The biggest Amazon Black Friday 2023 sale deals for you

Amazon Black Friday deals

by Lorna White |
Updated on

We all know how expensive it can be to have a baby, so we need all the discounts and sales we can... Luckily, Black Friday is your saviour and will save you LOADS of money this year with the best baby deals, toddler deals and more.

The best Black Friday Amazon deals 2023

Black Friday has officially started! There are so many deals and discounts from Amazon, including some of the best toddlers deals 2023, home appliances, beauty and more, so be sure to bookmark this page and keep checking back.

Save 15% on the Shark Cordless Vacuum cleaner - NOW £169

Baby Jogger City Tour 2 has 32% off - NOW 193a

The social media popular YOLEO Artificial Olive Tree currently has 15% off - NOW £56.94

Get 34% on the Mamas & Papas Juice High Chair - NOW ONLY £74

Save 55% on the Echo 4th Generation - NOW £49.99

There is 43% off the Tommee Tippee Ultra UV Steriliser right now - £84.98

Get 20% off 4 Pack Apple AirTag - NOW £95

Save 28% on the Maxi-Cosi Cassia Electric Swing - NOW £144.95

Amazon Black Friday deals on baby and toddler essentials


Giving reassurance and peace of mind while little ones sleep, the Owlet Monitor Duo 2 has some incredible savings!

More a toy for babies, the Fisher-Price Color Climbers Jumperoo is an activity seat, bouncer and jumperoo all in one. There are many ways to play, with stimulating toys for children to engage with too.

One review said: "My baby absolutely loves this bouncer, it keeps him occupied for ages. It is easy to assemble and really good value for money."


  • Lights, music and sounds
  • Encourages development


  • Takes up space

Black Friday toy deals tablet


With a kid-proof case and two-year worry-free guarantee, the new Fire HD 8 has up to 13 hours battery life once fully charged. It also comes with Amazon kids content so your little one will be entertained straight away.

Review: "If you're looking for a great little tablet for your child which has great content included and offers a 2 year replacement then you can't go wrong with this which arrives with a colourful case which keeps the tablet protected from drops (something that will be inevitable with kids)
The screen is very good, just as good as our daughters android tablet, has good storage capacity which can be extended and as for battery life it has lasted for ages whilst being used for games, education and watching kids YouTube with very good sound quality."


  • Includes one year of Amazon Kids content
  • Kid proof case


  • Slow performance
Dimensions222 x 180 x 27 mm
Screen size8"
Battery life13 hours
  • Great battery life
  • Amazon kids content
  • Kid proof case

Nappy caddy

Rrp: $29.99

Price: $19.99
Alternative retailers
Walmart$36.93View offer

This nappy caddy is ideal for keeping your baby's nappies, wipes, and other necessities in perfect order, giving you instant access to all your baby stuff when you are in a hurry. The longer handles makes it easy to move the baby caddy around the house, and with removable dividers so you can use basket for any number of things. Made of cotton rope, the caddy is durable, sturdy but soft to touch. This woven Diaper Caddy will look fashionable on your changing table and perfect for nursery. The woven craft also works great for boys and girls.

One reviewer said: "Lovely nappy caddy, great size - and sturdy. Filled it with nappies etc, holds quite a bit. My niece loves it. Would recommend."


  • Neutral design
  • Adjustable compartment


  • Some reviewers found the bag too small
Material: <meta charset="utf-8">Cotton
Dimensions:22D x 36W x 17H cm
Capacity: 877 Cubic Inches
Shape: Oval
Weight: ‎454 g
  • Arrives folded
  • To remove wrinkles, steam the basket
  • Durable material
  • Removable divider
  • Long handles
  • BPA free

Amazon Black Friday deals on car seats and prams

This almond must-have procut is one that will stay with you forever. Not only will it have your trust, but baby will really love it too. Known for the brand's signature attention to detail and quality, this style icon will offer parents the best start in life for their babies, as it is easy to install and will grow with your baby straight through to toddlerhood.

One reviewer said: "I spent a long time looking for the next stage car seat that would last until no longer needed. The silver cross looked the most luxurious and was on sale at the time. My little boy is comfy in it and often falls asleep so having a recline option is handy."


  • The multi-stage Balance I-Size meets the very latest R129/03 safety regulation, giving parents ultimate peace of mind on every journey. 
  • High-back booster, once your little one reaches 21kg.


  • Suitable for 15 months to approx. 12 years of age.
<strong>Product Dimensions</strong>‎40 x 46 x 57 cm; 14.4 Kilograms
<strong>Maximum Weight Recommendation</strong>‎36 Kilograms
<strong>Minimum Height Recommendation</strong>‎36 Kilograms
<strong>Material Type</strong>‎Bamboo,Fabric,Plastic
<strong>Batteries required</strong>No
<strong>Item Weight</strong>‎14.4 kg

As a parent, you'll always be able to turn to Graco's Turn2Me 360° rotating car seat. With the ability to swivel in all directions, this firecracker is here to make your life easy. Whether you are buying this for your newborn, toddler or maybe a gift, this beautiful design, will help give your little one the most amazing memories, as they safely take a ride cosy and comfortably.

