While it might be tempting to stock up on baby essentials and gifts for the kids while they're on offer for Amazon Prime Day sale, can we suggest that you might deserve a treat or two as well? After all, a little self-care goes a long way when you're a mum, but sometimes the pennies don't stretch quite so far, so Amazon Prime Day can be the time to stock up on lotions, potions and beauty must-haves. From pregnancy-safe beauty deals to the best make-up and beauty tech offers to get you glam in a flash, Amazon has got you covered on Prime Days.
That means if you're an Amazon Prime member, you'll get access to some of the best beauty bargains that you can get from some of the biggest brand names. Even if you're not a member, an Amazon Prime membership is just £8.99 a month, and you may be able to sign up for a free 30-day trial and cancel at any time, so it's worth joining to get yourself some deals.
What is Amazon Prime Day?
Amazon Prime Day is a special shopping event that happens once or twice a year, where Amazon offers amazing deals on all kinds of things, from baby products and nursery essentials to beauty items, household goodies and the best parenting deals. It’s like a big online sale made just for Prime members, giving busy mums and dads the perfect chance to save money on the things they need and maybe treat themselves too. Whether you’re looking for beauty buys, nappies, strollers, toys, or a little self-care, Prime Day is a great time to find everything in one place all at discounted prices.
When is the Amazon Prime Big Deal Days sale 2025?
Prime Day is back this summer from July 8 to 11, so it’s the perfect time to grab those baby must-haves or treat yourself while the deals last!
When does Amazon Prime Day end?
Amazon Prime Day ends on 11th July, and for the first time ever, it’s running for four whole days, from Tuesday 8th July to Friday 11th July. That means you have extra time to stock up on your favourite beauty buys between school runs, snack prep, and bedtime battles.
Whether you need a top-up of your trusty micellar water, fancy treating yourself to a new serum, or want to grab that luxurious cleansing balm you’ve been eyeing for months, now’s the time. Just remember, like with kids’ treats – if you leave it too long, all the best beauty deals will disappear before you even get to your checkout.
Tips for shopping and what to expect on Amazon Prime Day?
Prime Day is the ultimate online sale event where you can snag some seriously good deals, especially on all those baby essentials and self-care goodies we all love.
Here’s what to expect and some handy tips to make the most of it:
Plan ahead — Make a quick list of what you need, whether it’s nappies, baby wipes, or that fancy face cream you’ve been eyeing. This way, you won’t get distracted by all the shiny deals and forget the important stuff!
Set a budget — It’s easy to get carried away with so many bargains, so decide on a budget beforehand. Your future self and wallet will thank you.
Check early deals — Some deals start before the big day. Keep an eye out and maybe grab the best ones before they sell out.
Use the Wishlist — Add items to your Amazon wishlist ahead of time. When Prime Day arrives, you’ll be able to check if those items are discounted and snap them up quickly.
Prime Membership — Remember these deals are for Prime members only, so if you haven’t signed up yet it might be a good time to try the free trial.
Be quick! — The best deals can sell out fast so don’t hesitate when you see something you love at a good price.
Shopping on Prime Day can be a lifesaver for busy mums, saving you time, money and maybe even scoring a little treat for yourself. Happy shopping!
I'm not a Prime member - how can I get involved?
Signing up to be a Prime member costs £8.99 per month, or £95 for the year if you pay upfront (saving you £16.88). If you've not had a free trial in the last year, you may also be able to take advantage of a 30-day free trial.
Being a Prime member gives you not only access to exclusive deals, but also free delivery, Amazon Music, Prime Video, and loads more benefits, including Try Before You Buy on plenty of fashion items.
These discounts are live right now, giving you the perfect excuse to treat yourself to a little self-care while baby naps. From nourishing skincare to mum-approved makeup must-haves, these limited-time offers are the perfect way to top up your beauty stash without the guilt.
Latest Amazon beauty deals in the Prime Sale at a glance
SAVE 75%: Remington Shine Therapy Hair Straightener Was £79.99, Now £21.85
SAVE 67% BaByliss Rose Gold Styler Hair Straighteners Was £90.00, Now £29.99
SAVE 64% Philips Sonicare 5300 Electric Toothbrush Was £179.99, Now £64.99
Save 60% FOREO LUNA 3 Facial Cleansing Brush Was £209, Now £84
SAVE 57% Garnier SkinActive Micellar Cleansing Water, 700ml Was £29.97, £12.79
SAVE 50%: Garnier Ambre Solaire SPF 50 Was £14, Now £6.99
SAVE 40%: ghd Platinum+ Styler Was £239, Now £144.39
SAVE 40%: Revolution Pro, Miracle Cream Was £18, Now £10.80
SAVE 40% The INKEY List Retinol Eye Cream 15ml Was £12.99, Now £7.78
SAVE 37%: Weleda Skin Food, Dry Skin Moisturiser, Was £8.95, Now £5.65
SAVE 35% BEAUTY OF JOSEON Relief Sun Rice + Probiotics SPF 50 + Was £16.91, £11.02
SAVE 34% Urban Decay All Nighter Makeup Setting Spray Was £29.50, Now £19.50
SAVE 30%: Maybelline Instant Anti Age Eraser Eye Concealer Was £9.99, Now £7
SAVE 30% Spa Ceylon Cardamom Rose Discovery Set Was £20, Now £14
SAVE 29% ELEMIS Pro-Collagen Cleansing Balm, Was £49, Now £34.91
SAVE 24%: Wonderskin Wonder Blading Lip Stain Peel Off Masque Was £18, Now £13.68
SAVE 24%: First Aid Beauty Facial Radiance Pads Was £18, Now £13.77
SAVE 22% NEOM – Wellbeing Pod | Premium Ultrasonic Essential Oil Diffuser Was £95, Now £74.25
SAVE 20%: COSRX Low pH Niacinamide Micellar Cleansing Water Was £18.00, Now £14.48
SAVE 13%: Medik8 Daily Radiance Vitamin C 2-in-1 SPF & Face Moisturiser Was £60, Now £56.02
Amazon Prime Day beauty deals 2025
1.
Olay Vitamin C Brighten & Glow 3in1 Moisturising Fluid SPF50+
62% OFF

