Best Black Friday toy deals 2023: Disney, Barbie, LEGO, Play-Doh and more

Black Friday toy deals

by Laura Healy |
Updated on

If your child's Christmas list has been growing since September, don't worry, we're still hunting for the best savings to be had will plenty of Black Friday toy deals available this weekend, along with Black Friday baby deals to help you tick some of the items off that ever-increasing list. Toys are always notoriously expensive and there is so much choice out there too, it really does make choosing what to buy extremely hard.

With Black Friday deals continuing all weekend wit the best savings online, it will give you a chance to start your little ones Christmas present shopping early, or even just give your child a treat, by taking advantage of some of the excellent Black Friday toy deals.

Toy shopping can be exhausting, and often confusing, so we have listed some of the best places to look for Black Friday toy deals this year. We'll be searching for the biggest toy deals to save you time AND money. Whether your little one wants LEGO, a Furby, or even a new child friendly tablet we'll find the best discounts for you.

The best Black Friday toy deals 2023:

• Argos: Black Friday Deals 2023

• John Lewis: Toys Black Friday Deals

• The Entertainer: Black Friday Toy Deals

• Toys R Us: Black Friday Toys

• LEGO: LEGO Black Friday Toy Deals 2023

• Amazon: Toys Special Offers

• Smyth's Toys: Toddler and Preschool Toys

Outdoor Toys Black Friday deals 2023

Disney: shopDisney save up to 50%

Black Friday toy deals Barbie DreamHouse

on sale

Barbie DreamHouse Doll Playset, Slide and Accessories
Price: £174.99 (was £349.99)

The Barbie DreamHouse Doll Playset, Slide and Accessories is really every childs dream house. It's three stories tall, With integrated lights and sounds too.

One review said: "I’ve brought this for my Barbie mad granddaughter for her birthday at the end of November, she is going to absolutely love it, she will get hours of fun out of it."

Black Friday toy deals Tonies

Toniesbox Starter Set
Price: £63.99 (was £79.99)

The Toniesbox is a musical story box that use Tonies figures to bring to life stories and songs from our favourite characters. It's tumble proof and easy for toddlers and children to use.

Our writers review: "I love the Toniesbox and so do my children! They both have one and love sharing the Tonies figures. My eldest loves listening to a story when he's laying or when he's going to bed, and my toddler loves playing with the figures and dancing to the music."


  • Tumble proof
  • Easy to use


  • Not necessarily easy to travel with

Black Friday toy deals tablet


With a kid-proof case and two-year worry-free guarantee, the new Fire HD 8 has up to 13 hours battery life once fully charged. It also comes with Amazon kids content so your little one will be entertained straight away.

Review: "If you're looking for a great little tablet for your child which has great content included and offers a 2 year replacement then you can't go wrong with this which arrives with a colourful case which keeps the tablet protected from drops (something that will be inevitable with kids)
The screen is very good, just as good as our daughters android tablet, has good storage capacity which can be extended and as for battery life it has lasted for ages whilst being used for games, education and watching kids YouTube with very good sound quality."


  • Includes one year of Amazon Kids content
  • Kid proof case


  • Slow performance
Dimensions222 x 180 x 27 mm
Screen size8"
Battery life13 hours
  • Great battery life
  • Amazon kids content
  • Kid proof case

Black Friday toy deals LEGO

lego city deep sea set copy
Price: £71.99 (was £94.99)

The LEGO City Deep-Sea Explorer Submarine toy is loaded with features and realistic details for kids to 'dive' to the depths of the ocean for fun adventures. A shipwreck setting is home to a shark den with 3 LEGO shark sea animal figures, giant jellyfish and sunken treasure.

One review said: "My son says he loves the ship, the stuff in the inside of the ship is cool! Also loves the sunken viking ship. Great job lego!"


  • Virtual instructions via the app for easy set up
  • Fun accessories


  • Some support might be required for building

Black Friday toy deals learning game


Fisher-Price Game and Learn Controller
Price: £5.50 (was £11)

This cute toy for children up to 36 months is a pretend video game controller with a light-up face and 2 musical settings. Children can choose to learn or play and there are ABCD shape buttons as well as a number pad and joystick to activate the music, lights and phrases. It is a great learning toy for young children.

Review: "This has managed to keep my son off my brother’s Xbox controller which he was far too interested in before."


  • Lots of activities for little hands
  • Helps with learning


  • Too old for a 6 month old
Age6 months to 3 years
Batteries3 x LR44
Dimensions10 x 15cm
  • Durable
  • Aids learning

Black Friday toy deals Duplo

on sale

lego duplo treehouse
Price: £64.99 (was £79.99)

Little adventurers can discover countless ways to have fun while exploring the LEGO DUPLO 3in1 Tree House building toy for 3 plus year old toddlers. This set is packed with toddler activities and features to discover and rebuilds in 3 different ways for truly creative building.

