As a parent of two, I know how expensive Christmas can be. You want to tick off everything on their wish list, but your bank account says no. So this year I'm joining the savvy parents who know that Black Friday toy deals are an amazing opportunity to save big. With the current cost-of-living crisis, taking advantage of sales like Black Friday is key to stretching your hard-earned money and they're timed perfectly so you can stock up for the festive season. That's why we've been working hard to track the best upcoming Black Friday baby deals so your family can snag some brilliant bargains and stay ahead of the game this holiday season.
If your child's Christmas list has been growing since September, don't worry. We've been hunting for the best savings for just as long. But it's not just toys you can save huge on. Essential items like Black Friday nappy deals are fantastic for parents of babies or toddlers. So, whatever you need, we're here to help you tick some of the items off that ever-increasing to-buy list, starting with the essentials; toys!
Best places to look for toy deals this Black Friday
When it comes to finding the best Black Friday toy deals, a few key retailers consistently stand out for their discounts and wide selection.
• Amazon
• Argos
• John Lewis
• Boots
• The Entertainer
• LEGO
• Disney Store
• Very
• Smyth's Toy Superstore
Best Black Friday 2024 toy deals now on
SAVE 20%: Toniebox - Was £79.95, now £63.96
SAVE £30: DreamHouse Doll Playset, Slide and Accessories - Was £169.99, now £139.99
SAVE 22%: CRAYOLA Colour 'n' Style Mermaid Friends: Hair Braiding Salon Playset - Was £26.99, now £18.
SAVE £20: LEGO - Disney 43244 Frozen Elsa's Ice Palace - Was £89.99, now £69.99
SAVE £20: Barbie Classroom Playset - Was £39.99, now £19.99
HALF PRICE: PAW Patrol Pup Squad Patroller Bundle - Was £40, now £20
20% OFF: Fisher-Price Laugh & Learn Going Places Learning Purse - Was £19.99, now £16
When is Black Friday 2024?
This year, Black Friday will take place on Friday, November 29th. Originating in America, Black Friday always falls on the weekend after Thanksgiving. However, it has now become a calendar staple for retailers worldwide, offering a prime opportunity for shoppers to make significant savings. There are massive deals on right now many of which will last right up until Cyber Monday, December 2, so if you've got your eye on something (or a few things) now is the time to make a purchase.
The top toy deals now on
1.
Toniebox
Save 20%
Best Audio player deal
tonies.com
All your little one has to do is pick the Tonie figure they want, pop it on top of this durable storybox, and suddenly the room will be filled with music, sounds, stories, and fun. It connects to the Wi-Fi and can be used as a speaker or with headphones for quiet time. We love all the colour options and how safe it is for children to use themselves.
One reviewer said: "I bought this product for my granddaughter's birthday (3). She absolutely loved it from the start and picked up the controls very quickly. I added a Peppa Pig story character and a song character to get her started as I wanted her parents to be able to use the creative figure with her. She spent the end of her birthday afternoon lying on the floor, eyes closed, listening to the stories and using her imagination. Perfect! It's great for use in the car or getting a child to relax when going to bed/sleep. The battery is supposed to last for seven hours but we have not had it in use long enough to test it out yet. It takes 3 hours to fully charge but I couldn't see how to tell when it is fully charged. The sound is good but not too loud or bass-y. We wouldn't want it to get too loud both for the child's safety and parents' comfort!"
Pros
- Sewn from sustainable fabric
- Comes with Tonie ready to go
- Screen free entertainment
Cons
- An audio player rather than a toy
Suitable For: | 3 years+ |
Run Time: | Around 7 hours |
- Screen free story time
- Perfect for bedtime
- Lots of different character and stories
Save 30%
Best Barbie Dreamhouse deal
www.very.co.uk
This iconic 3-Storey Barbie House isn’t just any dollhouse—it’s a mansion packed with glam rooms, secret surprises, and all the must-haves for Barbie’s dream life. With its working elevator, pool, and rooftop hangout, it’s more than just a toy—it’s an entire world of creativity waiting to unfold. Perfect for sparking hours of imaginative play, this Dreamhouse lets kids design their own adventures in Barbie’s stylish pad. One verified customer, who purchased this for their daughter said: "Exactly as pictured. Bigger than expected. My baby is very tall for her age. She’s about the same size of a normal 6-year-old. Vibrant, cute and fun. Comes with a good number of accessories. Easy to assemble. Everything is labelled. It’s plastic so it’s as sturdy as you can imagine. It won’t topple over or anything unless you’re lifting it up to push over or climbing on. Definitely easier to put together than the wooden dollhouses. I would suggest a plastic dollhouse over a wooden one any day. We had the lol wooden dollhouse and this Barbie one is definitely better in all aspects.”