One reviewer said: "I purchased this car seat for my niece to keep in my car. I was looking for an affordable option as I was not going to use it constantly. This did not disappoint. It was quite fiddly to install but once it's in, it is so simple to use. The rotating base is so great and makes it much more easier to get them in and out of the car. The harness is super simple to adjust, as the child grows and the car seat goes up to 4 years which is great. Also the quality is great and my daughter seems very comfortable. I would definitely recommend as a safe and affordable option for parents and grandparents."


  • The one-click IsoFix means it installs easily and instantly. 
  • Built-in side ventilation to help keep baby cosy through changing seasons


  • Not much left in stock.
<strong>Dimension</strong>37 x 54.8 x 60.7 cm; 12.96 Kilograms
<strong>Weight </strong>‎18 Kilograms
<strong>Batteries required</strong>No
<strong>Minimum Height Recommendation</strong>40 Centimeter Kilograms
<strong>Maximum Weight Recommendation</strong>18 Kilograms 


Looking for a superhero car seat? The All in All rotate from Cosatto is here. With fantastic fitting options and safe to use throughout all stages, up to 36kg (approx. 12 years old), the All in All Rotate will have you in awe. It also comes with a side impact protection, a brilliant rotate feature for easy access, an extended rear facing, and can be moved to side-facing for simple access from a car door, by simply pushing the button.

One reviewer said: "I have two of these in two vehicles. The seat works as expected, it’s comfortable for my son and the rotation is great! That said, the straps are easily twisted in the buckles which is easily done and not so easily undone."


  • Suitable from birth to 36kg (approx. 12 years).
  • Extended rear-facing for children from birth to approx 4 years old.


  • Doesn't recline as far back.
<strong>Product Dimensions</strong>‎60 x 44 x 61 cm; 10.9 Kilograms
<strong>Maximum Weight Recommendation</strong>‎36 Kilograms
<strong>Material Type</strong>‎Polyester,Plastic
<strong>Material composition</strong>‎Polyester, Steel, Plastic
<strong>Number of reclining positions</strong>5
<strong>Rear-facing maximum child weight</strong>18 Kilograms

Amazon Black Friday deals on appliances


The Ninja Foodi Dual Zone Air Fryer has some big savings right now! Ninja air fryers are hugely popular, and this dual one makes cooking times so much more efficient.

Shop more air fryers here

on sale

Looking to upgrade your home security? The Ring Video Doorbell allows you to interact and talk with people at your door. It's battery powered and WiFi operated too.


With a larger capacity, this air fryer is ideal for families, maximising the crispiness of your food in a healthier way.
It preps your food faster while saving up to 70% energy. Simply choose from 8 automatic programs or set your own temperature (80-200°C). It's also easy-to-clean in the dishwasher!

One reviewer said: "I love this air fryer and find it easy to understand despite being digital.It is just the right size for 1 or 2 people and a good side to cook a cake. The item is surprisingly lightweight and easy to clean too. When I had a slight problem Avalia were very responsive and fixed the issue for me ...good customer service is quite rare these days so I am very impressed."


  • Includes grilling plate
  • Designed for six portions


  • Some reviewers found this noisy
Dimensions:H: 32 x W:27 x D: 36 cm
Capacity: 4.2L
Colour: Black
Cleans: in the dishwasher
  • Both an air fryer and grill
  • Easy controls
  • Large capacity

on sale

Equipped with a 1.8 litre water tank, the Dehumidifiers for Home will automatically turn off when the tank is full and remind you to change the water. The high speed mode can also quickly remove excess water from in the air.

One review said: "This portable dehumidifier comes boxed with simple to follow clear instructions. The dehumidifier Is a nice small size and is mains operated. It has several different lighting functions so you could have a disco while clearing your condensation! I’ve been putting this on in the morning for a couple of hours when I wake up as my windows are always soaking wet and it does help."


  • Helps remove excess moisture
  • Auto-off function


  • Some mentioned it might not be good for a large room

Amazon Black Friday deals on toys and games

on sale

Furby toy

Rrp: $69.99

Price: $49.92
Alternative retailers
Target$49.99View offer
Walmart$49.99View offer
Kohl's$59.99View offer
Macy's$59.99View offer

This cute interactive toy might well become one of the family. It moves, talks, sings, lights up, and even responds to speech, with over six-hundred responses. The sweet little Furby can even dance and comes with shareable accessories.

Review: "Very entertaining toy. Looks lovely and is really funny. Does not follow the commands though, just performs randomly. Easy to put to sleep or pause. Despite not following commands I would recommend."


