These are the Amazon Prime Big Deals on baby products our mum writers loved

Amazon Prime Day baby deals

by Samantha Ball |
Updated on

As a mother of two young children, I know just how expensive baby products are and how overwhelming it can be buying them for the first time. That's why it's worth making the most of the Amazon Prime Day events, where you can make huge savings on everything from baby essentials to beauty buys. Of course, knowing what the real deal is in terms of prices and products can be tricky, but here at Mother&Baby we're monitoring the prices and testing the products so you can be sure you're actually getting a good deal.

The best early Amazon Prime Day 2025 baby deals at a glance:

Prime Day may not be here officially but there are still some great discounts to be snapped up now if you just can't wait.

5% off WaterWipes: WaterWipes Plastic-Free Original Baby Wipes

7% off this UV steriliser: Tommee Tippee Ultra UV Steriliser

Save £54: VTech VM901-1W Baby Monitor

Save 41%: HelloBaby Baby Monitor

20% off: Momcozy Baby Nail File Electric

15% off: Momcozy White Noise Machine

When is Amazon Prime Day 2025?

For the first time ever, Amazon Prime Day 2025 will run for four whole days, from Tuesday 8 July to Friday 11 July. Also new for this year will be Amazon's 'Today’s Big Deals', where you can find daily themes curated exclusively for Prime members.

As ever, the Mother&Baby team will be bringing you the best deals as soon as we spot them, so sign up to the Mother&Baby newsletter to find the lowest prices on the brands and products we know parents love.

If you can't wait for July, we've found some great early deals you can add to your wishlist today, along with top-selling items from last year's Prime Day which might be in the Amazon Prime Day deals again this year. Bookmark this page for more as we'll be updating it with the best deals in the Prime Day sales when we spot them.

15% OFF

This small but mighty Dreamegg White Noise Machine is packed with 11 soothing sounds, including white noise, ocean sound, brook, lullaby, music box, shushing, vacuum cleaner, fetal tone, fair sound, cricket, and fan sound. Its lightweight and compact size makes it great for taking on the go, and it features a nightlight with adjustable light intensity, ideal for midnight feeding.

Mum testers love this white noise machine, with one commenting, "This little machine helps baby settle 10x quicker, helps him to stay asleep for naps without having to be constantly resettled, keeps him calmer in the car (he usually hates car journeys), and also stops him getting easily distracted by sounds around him while feeding."

Fisher Price Calming Clouds MobileFisher-Price
Price: $62.13
Alternative retailers
Walmart$90.85View offer
Overstock$69.98View offer

This charming mobile from Fisher Price currently has a huge 56% off, making it one of the best baby deals on Amazon Prime Day this year. It can be used on both a crib and a tabletop, offering extra versatility when yon want to soothe and entertain baby. The overhead movement, relaxing music and gentle sounds and lights soothe while the fluffy clouds and raindrops catch baby's eye and entertain while they’re awake. It's motion activated, so if they stir, the calming action automatically restart. Sleep expert-approved, it's sure to become a key part of baby's bedtime routine.

Shnuggle Air Bedside Crib & MattressAmazon
Price: $399.95
https://redirect.viglink.com?key=eb32892e8a408657289072c26bd927b5&prodOvrd=PCR&opt=false&u=DRZHQksDHUpPFkMeS1deRFRRX0RfUxVXWBcBF1FYD0oSQV1cTFERFyNRUVpXGGRaVkxXUF4GH3UNCk9XRRYMAF9XFXtXAUsIUFUVZVlSV0hcQhpwAkFFCwpcRhpSUVIDAgkOAlwKUA0IFl5BWl4%3D&x=v1
Alternative retailers
Nordstrom$399.95View offer
Nordstrom$399.95View offer

The Shnuggle Air Bedside Crib & Mattress is up there with the best cribs, cots and cot bed. It's suitable from birth to 6 months and features dual-view, breathable mesh sides so you can get a good view of baby and the seven height adjustments mean it will fit most bed heights (within the range of 43cm – 64cm) so you can keep them close by. If they suffer from colic or reflux there's a gentle incline option which can help ease their symptoms and the breathable and hypo-allergenic fibre mattress will keep them cool and help if they have allergies.

40% OFF

Amazon baby products
Price: $86.58
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This sweet mobile is perfect for babies under five months. It plays 30 minutes worth of soothing musical lullabies, white noise and nature sounds. Your baby will love gazing up to the ceiling to watch the starry night projections as they drift off to the land of nod.

47% OFF

Amazon baby products
Price: $16.00
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Your baby will love bouncing and exploring in this Jumperoo. This activity centre has a selection of sensory toys and sounds attached and the bouncing action will keep them entertained.

33% OFF

This amazing food compressor is fantastic for parents and bubbas beginning their weaning journey. It steams, blends, heats and defrosts baby food. The best bit? It currently has 33% off.

20% OFF

This kit contains everything you will need to keep on top of your little one's grooming, from teeth to nail scissors. This is ideal for new parents and we often see it featured in Amazon deals.

37% OFF

We have probably had one of those days when your baby is asleep in their cot, but you have to keep running up and down the stairs to check on them. Investing in baby monitor, is a yes-yes! Not only will you be able to see your little tot through a camera, but this high-performance microphone, will allow you to hear and talk with your baby via the audio baby monitor. When you hear your baby cry, you can quickly soothe your baby through the baby camera.

6% OFF

By quickly cooling a fresh formula feed to the perfect temperature in just two minutes, it's ideal for feeding when you’re out and about. The digital star on the flask lid will tell you if the formula milk inside is too hot and when the star turns blue, your baby’s feed is at the perfect temperature and ready for baby. The flask is also steriliser and dishwasher-safe while the digital lid is safe for UV and cold-water sterilisation and is also BPA free.