One review said: "Got this for my Great Grand sons birthday. I'm sure he will get lots of pleasure out of it . Safe to what's not to like about Lego"


  • Comes with lots of characters
  • Fun to build


  • May be a bit complicated for younger children

Black Friday toy deals Bluey Playdoh

On sale

Playdoh Bluey Make N Mash Costumes
Price: £9.99 (was £14.99)

Two things that children love! This Playdoh Bluey Make N Mash Costumes is great for keeping children entertained as they dress their favourite two characters, Bluey and Bingo.

One review said: "My 6 year old granddaughter when asked what she liked best she said everything and I believe that she means it. She has spent hours and hours playing with this. Her imagination was definitely stimulated"


  • Hours of fun
  • Encourages creativity


  • Colours might mix

Black Friday toy deals Monoply


Monopoly Junior Game

Rrp: $22.99

Price: $19.98

Monopoly Junior is a great way to introduce kids to Monopoly, it has fun characters and kid-friendly locations on the board, such as a cinema, zoo and video game arcade. It is not only entertaining but gives children the chance to count their cash and they won't get bored because it is a quick, simplified version of the original.

Review: "Just watching their little faces roll the dice for the first time, knowing it would all end in tears was enough to keep me entertained. It’s much faster to play than the adult version, just as fun, and everyone fell out at the end as expected. Result! Just like the adult version! On a serious note, it’s a great introduction into the more advanced version. My 5 and 7 year old played it with ease once they got the rules which were easy."


  • Quick and simplified version
  • A great introduction to Monopoly


  • Too simplified for older children
Age5-8 years
Dimensions‎4.13 x 26.67 x 26.67 cm
  • A simplified version for all the family

Black Friday toy deals Encanto set

Disney Encanto Small Doll Character Set
Price: £24.99 (was £30.99)

We're still not tired of not talking about Bruno and this set of Encanto dolls gives your little one the opportunity to create their own version of the popular film. Including ten of our favourite characters, the figures in the play set are perfect for little hands and each comes with an accessory to represent their magical gift. This is a must for little Encanto fans.

Review: "Lovely little gift set. Great for stocking fillers. I cant wait to give it to my son, they look so good."


  • Dolls are articulated at the shoulders and hips
  • Includes accessories


  • Not all characters included
Age 3 years plus
Contents10 dolls<br>9 accessories
  • Ten dolls including accessories
  • Articulated shoulders and hips

Black Friday toy deals workbench

on sale

Black & Decker Kids Ultimate Workbench with 95 AccessoriesVery
Price: £82.39 (was £102.99)

Your little one can become a construction worker with this Black + Decker play set which features a mechanical workbench, plumbing and painting workspace and a carpentry counter. With a great range of accessories, such as a mechanical saw and drill, it is a great introduction to DIY, plus it includes lots of storage pockets.

Review: "Looks good when it's put together and seems quite sturdy."


  • A great range of tools
  • Some of the tools have sound effects


  • Difficult to put together
Dimensions340 x 1030 x 790 MM
Age3 years plus
  • Includes 7 tools
  • Electronic drill and mechanical saw
  • Free app to download to help children learn how to use the tools

Black Friday toy deals remote vehicle


Fisher-Price Thomas & Friends Race & Chase
Price: $22.99 WAS £37.99

Who will win in this Thomas the Tank Engine Race and Chase set? Your little ones can take control with the easy to use, two button, remote control, which moves the engines forwards or backwards. The toddler friendly engines make fun train sounds and also say phrases from the Thomas & Friends show making it even more exciting for all Thomas and friends fans.

Review: "I bought this as a gift for my 3yr old Grandson who loves Thomas. He loves the fact he can drive it himself and the way it twists and turns. He thinks it's lots of fun. I liked how sturdy it seems and I am expecting it to last quite a long time. Would recommend."


  • Can link engines together with a cloud handle
  • Toddler friendly


  • Batteries not included
Dimensions7.3 x 33.7 x 18 cm
Batteries3 x AAA
Age24 months and up
  • Easy to use remote
  • Trains can be linked together
  • Good battery life

Black Friday toy deals kids camera

on sale

Barbie Dream Boat Playset
Price: £29.99 (was £54.99)

Barbie Dream Boat Playset has so many ways for children to play, and it includes 20 accessories!


  • 20 pieces
  • 6 different play areas


  • No onsite reviews about the product

Black Friday toy deals kids camera


Encourage your little one to make memories with this mini camera. It is the perfect introduction to photography and will really enhance their creativity.

