Friday. These bundles can include items like strollers, car seats, and nursery furniture at a discounted price. Look for promotions that allow you to purchase multiple items at a reduced cost compared to buying them separately.
About the author
Hannah Carroll is our Senior Parenting, Lifestyle and Home Product Writer. In her capacity, she curates top-notch listicles, crafts insightful how-to guides, and delivers expert product reviews. As a mother of three, Hannah draws upon her comprehensive understanding of all facets of family life to bring true insight into all the products that make running a home easier.