Best parenting deals in the Amazon Prime Sale

amazon prime early access sale

by Samantha Ball |

The Amazon Prime Sale comes once a year and promises lots of epic savings and deals across lots of products.

It's available exclusively to Amazon Prime members, so if you're looking for a good deal on baby products, toys, cleaning essentials or air fryers to feed the whole family, it's definitely worth signing up! We know how expensive buying for babies and children can be, so we know how important a good deal or discount can be.

Whether you're a new parent, parent-to-be or trying to keep your toddlers entertained, we've found some of the best deals that are available on the Prime Day Sale, from breast pumps to Moses baskets, and children's toys to pregnancy beauty must haves.

When is the Amazon Prime Sale 2024?

This Summer's Amazon Prime Day lands on the 16-17th July. You will be able to get your hands on some great deals on baby products, homeware must-haves, beauty buys, gadgets and much more.

So, if you are looking to stock up on some much-needed items before your baby arrives, this 48-hour shopping event is the perfect time to do so.

Some deals last year included:

Best stroller deal: Chicco Echo Stroller, NOW £63.27, WAS £119

Best breast pump deal: Momcozy Wearable Breast Pump S12 Pro, NOW £111.99, WAS £169.99

Best baby car seat deal: Jovikids Safety Baby Car Seat with Isofix and Top Tether, NOW £118.90, WAS £139.95

Best video baby monitor deal: Vtech LM808 Video Baby Monitor, NOW £65.83 WAS £89.44

Best highchair deal: Graco Snack N’ Stow Compact Highchair, NOW £34.19, WAS £50

Whether you’re getting ready to welcome your child into the world or just looking to save some cash on essential items, the shopping experts at Mother&Baby have pulled together lists of all the best items on sale this Amazon Prime Day:

Best Prime Day Baby deals

Best pushchair and car seat deals this Prime Day

Best deals on baby monitors

Best deals on breast pumps

Best deals on sterilisers

Best Prime Day beauty deals for new mums

How can I take part if I'm not a Prime member?

You won't be able to take advantage of any of the Prime Day deals without a Prime membership, but it's really easy to sign up.

How to become a Prime member

Becoming a Prime member costs £8.99 per month, or £95 for the year if you pay upfront (saving you £12.88). Or if you're a savvy parent who doesn't want to lock into a year-long contract, you can sign up for a 30-day free trial, take advantage of the deals, and then cancel before the 30 days are up.

What are the benefits of a Prime membership?

Quick deliveries: Unlimited one-day (and even some same-day) shipping is the main feature of Amazon Prime, as it has been since its launch. But there’s also now a grocery delivery service called Amazon Fresh that lets you get free deliveries (more than £40) from supermarkets that are based close to your postcode.

Prime Video: Access to the Prime Video streaming service – which lets you watch and temporarily download movies and TV shows to your phone or tablet. There’s a huge variety of content, from family-friendly cartoons to sporting events.

Prime Photos: You get unlimited photo storage via Amazon Cloud Drive so you can save or back up your favourite images securely.

Amazon Music for Prime: This is the middle – shuffle only – tier of Amazon’s own music streaming service. You get ad-free access to 100 million songs.

Prime Reading: This lets you loan books and magazines from a specific Prime Reading catalogue to read on your smartphone, tablet, or Kindle. There is also a Kindle-focused service that gives you early access to download a new book every month from the “Kindle First” picks without paying anything.

Prime Early Access: One for the keen shoppers, this gives you up to half an hour of early access to Lightning Deals on the main marketplace.

Prime Day: With Prime, you’ll get full access to all of the deals during Amazon Prime Day, which is an annual shopping event that typically takes place around July.

Prime Student: UK students (anyone in higher education) are eligible to get 50% off Amazon Prime after the six-month trial comes to an end.

Prime Gaming: If you love gaming on a PC, this gives you free titles and free in-game content, plus a monthly channel subscription to use on Twitch.

Prime Discounts: Your membership unlocks discounts on other Amazon services, including two free two audiobooks on Audible if you sign up for a 30-day trial, a cheaper £3.99 per month tier of Amazon Kids+ (it’s usually £6.99), and an offer that gives you Amazon Music Unlimited for £8.99 per month (usually £10.99).

Save up to an extra 15%

You can save an extra 15% using your Amazon Baby Wishlist. Follow these simple steps if you haven't already got your Baby Wishlist set up:

1. Create your Baby Wishlist now!

2. Start adding products to your baby wishlist and make sure you have everything on the list before the Amazon Early Access Sale starts.

3. On the day, look out for Baby Top Deals and add them to your Baby Wishlist. Then add all your products to your cart and go to check out, where you get a 15% discount with code LIST15.

4. If you spend at least £200, you can save 10% with code LIST10.

Save up to 15% on top of discounted baby brands with Baby Wishlist.

Samantha Ball is a Product & Lifestyle Writer for Mother&Baby and freelanced for the website for two years before joining the team full time. She's a mum of two and loves browsing for the best products and cute outfits.

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