If your skin’s been feeling dull thanks to endless night feeds and toddler chaos, this multitasking moisturiser is for you. Infused with Vitamin C and niacinamide to brighten and even out your skin tone, plus SPF50+ for daily sun protection. Lightweight, non-greasy, and perfect for mums wanting a one-step routine that hydrates, protects, and revives tired complexions in seconds.
33% OFF

Late nights with the baby or early starts with toddlers leaving your eyes puffy and tired? This eye cream combines repurposed coffee extract to brighten dark circles with hyaluronic acid to hydrate and smooth fine lines. It’s gentle, vegan, and ideal for busy mums needing a quick under-eye pick-me-up to feel fresh and confident throughout the day.
23% OFF

If you’re feeling tired and your scalp is too, this refreshing shampoo is just what you need. Infused with tea tree oil, peppermint, and lavender, it deeply cleanses your hair while creating a cooling, tingling sensation that wakes you up – even on those mornings after sleepless nights.
This iconic shampoo washes away dirt, oil, and product build-up, leaving hair clean, fresh, and full of life. Mums love it for its invigorating minty scent and how it soothes dry, flaky scalps, making your hair routine feel like a mini spa moment in the shower.
29% OFF

Busy days and tired nights? This luxurious 3-in-1 cleansing balm melts away makeup, dirt, and daily grime in seconds. Infused with 9 nourishing essential oils, it deeply cleanses while leaving your skin soft, hydrated, and glowing – perfect for mums needing a moment of spa-like calm in their routine.
30% OFF

Hands constantly dry from nappy changes and endless bottle washing? This luxurious hand cream nourishes deeply with rich botanicals and has a calming jasmine scent to bring a moment of spa-like self-care into your day. Perfect for popping into your changing bag or keeping at your feeding station for soft, soothed hands all day long.
41% OFF

Transform frizzy mum buns or post-nap hair in minutes with this ceramic straightener, heating up to 230°C for smooth, sleek styles on busy mornings. Easy to use with fast heat-up, it’s ideal for mums who want professional results without spending ages in front of the mirror – because you’ve got enough on your plate.
7.
Burt’s Bees Hand Cream for Very Dry Hands, Watermelon & Mint
37% OFF

If constant sterilising, nappy changes, and endless washing up have left your hands dry and cracked, this ultra-rich cream is your new mum handbag essential. Infused with shea butter, baobab oil, and a refreshing watermelon & mint scent, it absorbs quickly without greasiness, leaving your hands soft, soothed, and ready for more cuddles.
8.
Bellissima B Travel Hair Dryer
43% OFF

