We found the best beauty deals for mums on Amazon Prime Day

Collage of the best Amazon Prime beauty deals 2025
@Mother&Baby

by Rebecca Lancaster |
Updated on

Being a mum – whether you’re expecting or caring for a newborn – often means your beauty wishlist takes a backseat to nappies, prams, and endless baby essentials. Between pregnancy hormones, sleepless nights, and constant feeds, your usual glow might feel long gone, and splurging on yourself can seem impossible when every penny counts.

When is the Amazon Prime Sale 2025?

While Amazon Prime Day has ended, we've been covering these sales events long enough to know that we can expect to see another one around the middle of October this year. While we don't have the official dates, you can be sure we'll be letting you know as soon as we do.

Be sure to sign up to our newsletter below and we'll keep you in the loop with the best beauty deals plus other brilliant deals across parenting, baby essentials and home must-haves, straight to your inbox.

When does Amazon Prime Day end?

Amazon Prime Day ended on 11th July, after running for four whole days. We saw parents stocking up on their favourite beauty buys between school runs, snack prep, and bedtime battles and we're sure they're enjoying those buys now. If you're wondering how often Amazon does Prime Deal Days, they typically occur twice a year, in July and then in October just before Black Friday commences.

LIVE deals on beauty products for mums:

SAVE 63%: Remington Shine Therapy Hair Straightener Was £79.99, Now £29.99

SAVE 33%: Garnier Ambre Solaire SPF 50 Was £14, Now £9.35

SAVE 18% BEAUTY OF JOSEON Relief Sun Rice + Probiotics SPF 50 + Was £16.91, £13.87

SAVE 25%: CeraVe Foaming Cleanser Was £12.50, Now £9.36

SAVE 20%: ELEMIS Pro-Collagen Cleansing Balm Was £49, Now £39.20

Best beauty deals for mums 2025

ON SALE

Olay Ultimate Eye Cream for Dark Circles and Puffy EyesAmazon
Price: $25.35
Alternative retailers
Walmart$23.87View offer

If sleepless nights are catching up with your eyes, this 3-in-1 cream from Olay is a game changer. It targets dark circles, puffiness, and fine lines, so you look (and feel) that bit more refreshed.

Its powerful formula combines colour-correcting pigments with niacinamide, peptides, and vitamins to instantly brighten and smooth your under-eye area. Think of it as your little pot of ‘well-rested’ in the morning rush. Apply gently under your eyes to wake up tired mama eyes in seconds.

ON SALE

Bio-Oil Body Skincare Oil (200ml)Amazon
Price: $21.54
https://redirect.viglink.com?key=eb32892e8a408657289072c26bd927b5&prodOvrd=PCR&opt=false&u=DRZHQksDHUpPFkMeT1dZWlNKTR5UXQ4dXxJLe1tYTyoLXx9rUlsLWwBGVRV5XFsfXlZCGmEAU0QRSVhcU082FkFXTFpaSHUARltLG2ZSQE1UHX9LB0BXFgFKH2QJDAweBhULHwNUTFtKFwcEAQIKAQgB&x=v1&prdId=11430964344&barcode=VVILCwkJAV0IUQUACQc%3D
Alternative retailers
Target$21.99View offer
Ulta$11.24View offer
Macy's$18.10View offer

Pregnancy, postpartum, life – your body goes through so much, and this cult-favourite Bio-Oil helps care for your skin through every stage. Its lightweight formula helps reduce the appearance of stretch marks and scars while deeply hydrating, so your skin feels smooth, firm, and comfortable.

Packed with vitamins A and E plus PurCellin oil, it absorbs beautifully without feeling greasy. Massage it onto your bump, hips, thighs, or any areas that need extra love. Mums rave about it for its nourishing and elasticity-boosting benefits.

Apply twice daily and let it become a little moment of self-care in your routine.

ON SALE

Marc Jacobs Dot Eau De Parfum for WomenAmazon
Price: $98.00

If you want to feel instantly uplifted (even on the busiest nursery days), this perfume is a gorgeous pick. Marc Jacobs Dot is a bright, floral fragrance with honeysuckle and orange blossom for a joyful, feminine scent that lingers beautifully.

The creamy vanilla and soft musk notes settle warmly on your skin, giving you that confident, “I’ve got this” feeling. Plus, the bottle is stunning – decorated with playful polka dots and topped with a butterfly cap, it’s a pretty addition to your dressing table or bathroom shelf.

