Selina Russell

As a new mum working and living in France, Selina Russell found lots of innovative parenting products that were unavailable in the UK. Her friends clearly agreed! With each trip back home, she found herself sourcing various bits and pieces for her fellow new mums. Turning this into a business seemed an obvious next step. Soon enough, armed with a few leaflets, a van full of products, and a gut full of ambition, Cheeky Rascals was born.