11% OFF

Frida Baby - Frida the SnotSuckerFrida Baby
Price: $14.99
Alternative retailers
Walmart$7.67View offer
Target$14.99View offer
Bloomingdale's$19.99View offer
Nordstrom$279.00View offer

Making those unpleasant tasks, that little easier, many Frida Baby products are on this year's Amazon Prime Day baby deals, including Frida the SnotSucker. The accurately named baby product does just what is suggests - gently suctions snot from baby's nose to help them breathe more easily if they have a cold. Disposable filters trap snot in the barrel to keep it hygienic. It can be used on babies from birth and the blue nasal tube, red mouthpiece, and filter cap can be put in the dishwasher for easy cleaning.

This breast pump is an investment so it's one to keep an eye on during Amazon Prime Day and see if you can save! We particularly like that it's a double pump, is comfortable and offers a natural-feeling pumping experience.

Review: "Not even sure what else to say - this product is literally perfect. Not a single dislike! It’s worth every single penny. I had bought another pump initially but later switched to this, and thank goodness I did. It felt surreal, pain-free and comfortable pumping, quiet, express out more milk than the pump I previously used and in much less time. I could sleep off pumping. That’s how good it is. Five stars and I very, very highly recommend."

Read our full guide on the best breast pumps tried and tested by mums.

Gold Award Winner in the Mother&Baby Awards 2024

34% OFF

Nuby RapidCool Portable Baby Bottle Making KitNuby
Price: $88.17
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With RapidCool, you can prepare baby bottles in just 2 minutes. It features a simple setup, easy cleaning, and a compact design that doesn’t require costly replacement filters like other bottle prep kits.

This set kit includes two RapidCool bottles with digital lids, a flask, and a formula dispenser, making feeding time a breeze. It's perfect for travel, and allows you to prepare baby milk on-the-go without the need for a bottle warmer. The RapidCool fits easily into most nappy change bags and operates without a power supply, ensuring you can take it anywhere.

Ideal for both day and night use, RapidCool ensures a fast and quiet night feed. Keep it ready with a filled milk powder dispenser and an insulated flask of freshly boiled water. When your baby wakes up, you'll be ready to feed in just 2 minutes without needing to go to the kitchen.

Review: "The Nuby RapidCool Portable Baby Bottle Making Kit is a game-changer for busy parents. It’s incredibly innovative, allowing me to prepare a perfect formula feed in just 2 minutes. This kit has streamlined the feeding process, especially during those late-night feedings or when we’re on the go."

Read the Nuby RapidCool Portable Baby Bottle Making Kit full review

Bronze winner for Best Bottle Feeding Product at the 2021 and 2020 Mother&Baby Awards

34% OFF

MAM Easy Start Self Sterilising Anti Colic Starter SetMother&Baby
Price: $133.06

This starter set is a must for first time parents whether you're planning to bottle feed of combine bottles and breastfeeding as it has everything you need – with bottles suitable from newborn onwards. This includes the bottles and dummy, and it's anti-colic and self-sterilising.

Featuring MAM's SkinSoft silicone teat, it’s designed to mimic the feel of a mother's breast making the feeding experience as comfortable as possible for baby which makes it ideal as a bottle to combine with breastfeeding. The ventilated base helps reduce colic, while the unique self-sterilising feature makes them ideal for travel. One mum tester said these bottles really helped her son’s wind. “I couldn't recommend the MAM bottles more as it helped him with his wind (the bottles are designed with valves on the bottom to help with air flow.) We really noticed a difference in how long it took to wind him with these bottles."

The MAM Easy Start Self Sterilising Anti Colic Starter Set is one of the bottles on our list of the best baby bottles.

How long does Prime Day last?

While you might think it's just a day, this year Amazon Prime Day actually lasts for four full days - giving you plenty of time to snap up some fantastic deals on baby products. It's on from Tuesday 8th - Friday 11th July 2025 and you can grab bargains across cribs, baby bottles, toys and more.

How often is Amazon Prime Day?

Amazon Prime Day is generally on twice a year which means that now is the time to stock up for summer and into Autumn, though canny shoppers can get all of their Christmas shopping done in the July Prime Day deals and save money too!

How to become a Prime member

If you haven't been an Amazon Prime member in the last 12 months, you can sign up for a free trial. You can only sign up for one free trial every 12 months.

To sign up for the Amazon Prime free trial, your account must have a current, valid credit card.

To sign up for the Amazon Prime free trial:

 • Go to Amazon Prime.

 • Select Start my free trial.

 • Follow the on-screen instructions if prompted.

 • Start shopping for the best early Prime Day deals!

Save up to an extra 15%

If you're expecting a baby you can save an extra 15% using your Amazon Baby Wishlist. The discount will be available 180 days before the arrival date you entered in your Baby Wishlist and expires 90 days after the arrival date. Your Wishlist must be active for at least 14 days before you are eligible for the discount.

Follow these simple steps if you haven't already got your Baby Wishlist set up:

1. Create your Baby Wishlist now!

2. Start adding products to your baby wishlist and make sure you have everything on the list before the Amazon Early Access Sale starts.

3. On the day, look out for Baby Top Deals and add them to your Baby Wishlist. Then add all your products to your cart and go to check out. Make sure the "Use my discount" checkbox is applied and confirm the "Use promotional credit" checkbox is selected during checkout.

Samantha Ball is a Features & Reviews Editor for Mother&Baby, having written for the brand since 2018. She's a mum of two and loves browsing for the best and current trending products for little ones and for cute seasonal outfits.

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How we write our articles and reviews
Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.