While it might be tempting to stock up on baby essentials and gifts for the kids while they're on offer for Amazon Prime Day sale, can we suggest that you might deserve a treat or two as well? After all, a little self-care goes a long way when you're a mum, but sometimes the pennies don't stretch quite so far, so Amazon Prime Day can be the time to stock up on lotions, potions and beauty must-haves. From pregnancy-safe beauty deals to the best make-up and beauty tech offers to get you glam in a flash, Amazon has got you covered on Prime Days.
That means if you're an Amazon Prime member, you'll get access to some of the best beauty bargains that you can get from some of the biggest brand names. Even if you're not a member, an Amazon Prime membership is just £8.99 a month, and you may be able to sign up for a free 30-day trial and cancel at any time, so it's worth joining to get yourself some deals.
When is the Amazon Prime Big Deal Days sale 2025?
Prime Day is back this summer from July 8 to 11, so it’s the perfect time to grab those baby must-haves or treat yourself while the deals last!
What is Amazon Prime Day?
Amazon Prime Day is a special shopping event that happens once or twice a year, where Amazon offers amazing deals on all kinds of things, from baby products and nursery essentials to beauty items, household goodies and the best parenting deals. It’s like a big online sale made just for Prime members, giving busy mums and dads the perfect chance to save money on the things they need and maybe treat themselves too. Whether you’re looking for beauty buys, nappies, strollers, toys, or a little self-care, Prime Day is a great time to find everything in one place all at discounted prices.
Tips for shopping and what to expect on Amazon Prime Day?
Prime Day is the ultimate online sale event where you can snag some seriously good deals, especially on all those baby essentials and self-care goodies we all love.
Here’s what to expect and some handy tips to make the most of it:
Plan ahead — Make a quick list of what you need, whether it’s nappies, baby wipes, or that fancy face cream you’ve been eyeing. This way, you won’t get distracted by all the shiny deals and forget the important stuff!
Set a budget — It’s easy to get carried away with so many bargains, so decide on a budget beforehand. Your future self and wallet will thank you.
Check early deals — Some deals start before the big day. Keep an eye out and maybe grab the best ones before they sell out.
Use the Wishlist — Add items to your Amazon wishlist ahead of time. When Prime Day arrives, you’ll be able to check if those items are discounted and snap them up quickly.
Prime Membership — Remember these deals are for Prime members only, so if you haven’t signed up yet it might be a good time to try the free trial.
Be quick! — The best deals can sell out fast so don’t hesitate when you see something you love at a good price.
Shopping on Prime Day can be a lifesaver for busy mums, saving you time, money and maybe even scoring a little treat for yourself. Happy shopping!
I'm not a Prime member - how can I get involved?
Signing up to be a Prime member costs £8.99 per month, or £95 for the year if you pay upfront (saving you £16.88). If you've not had a free trial in the last year, you may also be able to take advantage of a 30-day free trial.
Being a Prime member gives you not only access to exclusive deals, but also free delivery, Amazon Music, Prime Video, and loads more benefits, including Try Before You Buy on plenty of fashion items.
These discounts are live right now, giving you the perfect excuse to treat yourself to a little self-care while baby naps. From nourishing skincare to mum-approved makeup must-haves, these limited-time offers are the perfect way to top up your beauty stash without the guilt.
Latest Amazon beauty deals in the Prime Sale at a glance:
• SAVE 67% BaByliss Rose Gold Styler Hair Straighteners Was £90.00, Now £29.99
• Get 30% off: Maybelline Instant Anti Age Eraser Eye Concealer Was £9.99, Now £7
• Get 30% off: ghd Platinum+ Styler Was £239, Now £167.25
• Get 20% off: COSRX Low pH Niacinamide Micellar Cleansing Water Was £18.00, Now £14.48
• Get 24% off: First Aid Beauty Facial Radiance Pads Was £18, Now £13.77
• Get 13% off: Medik8 Daily Radiance Vitamin C 2-in-1 SPF & Face Moisturiser Was £60, Now £56.02
Amazon Prime Day beauty deals 2025:
SAVE 67%
These luxurious hair straighteners will make you look as good as they do on your dressing table, thanks to the ceramic plates that glide through hair for smooth results and three heat settings up to 235C to allow you to set them for your hair type. They heat up fast, and are ready to use in 15 seconds.
