If you’re a new parent or due to give birth pretty soon, you’ll probably already know how many gadgets and products a new baby needs. On your wishlist you’ll need things like bibs, baby blanket, a buggy or stroller, pushchair and baby car seat, a changing mat, a crib, toys, clothes, feeding bottles, breast pumps... the list goes on and the cost adds up!
Don't panic. With sales such as Amazon Prime day, you'll be able to purchase your baby essentials without having to spend a fortune. If you’re not already an Amazon Prime member, you may be able to sign up for a free trial to access great savings on all items for your sweet bubba! But did you know that if you're an Amazon Baby Wishlist owner, you can also enjoy an additional 15% discount on eligible items from your Baby Wishlist during Prime Day sale events?
What is the Amazon Baby Wishlist?
The Amazon Baby Wishlist is the perfect way to help you keep track of the accessories and products that your newborn will need. It basically works a bit like a shopping list and is convenient to share with grandparents, friends and family.
It's perfect if you're having a gender reveal or if people can't wait to spoil baby, and makes it easy for people to buy gifts they know you want and need. It also comes in handy during birthdays and other special events like Christmas, a time when our gift list looks a lot like Santa's to-do list.
You get a free welcome gift when you create a Baby Wishlist and spend at least £10 on eligible baby products. And you can claim 15% off a range of baby must-haves (including throughout Prime Day!). The discount is available 180 days before the arrival date you entered in your Baby Wishlist and expires 90 days after the arrival date. Your Wishlist must be active for at least 14 days before you are eligible for the discount.
When is Amazon Prime Day 2025?
There are normally two Amazon Prime Days per year. For the first time ever, the July sales event ran from for four whole days, from Tuesday 8 July to Friday 11 July. Also new for this year was Amazon's 'Today’s Big Deals', with daily themes curated exclusively for Prime members.
While we don't know the exact dates of the next Amazon Prime Day event, it's likely to be around the middle of October.
As ever, the Mother&Baby team will be bringing you the best deals as soon as we spot them, so sign up to the Mother&Baby newsletter to find the lowest prices on the brands and products we know parents love.
Amazon Prime Day deals for new parents
From baby bottles to blenders, sterilisers to baby wash, you can tick off your whole baby wishlist and save money on essentials at the same time with the Amazon Prime Day deals. These were the deals we loved this time around and which we'll be keeping an eye on for October.
SAVE 40% Nuby Animal Adventures Baby Play Mat Was £40, Now £23.69
SAVE 40% Tommee Tippee Baby Healthcare and Grooming Kit Was £24.99, Now £15
SAVE 38% Baby Jogger City Tour 2 Travel Stroller Was £284, Now £175.49
SAVE 39% Lansinoh 2-in-1 Double Electric Breast Pump Was £165, Now £99.99
Top baby buys to add to your Amazon Baby wishlist
1.
Tommee Tippee Natural Start Anti-Colic Baby Bottle
6% OFF
Tommee TippeeTommee Tippee Natural Start Anti-Colic Baby Bottle are designed with a slow flow breast-like teat for a natural latch, anti-colic valve, and are self-sterilising. Made from super soft silicone, the teat has a special breast-like shape that encourages a natural latch and prevents nipple confusion when switching between bottle and breast. This works by mimicking the flex and movement of mum’s breast, allowing your baby to feed at a pace that feels comfortable and natural to them.
37% OFF
Being a family is the most awesome, scary, hilarious, anxious, joyous and downright exhausting thing you'll ever do, but the easy-to-read LCD screen gives you a fast and accurate temperature reading. Simply tap the thermometer to switch it on then float it in the bath to check the temperature of the water. The recommended temperature is 37°C. The screen flashes red when the water is too HOT!
3.
MAM Original Soother
24% OFF
MAMNewborns need extra love and care, so MAM have made sure that parents have everything they need when taking care of their little one. This amazing baby product has been designed with with a teat made of special SkinSoft silicone. The raised soother button is easy for little baby hands to grip, but at the same time flat so that the soother is comfortable for babies in any position. This twin pack comes in a practical sterilising and transport case, that allows the baby soother to be easily and quickly sterilised in the microwave.
19% OFF
NubySuitable for babies aged 0 months plus, the cute, wrap around baby toy is packed with interactive features, perfect for entertainment in the pram or in the car. Extremly handy when you're out and about, so look no further as this interactive travel toy will keeo your little one happy. Easy to assemble, simply wrap the spiral around the car seat handle or pram bar and they'll love playing with the super cute characters and shapes that tweet and sound to energise your baby's senses.
30% OFF
This stylish newborn baby swing has the beauty and the brains – just like you it instinctively knows when and how to rock your baby when they’re fussy, thanks to the automatic motion detector. The Cassia simply activates the swing when it recognizes your baby needs some extra comfort until you get there.
37% OFF
The Tommee Tippee Ultra UV 3-in-1 Steriliser is the fuss-free and super clean way to sterilise, dry and store your baby’s bottles in a sterile environment. With the Ultra UV Steriliser, you get clean, sterilised baby bottles when you need them. No water. No hot steam. No more wet bottles. Just clean, dry and sterile feeding accessories that protect tiny tummies. Ultraviolet is a form of invisible light that kills 99.9% of micro-organisms.
30% OFF
MomcozyThe award-winning Momcozy BM01 is featured in our list of the best baby monitors and you can now buy it for less. The 1080p HD camera and 5'' large display gives you great visibility of your (hopefully) sleeping baby while the infrared night vision lets you get a clear view, even a night. With its rechargeable battery, the battery life can be as long as 11.5 hours. This baby monitor even has a 360 degree view so you can see all angles and it will automatically loop between two views so you can see what's going on in the room.
Read our full Momcozy BM01 Video Baby Monitor review.
8.
Childs Farm Baby Regime Bundle
37% OFF
To keep your baby's skin gently cleansed, hydrated and nourished, you'll need a special babycare routine and this Childs Farm bundle offers all you need: Bubble Bath, Shampoo & Wash and Moisturiser. The gentle formulas of Childs Fame help support the natural skin barrier and are Dermatologist and Paediatrician approved to be kind and mild to sensitive skin as well as being free-from sulfates, silicones and mineral oils.
How to become a Prime member?
If you haven't been an Amazon Prime member in the last 12 months, you can sign up for a free trial. You can only sign up for one free trial every 12 months. Your account must have a current, valid credit card.
To sign up for the Amazon Prime free trial:
• Go to Amazon Prime
• Select Start my free trial
• Follow the on-screen instructions if prompted
• Start saving!
How long does Prime Day last?
This year the Amazon Prime Day sale will last for 4 days. While that's two full days longer than normal, it's still worth planning in advance. So decide what baby items you need, add them to your Wishlist and then jump online when Prime Day arrives. It's a great time to save, especially if you're expecting a new arrival or are looking to stock on those baby essentials.
How often is Prime Day?
Prime Day is twice a year, with one sale in July and one in October. Amazon also do a Spring Sale event in March which is open to non-Prime members. Then of course you have Black Friday to look forward to in November.
Do Prime Day deals change?
Yes, Prime Day deals can change throughout the event, and products can sometimes go out of stock as well, so if you see a price you're happy with, it's worth going for it. Or if you want to risk it and hold out for a better deal, you can do so.
Adejumoke Ilori is a Commercial and Content Writer for Mother&Baby. She is a mommy of one and enjoys writing about baby world, mothership, true life stories (especially single parenthood), and celebrity gossip. And, with a degree in Creative Writing, she has also worked with media platforms like, OK! Magazine, New, She Rose Revolution and Fab Magazine.