There are still plenty of Black Friday 2023 deals on pregnancy products

pregnancy woman shopping

by Emily Gilbert |
Updated on

If you're pregnant, or you've just had a baby, you will no doubt be on the lookout for great savings on pregnancy and maternity products or Black Friday baby deals. We all love to save a bit of cash, and with maternity leave pay packets in mind, discounts are a godsend.

To help you out, we'll be updating this page with all the best deals on pregnancy and maternity products to save you time AND money, so be sure to keep it bookmarked.  ​

The best Black Friday pregnancy deals

Although Black Friday is now over, you can still grab yourself a great deal on products, but you have to be quick! A lot of these deals end very soon!

• Get 62% off the Mama Mio Bloomin Lovely Pregnancy Gift Set - WAS £49.99, NOW £19
• You can save on the Camel Cable Knit Nursing Cover Maternity Shawl at Seraphine - WAS £55, NOW £38.50.
• Save £48 on the Bump and Milk Kensington dress - WAS £159, NOW £111
• Save £99 on the Owlet Smart Sock Baby Monitor at Currys, to help give you peace of mind - WAS 289, NOW £190.

Retailer deals:

• Amazon: Up to 50% off selected items
• H&M: Discounts for members
• Ickle Bubba: Up to 20% discounts on selected items
• The White Company: There's 20% off everything use code WHITE20
John Lewis: Up to 25% off baby and kids clothes, toys and more
• Boots: Over 1000 items of top savings on toddler deals!
• Little Butterfly: Get a 30% discount with the code LBLBF30
Bump and Milk: Get 30% off everything

50% off

Mama Mio
Price: £19 (was £38)

This set is ideal for mums in their later months of pregnancy plus new mums who deserve a little pamper and was. a personal favourite of Molly Mae during her pregnancy with Bambi. It contains a breast cream ideal for boobs that are changing in shape and size, a tummy rub for stretch marks, soothing gel for your legs and shower milk.

on sale

This rich belly butter and stretch mark lotion aims to help improve skin's elasticity and help it recover, providing relief and comfort to stretched skin during and after pregnancy.

Little Butterfly London's Pregnancy Essentials Kit is a thoughtful and luxurious gift for expecting mothers. This curated set includes organic skincare essentials tailored to pregnancy needs, promoting relaxation and self-care. From hydrating body lotion to soothing leg gel, each product is crafted with natural ingredients, offering a pampering experience for both the body and the senses.

on sale

Available in three colours, this pregnancy pillow has a tail which is designed to compactly sit between your legs, helping to align your hips and provide the necessary relief from symptoms such as SPD/PGP.


Lansinoh HPA Lanolin Nipple Cream
Price: $12.69

This Mother&Baby award-winning nipple cream is made from 100% natural ingredients and provides effective relief from nipple soreness.

Read our full review of the Lanolin Nipple Cream.


One of the very first wearable and hands-free breast pumps, the Elvie pump sits discreetly in your bra, meaning you can pump milk while getting on with your day. You can even control it from your phone, monitor milk volumes in real-time and track your pumping history without reaching into your bra.

Read our review of the Elive pump.

on sale

MAM Easy Start Anti-Colic Bottle Starter Set, Grey
Price: $108.95

If you're planning on bottle-feeding in any way, you'll need a good set of bottles and you can't go wrong with this MAM starter set. All bottles are anti-colic with a vented base design as well as self-sterilising.

on sale

The Gro Company Stars and Moons Gro Anywhere Portable Blackout Blind with Suction Cups
Price: $59.00

Keep your baby's nursery in complete darkness to help them sleep with this Blackout Blind which attaches to windows with suction cups. Adapts to fit any window up to a maximum size of 130 cm by 198 cm.

on sale

A very popular choice for those who are formula-feeding, the Perfect Prep machine delivers a fresh formula feed at body temperature in just two minutes. It's suitable for any formula and the adjustable base suits different bottle shapes and sizes.

Read our review of the Tommee Tippee Perfect Prep.

Black Friday top tips

Plan ahead

Whether you're looking for Black Friday stroller deals or popular parenting products, start researching and making a list of the pregnancy products you'll need well in advance of Black Friday. This will help you stay organised and focused when the sales start. Consider what items are essential for your pregnancy and postpartum period, such as maternity clothes, baby gear, prenatal vitamins, and nursing supplies.

Sign up for retailer newsletters

Subscribe to the newsletters of your favourite retailers and online stores that sell pregnancy and baby products. Many stores offer exclusive early access and special discounts to their subscribers during the Black Friday shopping period.

Compare prices

Before making any purchases, compare prices across multiple retailers and online platforms. There are various price-comparison websites and browser extensions that can help you find the best deals on pregnancy products. Keep an eye on the original prices and the Black Friday discounts to ensure you're getting a real deal.

Use cashback and rewards programs

Take advantage of cashback and rewards programs offered by credit cards or online shopping platforms. These can provide you with additional savings on your purchases. Some credit cards offer cashback or extra rewards for shopping during Black Friday and other major sales events.

Check for bundle deals and promotions

Many retailers offer bundle deals on pregnancy and baby products during Black Friday. These bundles can include items like strollers, car seats, and nursery furniture at a discounted price. Look for promotions that allow you to purchase multiple items at a reduced cost compared to buying them separately.

Emily Gilbertis the Features & Reviews Editor for Mother&Baby and has written for the website and previously the magazine for six years. Specialising in product reviews, Emily is the first to know about all the exciting new releases in the parenting industry.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us
How we write our articles and reviews
Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.