Pros
- Includes a puppy figure
- The pool party can turn into a slumber party
- Dreamy features include integrated lights and sounds in the kitchen and bathroom
- Doubles as a veritable pet palace
Cons
- One customer said the slide is flimsy and doesn't fit right or sit right
SAVE 18%
Best Crayola toy deal
Make a splash with the ultimate under-the-sea makeover experience! The Crayola Colour 'n' Style Mermaid Friends Hair Braiding Salon Playset lets kids become the stylist of their dreams, designing dazzling hairstyles for their mermaid friends. With colorful braiding tools, vibrant markers for custom designs, and magical accessories, kids can create unique looks again and again! The washable surfaces mean endless makeovers, so the fun never has to stop. Perfect for little artists who love to braid, color, and sparkle, this playset turns playtime into a creative ocean adventure.
Pros
- Can be coloured in more than once
- Encourages creativity
Cons
- Pens can be a bit messy
- Low in stock
Dimensions | 9.5 x 32.5 x 24 cm |
Age | 36 months - 16 years |
- Can be cleaned and coloured again
- Comes with accessories your child can share
SAVE £20
Best Disney princess LEGO
www.very.co.uk
Let it go? Never! With the LEGO Disney 43244 Frozen Elsa’s Ice Palace, kids can build their very own shimmering kingdom inspired by the magical world of Arendelle. This dazzling set is packed with icy details, from sparkling towers to a grand staircase that will leave little Frozen fans starry-eyed. With mini-doll figures of Elsa and her friends (yes, even Olaf!), kids can recreate iconic movie moments or dream up their own frosty adventures. Perfect for builders and Frozen enthusiasts alike, this set brings the magic of snow, song, and creativity to life, no magic gloves required.
Pros
- Inside the box of this LEGO Disney set, kids will find a 3-level ice castle toy with a movable floor that opens the magical doors
- Features a buildable sledge and several story starter elements
Cons
- Not ideal if your little one is not an Elsa fan
SAVE £20
Best for Barbie fans
www.thetoyshop.com
The Barbie Classroom Playset is currently half price. We think this playset is perfect for preschoolers who are gearing up for their big transition to school. It’s designed to make learning fun and help little ones feel more confident about starting their school journey.
What we love most about this set is that it includes not just a Barbie, but also smaller student figures and classroom props, like a chalkboard and desk. These extras make it easy for kids to role-play and explore classroom scenarios, sparking their imaginations and encouraging conversations about what to expect at school.
Pros
- Multiple accessories
- It comes with three dolls
- Removable outfits
- Great for sparking conversation about starting school
Cons
- Small pieces can become lost
50% off
Best for Paw Patrol fans
www.argos.co.uk
Calling all little heroes! The PAW Patrol Pup Squad Patroller Bundle is the ultimate rescue adventure set, packed with action, teamwork, and fun. Featuring the iconic Pup Squad Patroller vehicle, your little one can lead their favorite PAW Patrol pups on daring missions to save the day! With room for the whole crew and plenty of exciting features, this bundle sparks imagination as kids reenact their favorite episodes or dream up brand-new adventures. Whether it’s racing to the rescue or solving problems with teamwork, this bundle is every fan’s ticket to endless fun. Purchased for their son, one parent buyer said: "I bought this for my autistic grandson, he loves it."
Pros
- For ages 3 years and over
- Features an exciting transformation. Put a racer on the cab roof to engage the rear ramp
Cons
- Not suitable for children under 3 years old
- For additional Pup Squad race cars (each sold separately).
SAVE 20%
Best for giggling and learning
www.thetoyshop.com
Say hello to the cutest little companion for your toddler’s adventures, the Fisher-Price Laugh & Learn Going Places Learning Purse! This adorable purse isn’t just for carrying tiny treasures; it’s packed with playful, interactive features that teach numbers, shapes, colors, and more! With a fun phone, mirror, and card, it’s perfect for encouraging imaginative play while building early learning skills. Whether they’re pretending to shop, talk on the phone, or explore the world around them, this purse helps make learning a fashionable, fun experience. Happy with their purchase, one mum said: "My daughter is forever dragging my hand bags around, so I'm sure she's going to absolutely love this for christmas."
Pros
- Birth to 3 years
- Interactive toy purse & fashion accessories playset for kids with multi-color lights
- 30+ educational songs, sounds, and phrases
Cons
- Not many colours to choose from
Save £23
Best play-doh for creativity
www.very.co.uk
Get ready for a world of squishy, colourful possibilities with the Play-Doh All-In-One Creativity Starter Station, the perfect gateway to hours of imaginative play! This fantastic kit comes fully stocked with vibrant Play-Doh colors, fun-shaped cutters, and easy-to-use tools that inspire kids to mold, sculpt, and create anything their hearts desire. Whether it’s crafting a silly pizza, a zoo full of wacky animals, or their own Play-Doh masterpiece, the possibilities are as endless as their imagination! Plus, it’s mess-friendly and parent-approved, making cleanup a breeze. Perfect for creative kiddos and budding artists, this station turns playtime into masterpiece time, one squish at a time!
