Why the Medela Magic InBra is a game‑changer for busy mums

from John Lewis
RRP  £369.00
Medela Magic inBra

by Emily Gilbert |
Updated on

Say hello to the Magic InBra, Medela’s most advanced wearable hands-free breast pump to date -designed to support modern motherhood with science-led innovation and everyday ease. Compact, ultra-comfortable, and discreetly wearable, the Magic InBra allows mums to express milk anytime, anywhere, without sacrificing performance or comfort.

Expert rating:
4.5
Magic InbraMedela

Pros

  • Wearable, discreet, lightweight and compact
  • Creates a warm milk circulation around the nipple
  • Automatically adjusts vacuum levels based on milk flow
  • Streamlined design to fit comfortably over breasts and in different bras
  • Hard-wearing pump parts - easy to clean and maintain over time
  • Speedy charging - product includes two USB chargers for each breast pump
  • Spout on breast collection shells allow for easy pour into bottles or breast milk storage bags
  • Very low noise levels whilst in operation

Cons

  • Only available at John Lewis
  • No carry case - would have expected one to be included with the price
  • Only two sizes of breast pump flange included 
  • Design:
    5.0
  • Comfort:
    5.0
  • Value for money:
    4.0
  • Performance:
    4.0
Electric or Manual:Electric
Batteries included:Yes
Assembly required?:No
Dishwasher safe?:Yes - some parts
  • Ultra-slim, lightweight design
  • Hospital-grade performance
  • FluidFeel Technology
  • 105° wide-angle breast shields, based on 3D breast scans

More about the Medela Magic InBra

Whether at work, on the go, or at home, the hands-free pump combines hospital-grade efficiency with intuitive features that adapt to your body, making it easier than ever to nourish your baby and reclaim your time.

This next-generation wearable breast pump promises to combine hospital-grade power with unmatched comfort and sleek portability.

Designed with real mums in mind and built on over 60 years of lactation science, the Magic InBra aims to transform pumping from a chore into a seamlessly integrated part of daily life.

Medela Magic
©Medela

What we like about the Medela Magic InBra

FluidFeel technology
Ground-breaking research has led to this warm milk circulation system, which helps mimic the natural breastfeeding environment, enhancing milk flow and overall expression.

Smart sensor technology
The pump adapts automatically to milk flow patterns, ensuring effective suction while minimising leaks and discomfort.

Anatomical, ultra-slim design
Based on 3D scans and ultrasound studies of lactating breasts, the 105° wide-angle breast shields offer improved output and enhanced comfort, perfect for mums on the go.

Medela Magic
©Medela

Hospital-level performance

Despite its compact size, the Magic InBra delivers the same trusted pumping pattern as Medela’s Symphony® (the brand’s hospital-grade model).

Thomas Golücke, CEO of Medela, says, "Magic InBra is the culmination of our more than sixty years of advancing lactation science. Building on our legacy of innovation—from our clinically validated 2-Phase Expression technology to our breakthrough 105° breast shields—we've now introduced FluidFeel Technology, once again reimagining the pumping experience."

"This milestone underscores our scientific commitment to advance breastfeeding and pumping, combining our deep understanding of infant feeding behaviours, lactation physiology, and mothers' needs. We refused to compromise on any aspect—performance, comfort, or ease of use—because we believe that's what mothers deserve.”

Scroll down to find out how mum-of-two Grace got on when putting the Medela Magic InBra pump to the test.

Testing the Medela Magic InBra™

Medela Magic InBra being held up by a mum tester
©Mother&Baby

As a 33-year-old busy mum with a newborn baby girl and an energetic 3-year-old boy, having my second child quickly presented new challenges in feeding! With my first baby, I struggled with breastfeeding to satisfy my hungry son and quickly moved to combi-feeding and pumping as an option to make sure my baby still had the benefits of breast milk while taking a bottle.

My experience with using a pump with my son involved graduating from a silicone manual breast-pump to an electric breast-pump that had lots of plastic tubes which made assembly of the pump quite tiresome and electric motors that almost mimicked a 'moo-ing' noise that made the pumping experience less than desirable as I'd wait patiently for the liquid gold to collect into plastic bottles. My enthusiasm for pumping quickly waned, and we switched to formula feeding and retired the breast pump.

Medela Magic InBra
©Mother&Baby

With the birth of my daughter, I wanted to give breastfeeding and pumping a second chance. After exclusively breastfeeding for the first few weeks, I jumped at the opportunity to test out the Medela Magic InBra pumps to complement my breastfeeding experience. I had not used any Medela products before, but I had known other mothers who used their products and had seen the hospital-standard Medela pumps used by midwives while I was on the maternity ward.

Like many mothers, I am sometimes anxious about how much milk my baby gets when breastfeeding and I see pumping as a great way to help babies get used to bottle-feeding and enable the freedom for me to give my baby milk if we are struggling to breastfeed, if we are out and about, or if I am away from my baby.

Upon unboxing the product, I was impressed by the beautifully designed white boxes that fold out and house the pumps in separate compartments, which offered the same excitement as opening an expensive tech product. In the middle of the box sat the Magic InBra pumps. After lifting the pumps out of the box, I was pleasantly surprised at how lightweight they were and felt relieved that there were no wires in sight! The pumps are ergonomically designed to fit the natural curves of breast anatomy and fit into most bras, which I found to be true as I have tested the pumps in both maternity and non-maternity bras.

components of the Medela Magic InBra and it being worn by a mum
©Mother&Baby

The product box also contained a set of comprehensive instructions, a quick-start guide, two USB charging cables, a set of breast flange inserts and four silicone breast pump components, including seals and valves. It's not always an easy task learning how to set up a new breast pump, but the clear instructions helped me to get the prep work underway.

