Whether you're looking to upgrade your kitchen with an air fryer or new pots and pans, or seeking must-have items like baby carriers and breast pumps, Amazon Prime Day has you covered. There's a Prime members sale twice a year and promises lots of epic savings and deals across lots of products.
It's available exclusively to Amazon Prime members, so if you're looking for a good deal on baby products, toys, cleaning essentials or air fryers to feed the whole family, it's definitely worth signing up! We know how expensive buying for babies and children can be, so we know how important a good deal or discount can be.
Whether you're a new parent, parent-to-be or trying to keep your toddlers entertained, there are always great deals to be found during the Prime Day Sale, from breast pumps to Moses baskets, and children's toys to pregnancy beauty must haves.
When is the Amazon Prime Sale 2024?
There are two Prime events in the year, one in summer and the most recent one on 8-9 October, so there now won't be another Prime sale event until next year. However there are still lots of opportunities to save coming up, such as Black Friday. This sale event gives you another chance to get your hands on some great deals on baby products, homeware must-haves, beauty buys, gadgets and much more ahead of the Christmas season.
Shop Mother & Baby's picks of the best parenting deals last Amazon Prime Day sale
SAVE 27%
Simplify your laundry routine with the Hisense Washing Machine which is now discounted by 24% in the Amazon Prime Sale. Featuring advanced technology and a generous capacity, it ensures your family's clothes are cleaned thoroughly and efficiently, freeing up your time for more important moments.
- 12kg drum capacity - great for large households
- Quick Wash 15 minute wash function to save you bundles of time
- Improved A class energy efficiency
- A quieter, longer lasting and more reliable inverter motor
- Designed to remove even the toughest of stains
Save 32%
AmazonRevolutionise mealtime with the Ninja Foodi MAX Dual Zone Digital Air Fryer which is currently 32% off in the Amazon Prime Sale. This innovative appliance combines air frying, roasting, baking, and dehydrating functions in one sleek design, making it a versatile addition to any kitchen. Prepare delicious and healthy meals for your family with ease, all while saving valuable counter space.
33% off
Calling all culinary mamas! If you've always wanted to buy Le Creuset, then you'd better grab this Le Creuset Signature Enamelled Cast Iron Round Casserole Dish which you can currently save £79 on. This isn't just any cookware—it's a kitchen essential renowned for its ability to lock in flavors and cook meals to perfection every time. With its durable enamel coating and classic design, it's the secret weapon you need to create those delicious, heartwarming dishes your family loves. Don't miss out on this incredible deal to bring a touch of gourmet magic to your kitchen!
20% off
Keep your little one close and comfortable with the Baby Bjorn Baby Carrier One now almost 20% off. Designed with ergonomic support and adjustable features, it promotes bonding while allowing you to tackle daily tasks hands-free—a parenting essential must-have for active families.
20% off
Experience the convenience of the Elvie Hands Free Breast Pump with 20% off in the Amazon Prime Sale. Its silent operation and wearable design offer discreet pumping wherever you are, empowering nursing mothers with flexibility and freedom.
21% off
Simplify outings with the Doona + Baby Car Seat Travel Stroller that you can save £70 on this Amazon Prime Day. This innovative all-in-one solution seamlessly transforms from car seat to stroller in seconds, perfect for families on the go who prioritise convenience and safety.
44% off
Ensure your baby's safety and well-being with the Vtech LM808 Video Baby Monitor which is over 40% off in the October Amazon Prime Sale. Featuring high-definition video and reliable audio transmission, it provides peace of mind by allowing you to monitor your little one from anywhere in your home.
Whether you’re getting ready to welcome your child into the world or just looking to save some cash on essential items, the shopping experts at Mother&Baby have pulled together lists of all the best items on sale this Amazon Prime Day:
How can I take part if I'm not a Prime member?
You won't be able to take advantage of any of the Prime Day deals without a Prime membership, but it's really easy to sign up.
How to become a Prime member
Becoming a Prime member costs £8.99 per month, or £95 for the year if you pay upfront (saving you £12.88). Or if you're a savvy parent who doesn't want to lock into a year-long contract, you can sign up for a 30-day free trial, take advantage of the deals, and then cancel before the 30 days are up.
What are the benefits of a Prime membership?
Quick deliveries: Unlimited one-day (and even some same-day) shipping is the main feature of Amazon Prime, as it has been since its launch. But there’s also now a grocery delivery service called Amazon Fresh that lets you get free deliveries (more than £40) from supermarkets that are based close to your postcode.
Prime Video: Access to the Prime Video streaming service – which lets you watch and temporarily download movies and TV shows to your phone or tablet. There’s a huge variety of content, from family-friendly cartoons to sporting events.
Prime Photos: You get unlimited photo storage via Amazon Cloud Drive so you can save or back up your favourite images securely.
Amazon Music for Prime: This is the middle – shuffle only – tier of Amazon’s own music streaming service. You get ad-free access to 100 million songs.
Prime Reading: This lets you loan books and magazines from a specific Prime Reading catalogue to read on your smartphone, tablet, or Kindle. There is also a Kindle-focused service that gives you early access to download a new book every month from the “Kindle First” picks without paying anything.
Prime Early Access: One for the keen shoppers, this gives you up to half an hour of early access to Lightning Deals on the main marketplace.
Prime Day: With Prime, you’ll get full access to all of the deals during Amazon Prime Days which take place in July and October each year.
Prime Student: UK students (anyone in higher education) are eligible to get 50% off Amazon Prime after the six-month trial comes to an end.
Prime Gaming: If you love gaming on a PC, this gives you free titles and free in-game content, plus a monthly channel subscription to use on Twitch.
Prime Discounts: Your membership unlocks discounts on other Amazon services, including two free two audiobooks on Audible if you sign up for a 30-day trial, a cheaper £3.99 per month tier of Amazon Kids+ (it’s usually £6.99), and an offer that gives you Amazon Music Unlimited for £8.99 per month (usually £10.99).
Save up to an extra 15%
You can save an extra 15% using your Amazon Baby Wishlist. Follow these simple steps if you haven't already got your Baby Wishlist set up:
1. Create your Baby Wishlist now!
2. Start adding products to your baby wishlist and make sure you have everything on the list before the Amazon Early Access Sale starts.
3. On the day, look out for Baby Top Deals and add them to your Baby Wishlist. Then add all your products to your cart and go to check out, where you get a 15% discount with code LIST15.
4. If you spend at least £200, you can save 10% with code LIST10.
Save up to 15% on top of discounted baby brands with Baby Wishlist.
Samantha Ball is a Product & Lifestyle Writer for Mother&Baby and freelanced for the website for two years before joining the team full time. She's a mum of two and loves browsing for the best products and cute outfits.