Meet the Magic InBra: Medela’s new wearable pump with hospital-grade power

Medela Magic

by Emily Gilbert |
Updated on

Say hello to the Magic InBra, Medela’s most advanced wearable hands-free breast pump to date—designed to support modern motherhood with science-led innovation and everyday ease. Compact, ultra-comfortable, and discreetly wearable, the Magic InBra allows mums to express milk anytime, anywhere -without sacrificing performance or comfort.

Pros

  • Wearable and discreet
  • Creates a warm milk circulation around the nipple
  • Automatically adjusts vacuum levels based on milk flow

Cons

  • Only available at John Lewis
Electric or Manual:Electric
Batteries included:Yes
  • Ultra-slim, lightweight design
  • Hospital-grade performance
  • FluidFeel Technology
  • 105° wide-angle breast shields, based on 3D breast scans

More about the Medela Magic InBra

Whether at work, on the go, or at home, the hands-free pump combines hospital-grade efficiency with intuitive features that adapt to your body, making it easier than ever to nourish your baby and reclaim your time.

This next-generation wearable breast pump promises to combine hospital-grade power with unmatched comfort and sleek portability.

Designed with real mums in mind and built on over 60 years of lactation science, the Magic InBra aims to transform pumping from a chore into a seamlessly integrated part of daily life.

Medela Magic
©Medela

What we like about the Medela Magic InBra

FluidFeel technology
Groundbreaking research has led to this warm milk circulation system, which helps mimic the natural breastfeeding environment, enhancing milk flow and overall expression.

Smart sensor technology
The pump adapts automatically to milk flow patterns, ensuring effective suction while minimising leaks and discomfort.

Anatomical, ultra-slim design
Based on 3D scans and ultrasound studies of lactating breasts, the 105° wide-angle breast shields offer improved output and enhanced comfort, perfect for mums on the go.

Medela Magic
©Medela

Hospital-level performance

Despite its compact size, the Magic InBra delivers the same trusted pumping pattern as Medela’s Symphony® (the brand’s hospital-grade model).

Thomas Golücke, CEO of Medela, says, "Magic InBra is the culmination of our more than sixty years of advancing lactation science. Building on our legacy of innovation—from our clinically validated 2-Phase Expression technology to our breakthrough 105° breast shields—we've now introduced FluidFeel Technology, once again reimagining the pumping experience."

"This milestone underscores our scientific commitment to advance breastfeeding and pumping, combining our deep understanding of infant feeding behaviours, lactation physiology, and mothers' needs. We refused to compromise on any aspect—performance, comfort, or ease of use—because we believe that's what mothers deserve.”

The Magic InBra will be available exclusively through John Lewis from May 20, 2025.

Emily Gilbertis the Features & Reviews Editor for Mother&Baby and has written for the website and previously the magazine since 2015. First-time mum to Theodore, Emily writes about everything from the top baby products to pregnancy, fertility and maternal mental health. Specialising in product reviews, Emily is the first to know about all the exciting new releases in the parenting industry.

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