Amazon Prime Day 2025 is here, and for parents, it's one of the best times of the year to save big on family essentials. As a mum of three and a shopping writer who’s been covering Amazon Prime Day for the past four years, I know how to spot a truly great deal. I’ve tested hundreds of baby and parenting products first-hand, and I’m here to help you cut through the noise and find the discounts that are actually worth your money.
Whether you’re looking to upgrade your kitchen with an air fryer, stock up on baby products like nappies and wipes, or invest in must-haves like baby carriers, breast pumps or tablets for the kids, Prime Day is packed with opportunities to save. And I get it, running a family home isn’t cheap. That’s why I’ve handpicked the best value offers so you can shop smart, stress less, and get the most out of the sales.
These deals are exclusive to Amazon Prime members, and many will not last long. So bookmark this page, check back often, and trust that every deal featured here is expert-approved and worth adding to your basket.
What date is the Amazon Prime Day?
This year, Prime Day runs from July 8 to 11, so it's not just a day, as the name suggests, but instead offers 96 hours of savings. Keep an eye out for 'Today's Big Deals', which will drop themed daily deals from top brands like Samsung, Kiehl's, and more.
As always the Mother&Baby team will bring you the best deals as soon as we spot them, so sign up to the Mother&Baby newsletter to find the lowest prices on the brands and products direct to your inbox.
How to find the best parenting Amazon Prime Day deals
When it comes to parenting and family essentials, you can usually expect great offers on basics like children's toys and beauty products, as well as bigger items like car seats and strollers. Kitchen appliances, including popular air fryers and cookware sets, also tend to drop in price, alongside home cleaning gadgets. Last year, we saw huge price drops on household names like Shark, Ninja and Hisense.
Is the Amazon Prime Day only for Prime members?
Amazon Prime Day is exclusively for Prime members. You’ll need a Prime membership if you want to shop all the best deals on Prime Day. If you haven't used Prime before, try it out for free.
Latest Amazon parenting deals in the Prime Sale at a glance
SAVE 53% Nespresso Vertuo Pop Barista Coffee Machine Bundle by De'Longhi Was £199, Now £94.05
SAVE 40% Tommee Tippee Baby Healthcare and Grooming Kit Was £24.99, Now £15
SAVE 36% Ninja Foodi MAX Dual Zone Air Fryer Was £239.99, Now £153.99
SAVE 29% Momcozy Baby Carrier Was £51.99, Now £36.79
SAVE 29% Tommee Tippee Perfect Prep Machine Was £139.99, Now £99.99
SAVE 21% Our Place Always Pan 2.0 Was £125, Now £99
SAVE 20% Wooden Bookshelf Montessori Children Was £68.99, Now £55.19
Amazon Prime Day parenting deals:
Save 38%
AmazonEvery parent knows that life with kids can get loud, whether you're at a birthday party, a family festival, or just navigating an energetic play session. Loop Experience 2 Earplugs are our go-to solution for reducing parental overstimulation. They lower the volume of your surroundings without blocking out important sounds completely, so you can stay present and responsive while protecting your peace of mind.
Pros
- Comes with a handy storage case
- Do not completely block out noise
- Comfortable
Cons
- Can be easy to misplace
Save 19%
AmazonWe all know how quickly babies grow. It feels like you blink, and those adorable newborn outfits no longer fit. If you're not quite ready to part with those precious baby grows, these clever space-saving storage bags are the perfect solution. Use them to safely tuck away cherished pieces for future use or to pass them along to another little one when the time is right.
Pros
- Keeps dust and dirt away when storing clothes
- Vaccum suction is easy to use
- Compact
Cons
- Limited sizes available
3.
Finish Dishwasher Tablet, Quantum Infinity Shine, 120 Tablets
Save £25+
AmazonFinish Quantum Infinity Shine tablets cut through tough grease, dried-on food, and leave dishes sparkling clean. With 120 tablets per pack, it’s a time-saving, value-packed essential for keeping on top of daily washing up.
Pros
- Glass protection formula
- Fast dissolving tablets
- Works effectively
Cons
- A few customers did not like the scent left on the plates
Save 18%
AmazonThe Book You Wish Your Parents Had Read is a compassionate and insightful guide that helps you break old patterns and build stronger, healthier relationships with your children. Packed with practical advice and heartfelt wisdom, this book empowers parents to raise confident, emotionally resilient kids while healing from the past. Grab it now while there's 18% off.