2.
Braun Silk-épil 7 SkinSpa Epilator
The Braun Silk-épil 7 SkinSpa offers up to 1 month of smooth skin at any time using the SkinSpa kit for head-to-toe smoothness. This includes a massage pad, exfoliation brush, lady shaver head and trimmer comb. The wide head removes more hair in one stroke, catching short hairs (0.5mm) that waxing can't. The massage roller cap helps reduce pain sensation and it can be used wet or dry so you can gently epilate in the bath or under the shower for less pain and more comfort.
3.
Shark SpeedStyle Ionic Hair Dryer & Styler with RapidGloss Finisher
SAVE 15% AT CHECKOUT
Keep an eye out for a massive discount on this premium fast-drying hair dryer and styler by Shark. It smooths flyaways and features a RapidGloss Finisher. It comes with five styling attachments for all hair types, and won't damage your hair. It also has a storage bag.
Get 15% off when using your baby wishlist
AmazonBurts Bees Body Oil soothes and softens skin and helps with skin elasticity. Infused with Sweet Almond Oil, antioxidant-rich Vitamin E and Lemon Oil to deeply moisturise and revitalise skin, this lightweight body moisturiser leaves your skin soft and supple without greasy residue. 100% natural origin and non-irritating, it's safe and effective for expectant mothers, making it a great pregnancy stretch mark body oil.
SAVE 61% OFF
![L'Oreal Paris Revitalift Filler [+Hyaluronic Acid] Serum](https://images.bauerhosting.com/affiliates/sites/12/2022/10/shopping-16.jpeg?auto=format&w=1440&q=80)
AmazonL'Oreal Paris Revitalift Filler [+Hyaluronic Acid] Serum is an intensive anti-wrinkle serum skin care treatment that hydrates, smooths and re-plumps wrinkles. It has 1.5% Pure Hyaluronic Acid, and features macro and micro hyaluronic acid molecules for multi-layered skin boosting.
For daily use - use before regular day or night care regime for better results. For all skin types, rapid absorption, and non-greasy.
SAVE 66% OFF
The Remington Shine Therapy Hair Straightener has Advanced Ceramic coating infused with Moroccan Argan Oil with Vitamin E for sleek & smooth glide. The digital display has nbine settings from 150 to 230 degrees. Enjoy fast heat-up in just 15 seconds and an auto shut off safety feature after 60 minutes. The floating plates allow for even pressure on your hair.
18% OFF
E45’s Face Foaming Cleanser is an everyday facial cleanser that gently cleanses your skin whilst preserving its natural moisture barrier, leaving your skin thoroughly cleansed without feeling dry.
8.
AVEENO Skin Relief Gift Set
SAVE 20% OFF
Cleanse and moisturise to soothe very dry skin with AVEENO Skin Relief Gift Set. The perfect gift for those with very dry skin in need of a little extra pamper. This gift set contains Aveeno Skin Relief Moisturising Lotion 300ml, Aveeno Skin Relief Body Oil Spray 200ml and Aveeno Skin Relief Moisturising Hand Cream 75ml. Use together to help heal dry skin.
9.
Sanctuary Spa Discovery Gift Set
SAVE 10%: Voucher applies to Subscribe & Save purchase option only
Make the most of a chance to pamper yourself or treat someone for Christmas with this set of Sanctuary Spa Body Wash, Ruby Oud Natural Oils Ultra Rich Shower Oil, Lily and Rose Collection Body Scrub, Signature Collection Body Lotion, Golden Sandalwood Natural Oils Melting Pearls Body Butter, and Wellness Solutions Sleep Mist.
This portable version of Neom's best selling essential oil diffuser is a must for points without a plug. It's ideal for keeping cars, bathrooms and small spaces smelling wonderful, and can be used with Neom's luxurious range of essential oils.
Sophie Knight is a journalist and mum of two, and previously edited motherandbaby.com before moving on to write about family cars for Parkers.co.uk. Sophie went on to become Commercial Content Editor for M&B, Closer, Heat, Empire, Yours, Garden News, and WhatsTheBest.co.uk before deciding to dedicate more of her time to her family and write freelance.