If the kids’ birthdays are on the horizon, last summer’s garden toys are looking a bit tired, or you’re the kind of savvy parent who loves ticking off the Christmas list early, then Amazon Prime Day is your moment to shine. It’s a goldmine for parents and little ones alike, packed with amazing deals on toys that will spark joy and keep them entertained for hours.
As a mum of three, this date is always circled on my calendar. After four years of working on Amazon Prime Day toy deals, I’ve become a pro at finding the bargains on children's toys your little ones will actually love and use. Rest assured, I’ll be on hand to help you snap up the best deals this year too.
So, make sure you’re signed up for the Mother&Baby newsletter so that we can deliver the top toy finds straight to your inbox, because some of the best toys sell out in hours.
When is Amazon Prime Day 2025?
Summer is here, bringing sunny days, outdoor adventures, and the year’s most exciting shopping event - Amazon Prime Day. This year, the event runs from July 8-11, stretching its name a bit to offer 96 hours of incredible savings. It's the perfect time to stock up on toys, games, and all things playtime. Don’t miss ‘Today’s Big Deals,’ where daily offers from top brands like Play-Doh and LEGO promise to keep little ones entertained without breaking the bank.
What to Expect from Amazon Prime Day Toy Deals 2025
Amazon Prime Day is a golden opportunity for parents to snap up fantastic savings on toys from top brands like Barbie, Hot Wheels, and LEGO. Last year, we even saw big-ticket items like the Barbie Dreamhouse and Hot Wheels Let’s Race Netflix set slashed by 50%! If you’ve been eyeing something special for your little one, this year’s event could be the perfect chance to grab it for less.
Beyond toys, it’s also a fantastic time to find deals on everything from car seats and pushchairs to kitchen appliances and beauty products, as brands clear out older stock to make way for new collections.
Is the Amazon Prime Day only for Prime members?
However, there’s a slight catch, and we don’t want you to miss out. Amazon Prime Day is exclusively for Prime members, so you’ll need an active membership to access all those amazing deals. If you’re not already a member, don’t worry, you can try Amazon Prime for free and enjoy all the benefits just in time for the big event.
Best children's toy deals on right now:
Check Mother&Baby throughout the sales event for the hottest deals - we regularly update the best children's toy deals below:
61% off: Hot Wheels Track Builder Deluxe Stunt Box - Was £93.24, NOW £36.28
50% off: Barbie Dream Boat - Was £79.99, NOW £40.00
32% off: Anginne Toys for 3-12 Years Old Boys- Was £15.99, NOW £10.89
35% off: Dreamon Wooden Ice Cream Set for Kid - Was £31.99, NOW £20.88
20% off: LEGO DUPLO First Time: Visit with the Doctor - Was £34.99, NOW £27.96
Save 20%: VTech Baby Ocean Buddies Animal Band - Was £16.99, NOW £13.60
15% off: Reusable Water Balloons - Was £18.99, NOW £16.14
15% off: Large Magnetic Drawing Board- Was £19.99, NOW £16.99
33% off: VTech KidiZoom Duo Camera - Was £59.99 NOW £39.99
Save 20%: LEGO Super Mario: Mario Kart – Baby Mario vs. Baby Luigi Toy Set - Was £24.99, NOW £19.99
Best children's toy deals:
ON SALE - 20% OFF
This Super Mario Kart Playset comes with two Super Mario characters, six buildable balloons and two vehicles - the Biddybuggy and Tri-Speeder, for hours of both building and creative, imaginative fun. It offers plenty of opportunities for storytelling play, and can slot into other LEGO scenes they might already have.
ON SALE - 26% OFF
AmazonBring the Jurassic world to life with the TEMI Dinosaur Toys for Kids and Activity Play Mat! Packed with realistic dinosaur figures, a colourful play mat, and a whole lot of adventure, it’s perfect for little dino enthusiasts. Kids can stomp, roar, and create epic prehistoric tales while boosting their imagination and creativity. Dino-mite fun guaranteed.
3.
Xekel 120PCS Magnetic Building Blocks
ON SALE - 40% OFF
AmazonThese colourful tiles snap together, and kids can build everything from towering castles to funky robots while exploring shapes, colours, and magnetic magic. It’s a hands-on way to boost creativity, problem-solving, and STEM skills while having fun.
AmazonThe Orchard Toys Match and Spell Game is a delightful educational game where children match picture cards with letter tiles to complete words. Ideal for young learners, it supports phonics, spelling, and word recognition in a fun, engaging way.
SAVE 11%
AmazonThis surprise-filled set combines the excitement of unboxing with the charm of Barbie. Each set includes a beautifully styled Barbie doll with trendy outfits, fun accessories, and surprise elements that reveal themselves in a unique "pop" moment.
SAVE 16%
Melissa & DougThis deal offers two themed puzzles. These encourage little ones to build fine motor skills, enhance hand–eye coordination, and explore cause-and-effect. We love these farmyard friends and emergency vehicles because their sturdy construction and clear pieces make them a screen-free, educational, and entertaining choice perfect for curious toddlers.
AmazonRrp: $39.95
The LeapFrog 100 Animals Book introduces little ones to over 100 animals from habitats around the world through interactive touch-and-listen pages. With real animal sounds, fun facts, and bilingual options, it’s perfect for building early vocabulary and fostering curiosity.
Hannah Carroll is our Senior Digital Writer. In her capacity, she curates top-notch listicles, crafts insightful how-to guides, and delivers expert product reviews. As a mother of three, Hannah draws upon her comprehensive understanding of all facets of family life to bring true insight into all the products that make running a home easier.