Review: "Got this for my son's 4th birthday after seeing his friend had one and it was easily his favourite present and is used pretty much every day by all my kids. They are ages 4-8 and all love it."


  • Great for creativity
  • Durable


  • Short battery life
Age 36 months - 9 years
Batteries4 x AA
  • Front and rear facing cameras

Black Friday toy deals Bluey village

on sale

Bluey Gnome Village
Price: £19.99 (was £39.99)

This fun Bluey Gnome Village comes with trees, stacking hills, clock tower and log homes. It's inspired by the gnome village in the Bluey series, and is so much fun for children to play with.


  • Inspired by the gnome village in the show
  • Endless ways to play


  • No onsite reviews

Black Friday toy deals jumperoo

 Fisher-Price Color Climbers Jumperoo
Price: £79.99 WAS £119.99

More a toy for babies, the Fisher-Price Color Climbers Jumperoo is an activity seat, bouncer and jumperoo all in one. There are many ways to play, with stimulating toys for children to engage with too.

One review said: "My baby absolutely loves this bouncer, it keeps him occupied for ages. It is easy to assemble and really good value for money."


  • Lights, music and sounds
  • Encourages development


  • Takes up space

Black Friday toy deals LEGO Disney

on sale

LEGO Disney Encanto The Madrigal House Set 43202
Price: £35 (was £45)

Make your child's Encanto dreams come true with this incredible LEGO Madrigal House. This set includes 2 mini-doll figures, a micro-doll figure and loads of accessories.

Review: "This was a gift for my 5 year old daughter.. I assumed I would be building the entire house but although I started it off for her she soon picked up the instructions and was able to finish it almost solo! And it looks fantastic completed too! Lots of lovely details and moving parts.. a great set all round!"


  • Not too difficult to complete
  • Detailed with moving parts


  • Only 3 mini figures
Number of pieces587
Dimensions when built26 cm x 20 cm x 10 cm
  • Sticker sheet for decorating and customising the house
  • Mini figures and accessories included

Black Friday toy deals Furby

on sale

Furby toy

Rrp: $69.99

Price: $49.92
Alternative retailers
Target$49.99View offer
Walmart$49.99View offer
Kohl's$59.99View offer
Macy's$59.99View offer

This cute interactive toy might well become one of the family. It moves, talks, sings, lights up, and even responds to speech, with over six-hundred responses. The sweet little Furby can even dance and comes with shareable accessories.

Review: "Very entertaining toy. Looks lovely and is really funny. Does not follow the commands though, just performs randomly. Easy to put to sleep or pause. Despite not following commands I would recommend."


  • Interactive and entertaining
  • Can interact with other Furby friends


  • Annoying voice
Batteries4 x AA
Dimensions12.7 x 22.86 x 22.86 cm
Age6 years plus
  • Interactive and entertaining
  • Has six-hundred responses

Black Friday toy deals LEGO Marvel

on sale

lego duplo spiderman fun fair
Price: £46.99 (was £54.99)

Fans of the Spidey and His Amazing Friends Marvel TV Show on the Disney+ channel will love the LEGO DUPLO Marvel Spider-Man & Friends: Funfair Adventure buildable toy for toddlers aged 2+. Young Super Heroes will love to explore hands-on activities and creative role play. 

One reviewer wrote: "My son is a big Spider-Man and friends fan and so when he saw this, he was super excited. We gave it to him for his birthday and it was the first thing he opened. It’s easy enough for him to put together. "


  • Easy to assemble
  • Moveable parts


  • Might not necessarily stay built with toddlers

Black Friday toy deals Play-Doh

on sale

Play-Doh All-in-One Creativity Starter Station
Price: £24.99 (was £43.99)

The Play-Doh All-in-One Creativity Starter Station is the perfect starter for Play-Doh! With 15 accessories and six Play-Doh colours, there's so much for children to do and get creative with.

One review said: "I bought this few weeks ago for my boys. This is so beautiful that I start enjoying with them. They have water fall, cars, roads, bridge, different cutters and shape. This table is double sided. Beautiful poster on it with trees etc.. so you can make things on it. We really love it."


  • All-in-one activity centre
  • 3D and flat side to table


  • Play Doh can be messy

Black Friday toy deals LEGO horse

on sale

LEGO 41722 Friends Horse Show Trailer
Price: $213.00

For kids who love all things horses this LEGO toy will fulfil their wildest dreams. It includes a toy car with trailer, 2 toy horse figures and a dog figure plus riding accessories so your little one can create their own horse show.

Review: "It's a really fun set with quite a challenging build and is ideal for the target age bracket teaching them how to follow the detailed and engaging step by step construction images. The finished result looks great, it's a set that definitely has a lot of replay value and can be integrated into other Lego Friends sets due to the versatility of LEGO."