A lovely treat for yourself or as a gift to another mama who deserves something special.

ON SALE

UpCircle Peptide Serum 30mlAmazon
Price: $30.00

If your skin is feeling tired, dull, or just in need of a little love right now, this is for you. The UpCircle Peptide Serum is clinically proven to improve skin elasticity by 29% in just 14 days – perfect if your skin needs extra support during pregnancy or postpartum.

Packed with Vitamin C, niacinamide, and nourishing custard apple extract, it brightens and hydrates without feeling heavy. Plus, it’s gentle enough for sensitive or hormonal skin, vegan, cruelty-free, and comes in a fully recyclable glass bottle – kinder to you and the planet.

Top tip: Pop it in the fridge for a cooling, refreshing pick-me-up during those warm pregnancy days or sleepless postpartum nights.

5.

Olaplex No. 4D Clean Volume Dry Shampoo

ON SALE

Busy mum hair hack? Dry shampoo that actually makes your hair look freshly washed. Olaplex No.4D doesn’t just soak up oil; it leaves your scalp feeling clean and hair smelling fresh without any gritty residue.

Perfect for days when washing your hair feels impossible, it boosts volume and absorbs oil without clogging follicles or causing irritation. Customers love that it leaves no white cast and doesn’t dry out hair – just weightless, healthy-looking volume in seconds.

Your nursery bag essential for quick freshen-ups between feeds, nursery runs, and work calls.

Neal's Yard Remedies Wild Rose Beauty BalmAmazon
Price: $66.00
Alternative retailers
John Lewis & Partners£43.00View offer

This is one of those multi-tasking mum heroes. The Wild Rose Beauty Balm is a nourishing cleanser, exfoliator, and deeply hydrating balm all in one. With organic rosehip oil, geranium, and patchouli essential oils, it leaves your skin glowing and deeply nourished.

Use it as a cleanser with the muslin cloth for gentle exfoliation, as an intensive moisture mask overnight, or even to tame dry patches on elbows and hands. Loved by beauty editors and mums alike, it’s your glow-in-a-jar secret weapon.

Perfect for pampering tired skin and adding radiance to busy days.

7.

Beauty of Joseon Relief Sun Rice + Probiotics SPF 50+

ON SALE

Sunscreen is a must, mama, and this one is perfect for daily use. Beauty of Joseon Relief Sun SPF 50+ is lightweight, non-greasy, and leaves no white cast, making it ideal for sensitive or hormonal skin.

Infused with rice extracts and probiotics, it calms and hydrates while protecting your skin. Mums love how easily it absorbs, leaving skin glowing and comfortable all day – no sticky residue, just smooth, protected skin you can rely on.

Reapply every 2-3 hours for the best protection, especially on busy park days with your little one.

8.

Bellissima Hair Straightener Steam Elixir

ON SALE

The Bellissima Hair Straightener Steam Elixir is a dream come true for busy mums who want salon-sleek hair without spending hours styling. Its clever steam technology hydrates your hair while straightening, helping to combat frizz and minimise heat damage, so your hair stays smooth and shiny all day without feeling dry.

The ceramic plates are infused with nourishing argan oil, gliding effortlessly through your strands to give a frizz-free, glossy finish while protecting your hair’s health. With four adjustable heat settings ranging from 170°C to 230°C, it suits all hair types, whether your hair is fine and fragile or thick and curly. It heats up in seconds, making it perfect for quick touch-ups or full styling before the school run.

Plus, it comes with a removable comb attachment for easy detangling, a 360° swivel cord for fuss-free styling, and an auto shut-off feature for peace of mind. Customers love how their hair feels silky smooth and looks shiny for days, calling it their go-to for easy, effective styling at home.

ON SALE

Clarins Beauty Flash Balm 50mlAmazon
Price: $52.00

When you need to look instantly refreshed (even if you’re running on 3 hours sleep), this is your secret. Clarins Beauty Flash Balm energises, hydrates, and tightens your skin for an instant radiant glow.

Its formula is packed with natural ingredients like organic acerola, fig, aloe vera, and oat sugars to nourish and revitalise tired skin. Use it as a radiance-boosting primer before makeup or as a quick pick-me-up balm to revive your complexion.

Your no-filter-needed glow, ready in seconds.