Ideal for travel with little ones or quick hair refreshes before the school run, this lightweight compact dryer delivers powerful drying without weighing down your bag. Its dual voltage makes it perfect for holidays, and the foldable handle saves precious space – because we know mums pack everything but the kitchen sink.
40% OFF

If sleepless nights and endless to-do lists have left your skin looking tired and dull, this bestselling cream is your quick fix. Packed with hydrating ingredients, it plumps and brightens your complexion, giving you that ‘well-rested’ glow even when your toddler kept you up all night. It’s a brilliant affordable alternative to premium glow creams, making it an easy addition to your daily routine without denting your family budget.
24% OFF

Busy mornings with no time for makeup touch-ups? This peel-off lip stain is a game changer for mums. It gives you rich, transfer-proof colour that won’t smudge when you’re grabbing quick coffees, kissing little cheeks, or snacking on the go. Simply apply, peel, and enjoy vibrant lips that last through nursery drop-offs, meetings, and bedtime stories.
37% OFF

When motherhood leaves your skin feeling extra dry – from constant handwashing, cleaning bottles, or battling postpartum dryness – this cult moisturiser is a true rescue remedy. Its ultra-rich formula instantly soothes and nourishes cracked or flaky skin, restoring comfort so you can get on with your day feeling soft and hydrated. Perfect for handbag, changing bag, or your bedside table.
12.
Garnier Ambre Solaire SPF 50
50% OFF

Whether you’re heading to the park, walking to nursery, or running errands with baby in tow, sun protection is essential. This high-factor SPF is lightweight, non-greasy, and absorbs quickly – ideal for popping on before you head out the door. It keeps your skin protected from harmful rays while you focus on keeping little ones safe and happy outdoors.
71% OFF

When you’re up before dawn with the little ones, a fresh, uplifting scent can help you feel more like yourself. This energising fragrance blends green tea with zesty citron and soft freesia for a light, refreshing spritz that instantly brightens your mood. It’s not overpowering, so you can wear it on nursery runs, park days, or even for those cosy at-home newborn cuddles when you still want to feel fresh and put together.
45% OFF

If late nights, night feeds, or early wake-ups have your eyes looking tired, this viral mascara is a quick fix every mum needs. Its flexible brush coats every lash from root to tip, giving you long, defined, and lifted lashes that make your eyes look instantly more awake. It’s flake-free, smudge-resistant, and lasts through busy days – perfect when you barely have time for makeup but still want to feel polished.
34% OFF

Constant hand washing, hormonal shifts, and sleep deprivation can leave your skin feeling dry and tight. This cult-favourite moisturising cream is fragrance-free and packed with ceramides and hyaluronic acid to restore and protect your skin barrier. Suitable for face and body, it’s ideal for soothing postpartum dryness or keeping your skin comfortable during pregnancy. Loved by mums for its gentle formula that works for the whole family, including babies with dry skin.
73% OFF
SAVE 66% OFF

The Remington Shine Therapy Hair Straightener has Advanced Ceramic coating infused with Moroccan Argan Oil with Vitamin E for sleek & smooth glide. The digital display has nbine settings from 150 to 230 degrees. Enjoy fast heat-up in just 15 seconds and an auto shut off safety feature after 60 minutes. The floating plates allow for even pressure on your hair.
17.
SPA CEYLON PEACE Home Spa Set Ayurvedic Pampering Kit
30% OFF

When was the last time you truly relaxed? This luxurious Ayurvedic spa set makes it easier to create a calming ritual at home after the kids are asleep. It includes soothing oils, balms, and body treatments infused with natural herbs and relaxing essential oils to de-stress your mind and body. Perfect for new mums needing some me-time to recharge after long days (and nights) of feeds, routines, and endless multitasking.
62% OFF

Has pregnancy or postpartum left your hair feeling dry, limp, or damaged from endless mum buns and quick styling? This intensive repair duo strengthens and revives weak, brittle strands, giving your hair a smoother, healthier feel. Expect softer, more manageable hair that looks salon-fresh even if your last proper hair appointment feels like a distant memory.
28% OFF

Turn your rushed five-minute shower into a mini spa escape with this beautifully scented gel. It gently cleanses while enveloping your skin in the delicate floral aroma of cherry blossoms, leaving you feeling refreshed and uplifted. Perfect for busy mums who want a touch of luxury in their everyday routine without the extra time commitment.
57% OFF

