The best Black Friday 2024 toddler deals

Black Friday toddler deals

by Maria Martin |
Updated on

Every year, Black Friday gives us the chance to get some good deals on baby essentials, which can be a huge help, especially considering how much some baby and toddler products cost.

So whether you're looking for winter discounts on clothing, or to grab savings on toys on your child's Christmas list, we've found the best Black Friday toddler deals ready to add to your list.

What is the Black Friday sale 2024?

This huge event originated in America, with tech and electronic goods such as smart TVs going on sale right after Thanksgiving to entice customers to begin their Christmas shopping.

Now that it’s moved over to the UK, you’ll find massive discounts on everything, not just tech, and is the biggest event of the year for retailers. Last chance deals continue after Black Friday, from November 29th 2024 and is another chance to snag some good Black Friday toddler deals before Christmas.

How long do the Black Friday deals run for?

Black Friday deals often run for the weekend, starting Friday 29th November and ending on the Monday with Last Chance Black Friday deals. However, some stores run discounts in the week up to the Black Friday weekend, and then add bigger discounts and deals for the weekend, so you'll have plenty of opportunities to grab some good Black Friday toddler deals.

The best Black Friday toddler deals

Last Black Friday there were some great retailer deals including:

• Amazon: Up to 50% off selected items
• H&M: Discounts for members
• Baby Mori: Up to 60% off
• Ickle Bubba: Up to 20% discounts on selected items
• The White Company: There's 20% off everything use code WHITE20
John Lewis: Up to 25% off baby and kids clothes, toys and more
• Boden: 30% off selected items, plus 20% off with U9P4 code!
• Boots: Over 1000 items of top savings on toddler deals!

Some of our favourite toddler deals in Black Friday 2023 were:


Baby Paws Dalmatian
Price: £20 (as £24.99)

The Baby Paws Dalmatian will go everywhere with your tot - and if you give it a dummy the puppy will go to sleep! It makes the cutest sounds, and your can use the puppies blanket as a carrier too.


Owlet Smart Sock 3 Plus-Mint
Price: £237.30 (was £339)

Suitable from birth up to approximately five-years, the Owlet Smart Sock 3 Plus-Mint doesn't just give reassurance for newborns, but for toddlers too. It tracks heart rate, oxygen levels, sleep and also gentle movements. All the data is then live-streamed to an app on your phone!


Bluey Friends Plush - Bingo Soft Toy
Price: $8 (was £10)

This cuddly Bluey Friends Plush - Bingo Soft Toy will truly become your little ones best friend. It's the perfect size for taking everywhere!


Cookeez Makery Oven Playset - Baked Treatz
Price: £32.99 (was £37.99)

The Cookeez Makery Oven Playset - Baked Treatz lets toddlers and children bake their own best friend. How cool is that? It makes a warm, deliciously scented plush friend. Everything you need to make the friend comes in the box!

Black Friday toddler deals educational toy

On Sale

Easy to use and great in supporting language development, these 112 flashcards can be used with the little, lightweight machine to help teach children how to pronounce up to 224 words.

Suitable for ages:3+ years
Dimensions:8.9 x 6.1cm
Flashcards:112 double sided
Batteries:Yes (rechargeable)
  • 112 double sided flashcards
  • 12 x different themes

Black Friday toddler deals coat

On Sale

It's getting rather chilly out there so you'll want to make sure you little one is wrapped up cosy and warm in a good quality coat. Thanks to this fleece-lined parka with faux fur hood from John Lewis, you won't need to worry about your child playing outside or on their journey to nursery. We particularly love how many pockets are on this coat and that it's designed with a convenient inner stretch cuff and rip stop cuff adjusters for the ideal fit for your growing child.

Material:Recycled polyester
  • Detachable hood
  • Reflective stripes for safety
  • Wind and water repellent

Black Friday toddler deals bath toy

On offer

This cute bath time turtle not only plays fun music and sounds, it also doubles up as a bubble machine too. It encourages your little one to sing-along with the songs and melodies. The 2 strong suction cups mean that the turtle can easily be attached to the side of the bath or bathroom tiles.

Dimensions:11.5 x 22 x 5.5cm
Material:FSC wood
Suitable for:18 months+
  • 6 x arches

Black Friday toddler deals balance bike

On Sale

Black Friday toddler deals Strider 12 Sport Balance Bike
Price: $129.99
Alternative retailers
Target$129.99View offer
Walmart$130.00View offer
Lowe's$139.99View offer

The Strider 12 Sort Balance Bike helps to teach children how to balance. It has a performance footrest that allows them to balance in the correct position too. It's lightweight with puncture resistant wheels, meaning you don't have to worry about the surface they're riding on.

Dimensions:70 x 16 x 31cm
Suitable for ages:18 months+
Number of speeds:12
  • Lightweight
  • Easy to assemble
  • Padded seat
  • Grip handles

Black Friday toddler deals DUPLO

On Sale

Black Friday toddler deals LEGO DUPLO Classic Brick Box
Price: £29.99 (was £44.99)

With a storage box included for keeping all the blocks in one place, the LEGO DUPLO Classic Brick Box is a great way to encourage children to use their imaginations to play and be creative. It can also help to build number skills. It comes with two figures, a dog and car too.

Suitable for ages:18 months+
Quantity:85 bricks
  • 85 x blocks
  • 2 x DUPLO figures
  • 1 x DUPLO dog
  • 1 x car
  • Storage box with lid

Black Friday toddler deals puddle suit

On Sale

Black Friday toddler deals Dino Recycled Waterproof Rain Suit
Price: £38.70 (was £64.50)

This lovely Dino Recycled Waterproof Rain Suit is not only adorable, but it will help to keep your toddler warm and dry throughout the colder months. It has reflective dino's on the arms as well, for visibility at night and is a popper fastening.