ON SALE

Medik8 Crystal Retinal 6Amazon
Price: $89.50

If late nights are taking their toll, Medik8 Crystal Retinal uses Retinaldehyde, which works up to 11 times faster than classic retinol. It delivers texture, brightness, firmness and clarity while dealing with wrinkles and dark spots, so you'll look like you've had a full night's sleep (even if the reality is very different!). Medik8 comes in a range of strengths, and many are reduced in the Amazon Spring Sale, so you can find the right one for you at the right price.

11.

Jurlique Lavender Hydrating Mist

Jurlique Lavender Hydrating MistAmazon

If you’re looking for a little moment of calm during the chaos, this one’s for you. The Jurlique Lavender Hydrating Mist is loved by mums for its soothing lavender scent and lightweight hydration. It instantly refreshes tired, dry skin (hello, pregnancy glow or postpartum skin changes) and helps you wind down at night with its relaxing aroma.

Made with natural ingredients grown on their South Australian farm, this mist protects and hydrates your skin without stickiness or irritation – perfect for a quick spritz between feeds or during nap time to feel a little more you again.

ON SALE

Garnier Micellar Cleansing WaterAmazon
Price: $16.54

Kourtney Kardashian's favourite makeup remover, Garnier Micellar Cleansing Water, currently has a fabulous 43% off, so we're all adding this celeb-mum-approved deal to our basket. We can see why Kourtney's a fan; it gently cleanses skin of dirt, oil, SPF, pollution and dead skin cells, and is dermatologically tested and accredited by the British Skin Foundation and Allergy UK, so it's suitable for all skin types.

13.

Moo & Yoo Sea Salt Spray

ON SALE

Moo & Yoo Sea Salt SprayAmazon

We know you don’t always have time to style your hair, mama. That’s why Moo & Yoo’s Sea Salt Spray is such a game-changer. Just spritz onto damp hair and let it dry naturally for those effortless beachy waves, even on days when washing your hair feels like an achievement.

Infused with marula oil to keep hair nourished and Icelandic moss to soothe your scalp, it gives your hair beautiful texture and volume without the crunch or stickiness. Plus, it smells gorgeous and is vegan, cruelty-free, and packaged in recyclable glass bottles – small swaps that are kinder to the world your little one is growing up in.

ON SALE

Real Techniques Everyday Essentials + Makeup Sponge KitAmazon

Rrp: $22.98

Price: $18.79
Alternative retailers
Walmart$18.53View offer
Target$18.79View offer
Ulta$19.99View offer

If mum's make-up brushes are looking a little past their best, why not surprise her with a new set from the UK's number-one selling make-up brush brand for a bargain price? This complete set will let her make up her face, cheeks, and eyes. It includes a blush brush, miracle complexion sponge, deluxe crease brush, setting brush, and expert face brush. The brushes are custom-cut bristles that are long-lasting, easy to clean, and 100 per cent cruelty-free, while the extended aluminium handles are lightweight, easy to use, and colour-coded.

ON SALE

Weleda Skin FoodAmazon

Rrp: $18.50

Price: $16.98
Alternative retailers
Walmart$21.79View offer
Target$12.49View offer
ASOS$26.00View offer
PrettyLittleThing US$14.00View offer

If there's a beauty product that works as hard as you do, it's this one! From dealing with dry, rough skin on your face, hands, feet and body to being a face mask and face primer, this multi-tasking dry skin saviour helps hydrate your skin from top to toe.

ON SALE

OLAPLEX No. 3 Hair PerfectorAmazon
Price: $30.00
Alternative retailers
Walmart$29.97View offer
ASOS$30.00View offer
John Lewis & Partners£28.00View offer
JCPenney$30.00View offer

If you're a mum who enjoyed thicker hair during pregnancy and has since given birth and found that bounce has dwindled, OLAPLEX Hair Perfector can help repair and treat hair to restore it to health. It is an investment, but if you can save money on the Amazon Spring Sale, it's an investment worth making!

ON SALE

Nordic Bloom Anti-wrinkle & Firm Night MoisturiserAmazon
Price: $30.10
Alternative retailers
Target$29.99View offer

One product that I buy time and again, this night moisturiser works to reduce wrinkles, plump up skin and makes me look as though I've had a decent amount of sleep, when the reality is very different.

ON SALE

Bed Head by TIGI | Recovery Shampoo and Conditioner Set Amazon
Price: $23.95
Alternative retailers
Walmart$27.89View offer
FragranceNet.com$19.59View offer

If your morning shower has become the one time you can indulge in some self-care time, make it count with The Bed Head by TIGI. It's ideal for dry and damaged hair, with a nourishing shampoo and deeply conditioning treatment to leave hair frizz-free and hydrated.