Too tired for your full skincare routine after bedtime battles? This mum favourite removes makeup, dirt, and impurities in seconds without rinsing. Gentle enough for sensitive skin, it leaves your complexion feeling clean and fresh with minimal effort – perfect for late nights, early mornings, or whenever you’re simply exhausted. This convenient 3-pack ensures you’re always stocked up.
23% OFF

Give your self-care routine a feel-good upgrade with this nourishing collection. Infused with organic honey and uplifting orange essential oil, it hydrates, softens, and leaves skin smelling beautifully sweet. Plus, every purchase helps support bee conservation, so you’re giving back while treating yourself. Perfect as a thoughtful gift for another mum or a well-deserved treat for yourself.
36% OFF

Pregnancy hormones, breastfeeding, and constant sleep deprivation can wreak havoc on your skin. This gentle cleanser effectively removes dirt and makeup without stripping your skin’s natural moisture. Formulated with ceramides and hyaluronic acid, it helps restore your skin barrier and keeps your face feeling soft, hydrated, and comfortable. Perfect for tired, sensitive, or stressed skin that needs extra care without any fuss.
23.
Braun Silk-épil 7 SkinSpa Epilator
59% OFF

The Braun Silk-épil 7 SkinSpa offers up to 1 month of smooth skin at any time using the SkinSpa kit for head-to-toe smoothness. This includes a massage pad, exfoliation brush, lady shaver head and trimmer comb. The wide head removes more hair in one stroke, catching short hairs (0.5mm) that waxing can't. The massage roller cap helps reduce pain sensation and it can be used wet or dry so you can gently epilate in the bath or under the shower for less pain and more comfort.
24.
Shark SpeedStyle Ionic Hair Dryer & Styler with RapidGloss Finisher
10% OFF
Keep an eye out for a massive discount on this premium fast-drying hair dryer and styler by Shark. It smooths flyaways and features a RapidGloss Finisher. It comes with five styling attachments for all hair types, and won't damage your hair. It also has a storage bag.
15% OFF
Get 15% off when using your baby wishlist

Burts Bees Body Oil soothes and softens skin and helps with skin elasticity. Infused with Sweet Almond Oil, antioxidant-rich Vitamin E and Lemon Oil to deeply moisturise and revitalise skin, this lightweight body moisturiser leaves your skin soft and supple without greasy residue. 100% natural origin and non-irritating, it's safe and effective for expectant mothers, making it a great pregnancy stretch mark body oil.
69% OFF
SAVE 61% OFF
![L'Oreal Paris Revitalift Filler [+Hyaluronic Acid] Serum](https://images.bauerhosting.com/affiliates/sites/12/2022/10/shopping-16.jpeg?auto=format&w=1440&q=80)
L'Oreal Paris Revitalift Filler [+Hyaluronic Acid] Serum is an intensive anti-wrinkle serum skin care treatment that hydrates, smooths and re-plumps wrinkles. It has 1.5% Pure Hyaluronic Acid, and features macro and micro hyaluronic acid molecules for multi-layered skin boosting.
For daily use - use before regular day or night care regime for better results. For all skin types, rapid absorption, and non-greasy.
27.
AVEENO Skin Relief Gift Set
20% OFF
Cleanse and moisturise to soothe very dry skin with AVEENO Skin Relief Gift Set. The perfect gift for those with very dry skin in need of a little extra pamper. This gift set contains Aveeno Skin Relief Moisturising Lotion 300ml, Aveeno Skin Relief Body Oil Spray 200ml and Aveeno Skin Relief Moisturising Hand Cream 75ml. Use together to help heal dry skin.
28.
Sanctuary Spa Discovery Gift Set
37% OFF

Make the most of a chance to pamper yourself or treat someone for Christmas with this set of Sanctuary Spa Body Wash, Ruby Oud Natural Oils Ultra Rich Shower Oil, Lily and Rose Collection Body Scrub, Signature Collection Body Lotion, Golden Sandalwood Natural Oils Melting Pearls Body Butter, and Wellness Solutions Sleep Mist.
Sophie Knight is a journalist and mum of two, and previously edited motherandbaby.com before moving on to write about family cars for Parkers.co.uk. Sophie went on to become Commercial Content Editor for M&B, Closer, Heat, Empire, Yours, Garden News, and WhatsTheBest.co.uk before deciding to dedicate more of her time to her family and write freelance.