Mum-of-two, Gemma Atkinson is known for her classy and sophisticated style – and that's why we were so excited to see her latest autumnal In The Style collection launch.
Just in time for the autumn weather, without a doubt, Gemma’s collection speaks ‘comfort and style’ and from sassy, casual, smart and effortlessly on-trend, these easy to wear pieces have been made to keep you looking and feeling your very best and strutting with confidence.
Whether you’re looking for a nice top to go out in, taking your little one for a stroll in the park, going for that overdue Saturday brunch with friends and family or have plans for a date night with your other half: these styles will have you covered.
About Gemma's collection
Gemma’s collection with In The Style is full of everyday occasion pieces, available in UK sizes 6-24. You can dress them up or dress them down to suit every planned occasion, so whether you're a mum who loves rocking around in their block heels, or someone who prefers slipping on a pair of trainers or slides, the pieces in this range will work for every outfit idea.
Here we have shared some of Gemma’s items from her range, where you'll find bright pink, shackets, stripe shirts, jumpers and many more – all used throughout this collection.
The best for brunch

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For a more casual look, this black and white midaxi dress will be perfect for a day out. We
Best for shape

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Yess honey! you never go wrong with paperbag pants. Apart from being super easy to dress up or
Best for date night

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Still haven't said yes to date night with your other half yet? (come on, you deserve a break).
Best for trendyness

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Wearing a sloganed t-shirt has always been part of mum's world - we love this look! No matter the
Best for jogging

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Crop tops are so comfortable! Not only can it be worn in the gym, but they are designed to be worn
Apart from being a fashionista, Gemma rose to fame playing Lisa Hunter in Hollyoaks, she also appeared in The Bill and Emmerdale.
The talenetd actress was also a contestant on Strictly Come Dancing, where she reached the finals, and also took part in I'm A Celebrity and Soap Star Superstar.
The Overshare podcaster is happily married to Strictly's professional dancer Gorka Marquez, whom she met while on the show.
Mummy to a little girl, Adejumoke Ilori is Commercial Content Writer for Mother&Baby. With a BA hon in Creative Writing, she has worked for digital platforms, where she has empowered women from the inside and out, by sharing real life stories based on relationships, loving yourself and mummyhood.