  • Interactive and entertaining
  • Can interact with other Furby friends


  • Annoying voice
Batteries4 x AA
Dimensions12.7 x 22.86 x 22.86 cm
Age6 years plus
  • Interactive and entertaining
  • Has six-hundred responses


Monopoly Junior Game

Rrp: $22.99

Price: $19.98

Monopoly Junior is a great way to introduce kids to Monopoly, it has fun characters and kid-friendly locations on the board, such as a cinema, zoo and video game arcade. It is not only entertaining but gives children the chance to count their cash and they won't get bored because it is a quick, simplified version of the original.

Review: "Just watching their little faces roll the dice for the first time, knowing it would all end in tears was enough to keep me entertained. It’s much faster to play than the adult version, just as fun, and everyone fell out at the end as expected. Result! Just like the adult version! On a serious note, it’s a great introduction into the more advanced version. My 5 and 7 year old played it with ease once they got the rules which were easy."


  • Quick and simplified version
  • A great introduction to Monopoly


  • Too simplified for older children
Age5-8 years
Dimensions‎4.13 x 26.67 x 26.67 cm
  • A simplified version for all the family

on sale

Barbie Dreamhouse

Rrp: $199.99

Price: $179.00
Alternative retailers
Walmart$179.00View offer
Target$179.99View offer
Macy's$199.99View offer
Overstock$247.04View offer

The Barbie DreamHouse Doll Playset, Slide and Accessories is really every childs dream house. It's three stories tall, With integrated lights and sounds too.

One review said: "I’ve brought this for my Barbie mad granddaughter for her birthday at the end of November, she is going to absolutely love it, she will get hours of fun out of it."


  • Lots of accessories
  • Huge savings


  • Takes up a lot of space

on sale

Miraculous Ladybug Magic Heroez Reveal Colour Change Doll
Price: $31.68

With just a little water, this Miraculous Ladybug Magic Heroez Reveal Colour Change Doll lets Marinette transform into one of her hero costumes. It reveals her matching accessories. Each doll's look remains a mystery until revealed!


  • Surprise outfit
  • Fun to uncover


  • You might end up with the same if you buy multiple

on sale

You can save 20% on the Toniebox Disney Frozen Bundle, that comes with the Elsa, Olaf and Anna figure. The Tonies is available in pink, but there are other Tonies bundles with other colours too.

Amazon Black Friday deals on hair and beauty


Sally Hansen Miracle Gel Nail Polish, Nude Shades, Frill Seeker, 14.7 ml

Rrp: $5.65

Price: $5.00

Alternative retailers
Target$7.49View offer
Ulta$9.09View offer
JCPenney$11.69View offer

A classic nude nail shade is essential in any toiletry bag, and this one from Sally Hansen is ideal if you want presentable nails without having to go to the salon. This gel polish is long-lasting and available in a huge range of colours.

One reviewer said: "I have been super impressed with this gel system. Love the fact I can do it myself at home and not spend a fortune on getting my nails done. Honest review though, no way would this last 14 days. I am not a manual worker, in fact I sit in front of a computer all day. They lasted 6 days and then I buffed them added another coat of colour and another coat of top coat and they have lasted a further 3 days but it's now time to redo them properly.

"Having said all of that, they have lasted well longer than ordinary polish and the colour I got is just gorgeous, perfect for Christmas nails. I also painted my toe nails and to be fair they haven't needed touching up at all and are still going strong. Will be buying more colours."


  • Lasts longer than other polish
  • Available in a range of shades


  • Don't last 14 days as promised
Dimensions:‎8.5 x 3 x 3
Volume: 14.7 ml
Colours: 11
Special feature:Chip Resistant
Finish type: Glossy
  • Chip Resistant
  • Can last up to 14 days


Suitable for any hair type, this form of hair styling requires no heat preventing heat from damaging your hair and scalp. It does not pull the hair and is easy to apply and remove, and you can use it during sleep, when working from home, and it doesn't get in the way. It's a great gift and it comes in a beautiful box.

One reviewer said: "I don’t know why I have waited so long to try one of these. It’s great, I have long tape in hair extensions and using heat shortens the life of them. I spray a conditioning spray on my hair wrap them up in the morning for 30 mins while I get ready and I have bouncy curls that last all day. I haven’t slept in them yet as I sleep on my side but as it works so well I don’t think I need to."


  • Prevents your hair from heat damage
  • Can be worn while you get on with your day


  • More suited to shorter hair
Material: <meta charset="utf-8">Cotton
Colours: 8
Set:4 pieces
  • Washable
  • Satin with anti-wrinkle effect
  • Durable

When does Black Friday start?

Black Friday officially starts on November 24th, but Amazon have started a countdown sale in the run up to the sale weekend.

Why not join thousands of mums and start your very own Amazon Baby Wish List? They're absolutely free to create and perfect to send to your family, friends, and colleagues to make sure you're getting the baby products you really need...

Lorna White is a Senior Digital Writer and has written for Mother&Baby since 2020. She has a keen interest in a range of topics, from potty training and nutrition to baby names and maternity fashion.

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