Available in sizes:6-12 months, 12-18 months, 18-24 months and 2-3 years
Material:Organic cotton jersey lining
  • Reflective dino-strips on sleeve
  • Removable foot stirrups
  • Popper fastenings

Black Friday toddler deals

On Sale

With six hungry character cards, your toddler can explore colours, counting, flavours and numbers whilst playing creatively. Your little one can follow the animals' instructions and test sequencing, memory and matching skills to build their orders. They can press the bell when the order is ready and pay at the magic till.

Suitable for ages:2 to 5 years
Material:21.7 x 63.2 x 51.6cm
Batteries required:Yes
  • 6 x characters
  • Ice cream cart
  • Ice cream scoop

Best Toniebox deal


The Tonies Toniebox is a musical storybox that use Tonies figures to bring to life stories from our favourite characters. Little ones are able to pick up the Toniebox and tilt left or right to move to a new story, chapter or song. They can also press the Toniebox ears to toggle up and down the volume.

Run time:7 hours
Materials:Sewn from sustainable fabrics
Battery:Rechargeable NiMH batter
Colour options:Blue, Grey, Pink, Purple and Red
Age range:Suitable from 3 years+
Additional info:Requires WIFI for set up
Dimensions:120mm x 120mm x 120mm

Best Bluey Ploydoh deals

On sale

Playdoh Bluey Make N Mash Costumes
Price: £8.99 (was £14.99)

Two things that children love! This Playdoh Bluey Make N Mash Costumes is great for keeping children entertained as they dress their favourite two characters, Bluey and Bingo.

One review said: "My 6 year old granddaughter when asked what she liked best she said everything and I believe that she means it. She has spent hours and hours playing with this. Her imagination was definitely stimulated"

Best tablet deals


With a kid-proof case and two-year worry-free guarantee, the new Fire HD 8 has up to 13 hours battery life once fully charged. It also comes with Amazon kids content so your little one will be entertained straight away.

Review: "If you're looking for a great little tablet for your child which has great content included and offers a 2 year replacement then you can't go wrong with this which arrives with a colourful case which keeps the tablet protected from drops (something that will be inevitable with kids)
The screen is very good, just as good as our daughters android tablet, has good storage capacity which can be extended and as for battery life it has lasted for ages whilst being used for games, education and watching kids YouTube with very good sound quality."

Dimensions222 x 180 x 27 mm
Screen size8"
Battery life13 hours
  • Great battery life
  • Amazon kids content
  • Kid proof case

Toddler deals Tommee Tippee night portable light
Price: £20 (was £34.99)

This is a great addition to any nursery as a reassuring and useful nightlight for late night feeds and nappy changes, however, for toddlers it makes the perfect night time companion for lighting the way to the bathroom, or for using as a reading light. Plus, the Portable Egg light recharges on its Penguin base throughout the day and will last up to 10 hours.


Toddler deals kidizom camera
Price: $119.33

This is an ideal camera for any little budding photographers. It is a perfect first camera, so they can start creating memories by themselves or with friends. With a 5 megapixel lens it takes great quality photos and your little one can edit them or apply funny effects.


If your little one wants to join you with your morning coffee, this cute playset is the the answer! Not only will it encourage creative play but it will help develop fine motor skilss and hand eye coordination, as well as supporting the development of their communication and social skills. Even better it is made from FSC®-certified wood.


Toddler deals EDX Education
Price: $21.50
Alternative retailers
Wayfair$24.22View offer
Walmart$25.91View offer
Newegg$70.79View offer

 Kids love pebbles and rocks this brilliant collection of smooth, transparent and odd-shaped stacking pebbles will fascinate them. They can learn to sort, stack, make patterns, identify colours and create pictures. It also includes an activity guide for learning ideas and a handy storage jar.


This toy will provide endless fun, plus help your little one develop their throwing skills. This clever little orb ball has various throwing angles and speeds and even a boomerang effect. Plus, it has colourful LED lights making it fun to play in the dark too!


This great 4 in 1 climbing set will keep your little one entertained for hours. It offers 5 different play modes, your little one can climb the arch, or rock it, climb the ramp then slide or climb on the triangle ladder. This set will support physical development, hand-eye coordination and imagination. Plus it folds away for easy storage.


A fun and engaging toy for toddlers, it will support cognitive development, problem solving skills, hand-eye coordination and logical thinking. With 18 activities your little one will not get bored. It includes counting beads, colourful braided ribbon, a cute spider, counting hands, cloth buttons, pants, hats, shoe laces, zipper, clock, buckles, gears, a dinosaur, and an animal-shape alphabet.


Kids love making noise and this musical set is packed full of musical instruments for them to try! With 24 pieces including ocean wave bead drums, crocodile castanets, animal whistles, xylophone, flute, a bird whistle, egg shakers, maracas, flute, triangle and more, they will be entertained for hours. It contains everything your little musician needs and even better it can be stored in the convenient backpack that comes with the set.


Toddler toys Yoto
Price: £84.96 (was £99.95)

If your little one loves stories, they will love a Yoto Player. It is a screen-free audio device that is simple enough for little ones to use. It features an integrated battery, stereo sound, Bluetooth connectivity and three different play modes. Your little one can listen to the Yoto Daily podcast, Yoto radio, or there are so many story cards you can buy to listen to including authors such as
Julia Donaldson, Roald Dahl and Judith Kerr.

Maria Martin is Digital Group Editor for and She is a mum-of-two with a passion for helping women from all walks of life – from supporting breastfeeding mothers with expert advice to encouraging conversations about mental health. In her professional role, she has over 10 years' experience in the digital world, including editing articles, focussing on SEO, social media engagement, picture researching and video editing.

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