Pros
- All-in-one activity centre
- 3D and flat side to table
- Assembly required
Cons
- Play-Doh can be messy
10% off use SAVE10
Best hot wheel's toy
www.argos.co.uk
Get ready for high-speed thrills and epic stunts with the Hot Wheels Corkscrew Crash Track Set! Designed for maximum action, this track features three powerful boosters and a mind-bending corkscrew layout that launches cars through daring loops and hair-raising twists. The real excitement? Watching cars race to avoid—or cause—spectacular crashes! Perfect for kids who love heart-pounding fun, this set helps build hand-eye coordination and inspires creative play as they design new challenges. With endless racing possibilities and adrenaline-pumping excitement, it’s the ultimate set for Hot Wheels fans. Bought as a gift, one grandparent said: "I bought this for my 7 year old Grandson's birthday. He was thrilled with it, and couldn't believe the speed of the car going round the track."
Pros
- Easy to build
- Works with Hot Wheels cars
- Fun
- Better than half price off
Cons
- Batteries required
- A little noisy
Save 25%
Best Harry Potter Lego
www.argos.co.uk
Relive the magic of Harry Potter with this brilliant Lego take on Hagrid's Woodland Hut. This building toy for kids, will keep Gryffindor fans occupied for hours. Also includes LEGO figures of Norbert the dragon and Hagrid's dog, Fang.
Pros
- For 8 years+
- Includes minifigures Harry Potter, Hermione Granger, Ron Weasley, Draco Malfoy and Rubeus Hagrid.
Cons
- Could be quite fiddly for younger ones
Save £9
Best Cuddly toy
www.smythstoys.com
If you've not heard of the loveable, squeezable and cuddly Squishmallow collection, then where have you been? We love the large Heather the Teal Dragonfly made from extra-soft, material for a fun twist on the original Squishmallow plush toys! But be warned, your child may end up wanting the entire collection.
Pros
- Soft and cuddly
- 40 cm
Cons
- Takes up more space than a smaller soft toy
25% off
Best King Kong Action Figure
Add this iconic King Kong action figure to your child's toy collection. The impressive 11" figure is highly detailed with intricate designs to capture the essence of the King of Skull Island. Kids can recreate scenes from the film or play alongside other figures. One dad said: "The best Kong figure ever. Magnificent details on the stomach and a brilliant beast glove to go with it to. The size is spot on and there are a lot of flexibility points. This is the best figure my son has ever had."
Pros
- Comes with BEAST glove
- Batteries not required
Cons
- Not suitable for children under 3
Save £10
BEST TOY DOLL
www.very.co.uk
Ever popular, the Our Generation range has a doll for everyone. The Mila doll is 18' tall and comes with warm brown eyes that open and close and long, curly brown hair that's lots of fun to brush and style. The best bit about the dolls is that the body can rotate fully so they can be positioned in different ways and encourages creative pretend play ensuring little ones are entertained for hours.
Pros
- Batteries not required
- Encourages creative pretend play
- Comes with outfit
Cons
- One doll may just not be enough
What is Black Friday?
Black Friday is traditionally the Friday following Thanksgiving in America, where shoppers flock to stores and scour online retailers for huge discounts and sales. However, like a lot of things, it has become increasingly popular in the UK. Now almost all retailers participate in the biggest shopping day of the year.
Black Friday deals on toys to look out for
This year's Black Friday toy deals in the UK offer substantial savings for shoppers across a wide range of categories. Penny-pinching parents will be delighted to hear you can find steep discounts on everything from clothing to technology and of course, toys. Black Friday car seat deals have previously saved parents up to 50 per cent off.
Online customers can see big-name brands like LEGO, Barbie, Hot Wheels, and Playmobil feature prominently in these sales.
Alongside individual toy discounts, there are also opportunities to save through bulk purchases or The Amazon Baby Wishlist. Many online retailers offer bundle deals, especially for parents looking to stock up on essentials like nappies and wipes or birthday and holiday gifts. Additionally, Amazon's "Subscribe and Save" could see further promotions, giving ongoing discounts for regular deliveries on items such as toiletries and products for the home.
Hannah Carroll is our Senior Digital Writer. In her capacity, she curates top-notch listicles, crafts insightful how-to guides, and delivers expert product reviews. As a mother of three, Hannah draws upon her comprehensive understanding of all facets of family life to bring true insight into all the products that make running a home easier.