  • Can be played with once built
  • Lots of accessories


  • Tricky to build
Number of pieces989
Age8 years and up
  • Challenging LEGO set
  • Good to play with after building

Black Friday toy deals Miraculous

on sale

Miraculous Ladybug Magic Heroez Reveal Colour Change Doll
Price: $31.68

With just a little water, this Miraculous Ladybug Magic Heroez Reveal Colour Change Doll lets Marinette transform into one of her hero costumes. It reveals her matching accessories. Each doll's look remains a mystery until revealed!


  • Surprise outfit
  • Fun to uncover


  • You might end up with the same if you buy multiple

Black Friday toy deals Crayola hairstyle

on sale

CRAYOLA Colour 'n' Style Mermaid Friends: Hair Braiding Salon Playset
Price: $28.17

A fantastic creative play set for children. Maya the mermaid is completely customisable and kids can colour her face and tail, as well as braiding her hair. She even comes with accessories that can be worn by your little one.

Review: "Bought for a gift. It's such a fun product."


  • Can be coloured in more than once
  • Encourages creativity


  • Pens can be a bit messy
Dimensions‎9.5 x 32.5 x 24 cm
Age‎36 months - 16 years
  • Can be cleaned and coloured again
  • Comes with accessories your child can share


toddler toys doc mcstuffins
Price: £18.19 (was £25.99)

For future little doctors, this is a lovely playlet which includes tools to take her temperature, do a check-up or use the stethoscope with light and sounds. Your little one will love looking after Cece just like Doc McStuffins.


Toddler toys frozen castle
Price: £87.50 (was £125)

This is an excellent playset for little Frozen fans. It has 17 pieces including, 5 character figures and 12 accessories. Characters in the playset are Anna, Elsa, Kristoff, Olaf, Sven and accessories include 3 beds, 1 desk, 1 chest, 1 throne, 1 lounge, 1 statue, 1 dining table, 2 chairs, and 1 castle. Plus it also has music and projecting lights as well as a fireplace with lights and sounds, a rotating wall and folding staircase.


toddler toys spider
Price: £31.49 (was £44.99)

This fun playset includes 184 tracks (a circuit of 4.4m), 1 electronic vehicle with lights and 1 web-style fixing clamp. Spidey's vehicle clings to the track and your little one will love how he whizzes around climbing, descending, tackling upside down passages, spins, and loops. An exciting toy for any Spidey fan!


Toddler toys Mirabel
Price: £8 (was £16)

A lovely soft toy doll which features beautiful detailing on Mirabel's outfit. Your little one will love snuggling with Miracle and watching Encanto!


magic mixies
Price: £35 (WAS £70.00

Inside this mysterious teal Magic Lamp is a Genie Mixie waiting to be released! It's time for your child to perform the magic steps and make real magic happen from this feature packed magical misting Genie Lamp with over 60 different lights, sounds and reactions! First they have to awaken the Genie and create a magic ring that's hidden within. As your child rubs the Lamp, real magical mist appears from the spout and its gem lights up! Your child can play using the genie's 3 different modes - Wish Granting Mode, Play Mode and Chat Mode. There are 2 assorted characters to collect, and it is recommended for ages 5 years and over.

Review: "This toy was gifted to us and it has been a massive hit with my children! They loved the smoke from the creation of the magic mixie as it made them feel the magic was real! The rainbow plush has been inseperable from my eldest since she did the reveal! The toy is imaginative and magical and will definitely buy as a present for my nieces! Extremely impressed!"


toddler toys EDX education
Price: $16.99
Alternative retailers
Walmart$19.14View offer

A great toy for learning through play. The pegboard stacker set is great for building fine motor skills as well as supporting hand eye coordination and strengthening visual perception skills. Ideal for toddlers, this can be used as matching game as well for learning colours and sorting patterns.iT can also be a first introduction to maths with skills like counting, adding and subtracting.


This great learning toy will provide hours of educational play. The set of cubes interlock with multiple interlocking points, it will encourage creativity and practical skills. The set includes 1000 interlocking cubes in different colours.

What is Black Friday?

Black Friday is traditionally the Friday following Thanksgiving in America, where shoppers flock to stores and scour online retailers for huge discounts and sales. However, like a lot of things, it has become increasingly popular in the UK. Now almost all retailers participate in the biggest shopping day of the year.

When is Black Friday?

This year Black Friday takes place on 24 November. However, you can expect to pick up some brilliant Black Friday toy deals throughout the entire month and with Christmas just around the corner there is no better time to start shopping.

Laura Healy is a Commercial Content Writer for Mother&Baby. She is a mum-of-two girls and loves writing about all things parenting. She has a PhD in Creative Writing and enjoys reading and attending literary festivals, as well as writing fiction.

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