Pros
- Judgement-free advice
- Has sold over 1.3 million copies worldwide since March 2024
- Multi-award winning
Cons
- Not discounts avaliable on audiobook version
Save 33%
Amazon Are you tired of your coffee going cold before you get a chance to enjoy it? We get it. Between chasing after the kids and managing the chaos, that perfect moment to sip a warm drink can slip away. The Garmee Mug Warmer is here to keep your coffee cosy and your spirits lifted, so when you finally get a quiet moment, your drink is just how you like it: warm and comforting.
Pros
- Auto-shut off function prevents any possible safety hazard
- Oversize base to fit most size cups
- A fantastic gift
Cons
- Only two heat levels
6.
Shark PowerDetect Robot Vacuum with 60-Day Self-emptying Base
Save 40%
AmazonKeeping the house tidy while juggling young children can feel impossible. The Shark PowerDetect Robot Vacuum with its 60-day self-emptying base takes the load off your shoulders, automatically cleaning up crumbs, dust, and pet hair, so you don’t have to. It’s like having a helping hand that works quietly in the background, giving you more time to enjoy those precious family moments.
Pros
- Cordless
- Fantastic at cleaning carpets
- Matrix clean feature means this robot pays special attention to areas in deep of clean
Cons
- A few customers found there were mapping issues initially
Save 33%
AmazonSimplify your laundry routine with the Hisense Washing Machine which is now discounted by 24% in the Amazon Prime Sale. Featuring advanced technology and a generous capacity, it ensures your family's clothes are cleaned thoroughly and efficiently, freeing up your time for more important moments.
Pros
- Large drum perfect for families
- Quieter than other washing machines on the market
- Class A energy efficiency
Cons
- Limited sizes avaliable
- 12kg drum capacity - great for large households
- Quick Wash 15 minute wash function to save you bundles of time
- Improved A class energy efficiency
- A quieter, longer lasting and more reliable inverter motor
- Designed to remove even the toughest of stains
8.
Polarbox Retro Vintage 20 Litre Portable Cooler Green
AmazonThe 20-litre Polarbox is lightweight, easy to carry, and perfect for picnics, park trips, or long car journeys. With its vintage design and handy strap, it’s both practical and Instagram-worthy, ideal for busy parents on the go.
Pros
- Gorgeous design
- Store up to 2 litres
- Great for days out
- Lid converts into a table
Cons
- Strap can be difficult to adjust
Save almost £80
AmazonRevolutionise mealtime with the Ninja Foodi MAX Dual Zone Digital Air Fryer which is currently 22% off in the Amazon Prime Sale. This innovative appliance combines air frying, roasting, baking, and dehydrating functions in one sleek design, making it a versatile addition to any kitchen. Prepare delicious and healthy meals for your family with ease, all while saving valuable counter space.
Pros
- Firm favourite with parents for making tasty meals quickly
- Easy to clean
- Lots of pre-programmed cooking setting
Cons
- Takes up a large amount of kitchen space
Save 32%
AmazonAre you tired of never being in the family photo? This Selfie Stick Tripod with 2 Fill Lights lets you capture the whole family with no photographer (or pricey photoshoot) in sight. With adjustable lighting and a sturdy tripod, it’s perfect for snapping frame-worthy family moments at home or on the go. It's easy to use and now has 32% off.
Pros
- Rechargable
- Easy to operate
- Long lasting battery
Cons
- Tripod can be difficult to position on uneven terrain
Save 35%
AmazonCalling all culinary mamas! If you've always wanted to buy Le Creuset, then you'd better grab this Le Creuset Signature Enamelled Cast Iron Round Casserole Dish, which you can currently save 32%. This isn't just any cookware; it's a kitchen essential renowned for its ability to lock in flavours and cook meals to perfection every time. With its durable enamel coating and classic design, it's the secret weapon you need to create those delicious, heartwarming dishes your family loves. Don't miss out on this incredible deal to bring a touch of gourmet magic to your kitchen!
Pros
- Locks in flavour
- Great for homecooked meals
- Washs well
Cons
- Large size can be difficult to store
12.
Echo Pop (Newest gen)
Save 56%
AmazonSmall in size but big on help, the Echo Pop is the perfect addition to any busy family home. Whether you're setting timers for dinner, playing lullabies at bedtime, or asking Alexa to reorder nappies, this compact smart speaker fits right in with no hands needed. It’s the multitasking sidekick every parent deserves.
Pros
- Easy to operate
- Sleek design
Cons
- Some prefer other brands for smart home assistance
13.
Baby Bjorn Baby Carrier One
Save 30%
AmazonKeep your little one close and comfortable with the Baby Bjorn Baby Carrier One, now 30 per cent off. Designed with ergonomic support and adjustable features, it promotes bonding while allowing you to tackle daily tasks hands-free, making parenting essential for active families.