ON SALE

L'Oreal Paris Elvive Glycolic Gloss Lamination Rinse-OffAmazon

Rrp: $35.00

Price: $17.50
https://redirect.viglink.com?key=eb32892e8a408657289072c26bd927b5&prodOvrd=PCR&opt=false&u=DRZHQksDHUpPFkMeSERQQ0ZBVVlDRg9XQgoNV1UZFxZNXx9XS1cEVExEUUpfRhpXVE9ZQVdOVVobB1ZeXgFIBV9dS0ofUBUMXV5NQlAaXllUWVlTF1tZDElNQFIDEQ9WXEwUAFUIDFgeUEJYWw%3D%3D&x=v1&prdId=10979431450&barcode=VVEFAggMAFEJUwwEAQI%3D

Suitable for all hair types, this L'Oreal Paris Elvive Lamination treatment will reduce frizz by sealing the cuticles, making your hair shinier, smoother, and stronger. It's a rinse-off treatment, so you can do any odd jobs around the house while you leave it to work its magic, and what mum doesn't love a product that lets you multi-task like a pro!

ON SALE

FOREO LUNA 4 mini Facial Cleansing Brush & Face MassagerAmazon
Price: $139.00

Being a mum is all about efficiency, and this Foreo cleansing brush will make your face wash work harder so you can get better results quicker. It has 12 intensities of T-Sonic pulsations and a 2-zone brush to remove more impurities, and a 30-second glow boost mode to make it look as though you've had 8 hours sleep.

ON SALE

Forget waxing or bleaching. With the Braun Silk-épil 9 Epilator, you can shave and trim your facial hair with ease. It's waterproof (so you can use it in the bath or shower) and portable, plus it works well on those tricky-to-reach areas. We love that it comes with multiple attachments, too.

Can I take part if I'm not a Prime member?

No. You won't be able to take advantage of any of the Prime Day deals without a Prime membership, but it's really easy to sign up. See below.

How to become a Prime member

Becoming a Prime member is easy - it costs £8.99 per month, or £95 for the year if you pay upfront (saving you £12.88). Or if you're a savvy parent who doesn't want to lock into a year-long contract, you can sign up for a 30-day free trial, take advantage of the deals, and then cancel before the 30 days are up. Simple!

What are the other benefits of a Prime membership?

Quick deliveries: Unlimited one-day (and even some same-day) shipping is the main feature of Amazon Prime, but there’s also now a grocery delivery service called Amazon Fresh that lets you get free deliveries (more than £40) from local supermarkets.

Prime Video: Access to the Prime Video streaming service – which lets you watch and temporarily download movies and TV shows to your phone or tablet.

Prime Photos: You get unlimited photo storage via Amazon Cloud Drive so you can save or back up your favourite images securely.

Amazon Music for Prime: This is the middle – shuffle only – tier of Amazon’s own music streaming service. You get ad-free access to 100 million songs.

Prime Reading: This lets you loan books and magazines from a specific Prime Reading catalogue to read on your smartphone, tablet, or Kindle. There is also a Kindle-focused service that gives you early access to download a new book every month for free.

Prime Early Access: Gives you up to half an hour of early access to Lightning Deals.

Prime Student: UK students (higher education) are eligible to get 50% off Amazon Prime after the six-month trial comes to an end.

Prime Gaming: Free titles and free in-game content, plus a monthly channel subscription to use on Twitch.

Prime Discounts: Your membership unlocks discounts on other Amazon services, including two free two audiobooks on Audible if you sign up for a 30-day trial, a cheaper £3.99 per month tier of Amazon Kids+ (it’s usually £6.99), and an offer that gives you Amazon Music Unlimited for £8.99 per month (usually £10.99).

Well worth it we say!

About the author

Rebecca Lancaster is a Digital Writer for Mother&Baby, drawing on ten years of parenting her two children to help others navigating their own parenting journey. As a freelance writer, she spent ten years working with leading lifestyle brands, from travel companies to food and drink start-ups, and writing everything from hotel reviews to guides to the best British cheeses. She’s particularly interested in travel and introducing her children to the excitement of visiting new places, trying different foods (less successfully) and experiencing different cultures.

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How we write our articles and reviews
Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.