Before use, the pumps had to be charged for an hour, and the pump components, including the breast milk collection cups and silicone parts, needed to be washed, dried and sterilised. Whilst waiting for the pumps to charge, you can scan a QR code on the instructions to watch a handy video series on the Medela website to help assist in learning how to assemble the pumps. The only element that I felt was missing from the product was a carry case. For the price of the product, I would have expected this to be included to facilitate housing the pumps on the go, as other brands such as Nuliie wearable breast pumps offer carry cases for their products at a much cheaper price point.

buttons on the Medela Magic InBra
©Mother&Baby

Similar to other pumps such as the Elvie pump or Momcozy wearable pumps, the Medela Magic InBra pumps connect via Bluetooth to the Medela Pump Control app, which needs to be downloaded onto your phone and connected before use. The pumps have an 'On/Off' button, a play/pause button, a Left or Right button to indicate which side you are pumping from, a battery symbol which goes from green to amber then red to signal when it's time to charge and a Plus (+) and Minus (-) buttons to control the expressing speed.

The assembly of the pump parts took no longer than 2 minutes, and with practice, it became like second nature to assemble and disassemble the pumps. The breast collection cups offer an easy-pour spout and measurement guide so you can see how much milk has been collected, along with a 'MAX' fluid line. The Magic InBra can store a maximum of 5oz or 150ml of breast milk per pump, so if you have a milk oversupply, you can quickly reach 150ml of milk, so if you wanted to pump more than 150ml per breast, it's worth bearing in mind that you would need to end the pumping session and start a new one to avoid milk overflow.

our mum tester and her baby, and the components of the Medela Magic InBra
©Mother&Baby

When switching the 'On/Off' button on, the Magic InBra lights up so you can guide the nipple into central alignment with the pump. The lights are extremely useful, especially for pumping at night. Once you have set which side you are pumping from, you can either start the pumps via the app or by pressing the 'Play/Pause' button if using manually. When I first started using the pumps, I was relieved that the pumps are very quiet in operation (38db is the noise volume - no more 'moo-ing' sounds as per my previous breast pump!) so you can pump in confidence without waking up your baby or if you wanted to pump discreetly whilst out-and-about. I had tested the pumps at other people's houses, at restaurants/cafes and even at the zoo, and many people commented that they couldn't hear anything from the pumps whilst in operation.

If the nipple is misaligned in the pump tunnel or if any of the pump parts are not correctly assembled, the pumps auto-stop and come up with a warning in the app, so whilst this was a bit of a common occurrence for me in the first few days, this quickly stopped as I became familiar with the pumps.

The pumps automatically go into 'Stimulation' mode to help generate milk flow, which is very gentle. When the milk flow is detected, the pumps switch to 'Expression' mode. This is where the 'FluidFeel' technology really comes into play as the pumps allow for warm milk circulation around the nipple, which helps to stimulate milk production. The pumps also offer warnings in the app if your position suddenly changes or if you are nearing the pump's milk capacity to help stop any milk leakages. Whilst in operation, I found the pumps were very comfortable with no 'ouch' moments as expression levels can be adjusted to suit you.

Medela Magic InBra
©Mother&Baby

With my milk flow, I found I could pump every 3 hours after feeding and easily generate 150ml per breast pump within a 5 minute duration, making it super speedy in comparison to other breast pumps I had used before where I would sometimes have to wait closer to 10 minutes to achieve the same milk volume. So if you need to pump in a flash, this is the product you need when time is not on your side.

When the pumps are full, you can gently unlatch from the pumps, and when positioned on a table, the pumps auto-vacuum the remaining milk in the pumps' wells to ensure there is little wastage, and the pumps auto-switch off to preserve battery life. Whilst this is a nice feature, I did find there was sometimes the odd drop of milk still contained within the wells even after finishing a pump session, which could be improved.

The battery life of the product was also very good - a full charge would last at least a day with consistent use and the charging of the product was very quick.

The pump parts are easy to dismantle to wash and sterilise after each use. The Pump Control app was also very easy to use, as it also contained a session save feature, so I can see how much milk I generated after each pumping session and when I last pumped, enabling me to effectively time manage how I want to pump during the day to fit alongside breastfeeding.

Medela Magic InBra being worn
©Mother&Baby

Final verdict

After testing the pumps every day for nearly 3 weeks, I have been very happy with the Magic InBra for gentle breast pumping on-the-go. The pumps do overall live up to their expectation and promises by Medela. Whilst the retail price point is £369.00 for both pumps (available exclusively at John Lewis) making it one of the more expensive products on the market, if you are planning to use the pumps each day, the cost vs. value is worth it, but if you are an infrequent pump-user or on a tight budget, this may not be the most suitable option as it is a considerable investment to make.

The pumps have enabled me to feel more confident in my expressing journey as whilst it's my personal choice to combi-feed, it does allow me the ease and freedom to feed my baby breast milk via a bottle so other family members can help out, if I want to pump at night to save time in feeding or if I wish to express milk after breastfeeding to use at a later date.

Medela Magic InBra being worn
©Mother&Baby

For those who are not confident in the art of pumping, Medela really guides and empowers you to feel at ease with their product. You can really tell that Medela put the mothers' experience at the heart of their product innovation, as I did not experience any moments where it was uncomfortable to use the pumps or my breasts were engorged whilst using the pumps. Pumping has now become a staple in my routine, and I would highly recommend the product to other mothers if they want to incorporate pumping into their everyday routine and need a product that is kind to mothers.

Emily Gilbertis the Features & Reviews Editor for Mother&Baby and has written for the website and previously the magazine since 2015. First-time mum to Theodore, Emily writes about everything from the top baby products to pregnancy, fertility and maternal mental health. Specialising in product reviews, Emily is the first to know about all the exciting new releases in the parenting industry.

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