Pros
- Extremely comfortable
- Stylish
- Easy to wear
Cons
- Lacks support for older toddlers
14.
Elvie Breast Pump Double, Electric Breastfeeding Pump
Save 20%
AmazonExperience the convenience of the Elvie Breast Pump Double, Electric Breastfeeding Pump with 20% off in the Amazon Prime Sale. Its silent operation and wearable design offer discreet pumping wherever you are, empowering nursing mothers with flexibility and freedom.
Pros
- Quiet breast pump
- Comfortable design
- Useful app
Cons
- More expensive than other breast pumps on the market but in our opinion justified in it's pricing.
15.
Doona X Baby Car Seat & Travel Stroller Nitro Black
AmazonSimplify outings with the Doona X Baby Car Seat & Travel Stroller Nitro Black on this Amazon Prime Day. This innovative all-in-one solution seamlessly transforms from a car seat to a stroller in seconds, perfect for families on the go who prioritise convenience and safety.
Pros
- Three recline positions
- Side impact protection
- Adjustable
Cons
- Not suitable for toddlers or beyond
16.
Vtech LM808 Video Baby Monitor
Save 25%
AmazonEnsure your baby's safety and well-being with the Vtech LM808 Video Baby Monitor, which is 25% off. Featuring high-definition video and reliable audio transmission, it provides peace of mind by allowing you to monitor your little one from anywhere in your home.
Pros
- Plays 5 calming melodies and 4 sets of ambient sounds
- Automatically switches to the infrared night vision at night time
- Two way talk funtions
Cons
- Some parents found the charge decreases over time.
Whether you’re getting ready to welcome your child into the world or just looking to save some cash on essential items, our shopping experts at Mother&Baby will be updating our lists of all the best items that will be on sale this Amazon Prime Day:
How to become a Prime member
Becoming a Prime member costs £8.99 per month, or £95 for the year if you pay upfront (saving you £12.88). Or if you're a savvy parent who doesn't want to lock into a year-long contract, you can sign up for a 30-day free trial, take advantage of the deals, and then cancel before the 30 days are up. Simple!
What are the benefits of a Prime membership?
Quick deliveries: Unlimited one-day (and even some same-day) shipping is the main feature of Amazon Prime, as it has been since its launch. But there’s also now a grocery delivery service called Amazon Fresh that lets you get free deliveries (more than £40) from supermarkets that are based close to your postcode.
Prime Video: Access to the Prime Video streaming service – which lets you watch and temporarily download movies and TV shows to your phone or tablet. There’s a huge variety of content, from family-friendly cartoons to sporting events.
Prime Photos: You get unlimited photo storage via Amazon Cloud Drive so you can save or back up your favourite images securely.
Amazon Music for Prime: This is the middle – shuffle only – tier of Amazon’s own music streaming service. You get ad-free access to 100 million songs.
Prime Reading: This lets you loan books and magazines from a specific Prime Reading catalogue to read on your smartphone, tablet, or Kindle. There is also a Kindle-focused service that gives you early access to download a new book every month from the “Kindle First” picks without paying anything.
Prime Early Access: One for the keen shoppers, this gives you up to half an hour of early access to Lightning Deals on the main marketplace.
Prime Day: With Prime, you’ll get full access to all of the deals during Amazon Prime Days which take place in July and October each year.
Prime Student: UK students (anyone in higher education) are eligible to get 50% off Amazon Prime after the six-month trial comes to an end.
Prime Gaming: If you love gaming on a PC, this gives you free titles and free in-game content, plus a monthly channel subscription to use on Twitch.
Prime Discounts: Your membership unlocks discounts on other Amazon services, including two free two audiobooks on Audible if you sign up for a 30-day trial, a cheaper £3.99 per month tier of Amazon Kids+ (it’s usually £6.99), and an offer that gives you Amazon Music Unlimited for £8.99 per month (usually £10.99).
Save up to an extra 15%
You can save an extra 15% using your Amazon Baby Wishlist. Follow these simple steps if you haven't already got your Baby Wishlist set up:
1. Create your Amazon Baby Wishlist now!
2. Start adding products to your baby wishlist and make sure you have everything on the list before the Amazon Early Access Sale starts.
3. On the day, look out for Baby Top Deals and add them to your Baby Wishlist. Then add all your products to your cart and go to check out, where you get a 15% discount with code LIST15.
4. If you spend at least £200, you can save 10% with code LIST10.
About the author
Samantha Ball is a Product & Lifestyle Writer for Mother&Baby and freelanced for the website for two years before joining the team full time. She's a mum of two and loves browsing for the best products and cute outfits.