Sustainable toys : Good for the environment, great for kids


by Hannah James |
Updated on

As a parent, you will know the pain of unpackaging your child's new must-have toy only to be left with a mountain of packaging which is non-recyclable. Not only is it detrimental to our planet but it's an absolute headache. As your child grows, you may feel like you are swimming in garish plastic toys that all come in tonnes of plastic packaging. And as tempting as it can be to ban toys entirely, they do serve a purpose. Toys aid every aspect of your child's development, from emotional to cognitive skills. But the great news is now more than ever we can choose toys which are sustainable and eco-friendly.

One of the biggest trends in the toy industry this year is sustainability and eco-friendly toys and we couldn't be happier. More and more manufacturers are opting for recyclable packaging, minimal packaging or incorporating the packaging as part of the play.

Iconic French toy brand Janod has recently teamed up with The World Wide Fund for Nature (WWF) to create a new sustainable line. A spokesperson for the Janod explained; "We recognise that our most basic needs are dependent on a healthy natural world, which is currently under threat so, inspiring the youngest members of our society to care about the flora and fauna is essential. The protection of the planet is key. What we produce today will affect our children’s tomorrow so let’s act together!”

Sensory toys are designed to stimulate a child's five senses: sight, sound, touch, smell and taste. However, many of the brightly coloured toys are made from plastic materials. We have scoured the internet to find the best sustainable and eco-friendly toys which will aid development, fulfil your little one's sensory needs and help to save the planet too.

Best sustainable toys 2023:

Writer's choice
Orangutans’ Treetop Adventure
Price: £12.99

Description

This toy is brand new to the market and it ticks so many of our eco-friendly boxes. We cannot get

Pros

  • Comes with a fact booklet
  • Educational
  • Practical
  • Made with 100 per cent recycled plastics

Cons

  • Not suitable for all ages

Best overall sustainable toy
Playmobil Wiltopia 71013 Family Tree House with Animal Toys

Rrp: £63.15

Price: £60.02

Description

PLAYMOBIL Family Tree House is our favourite sustainable toy as it is not only made with

Pros

  • Engaging web app
  • Promotes creativity and role paly
  • High quality toys and figures

Cons

  • Parents need to assemble the toy

Best eco friendly bath toy
 Green Toys Ferry Boat with Mini Cars Bathtub Toy

Rrp: £28.30

Price: £28.30
Alternative retailers
Debenhams UK£28.99View offer

Description

If you are looking for an eco-friendly bath toy, look no further. This robust colourful toy is

Pros

  • Easy to clean
  • Non toxic
  • Can even go in the dishwasher

Cons

  • Price

Mother&Baby award wining sustainable toy
TickiT 72257 Sensory Reflective Sound Buttons

Rrp: £20.99

Price: £17.58

Description

You may think it is a bit strange to give your child a metal toy. However, steel is one of the

Pros

  • Disks are hollow with no seams or holes
  • Easy to clean
  • Great for sensory development

Cons

  • May not be as engaging for older children

Best sustainable toy for emotional development
TickiT 73494 My Emotions Wooden Tiles set
Price: £23.99

Description

Toys are a fantastic way for children to express how they are feeling and process situations have

Pros

  • Encourages conversation
  • Helps a child identify facial expressions 
  • Comes with a cotton drawstring storage bag
  • Suitable for all ages

Cons

  • No online reviews

Best sustainable toys for role play
Tender Leaf Toys Stacking Farmyard
Price: £24.99

Description

These stacking and balancing wooden animal toys can great for helping to develop fine motor

Pros

  • Great for hand-eye coordination
  • Help develop fine motor skills
  • Wipe clean

Cons

  • Animals are a little small

Best sustainable toy vehicle

Description

This dump truck has been made from recycled plastic milk containers. We love that this toy truck

Pros

  • Robust
  • No small bits
  • Two colour options

Cons

  • Hard to get items in and out of the window

EUGY 3D Model Craft Kits
Price: Best sustainable toy for older children

Description

Older children can enjoy bonding with their parents whilst creating these unique animal figures.

Pros

  • Creative
  • Made from biodegradable card
  • Easy instructions

Cons

  • Not suitable for all ages

Best sustainable stacking toy
Koala StackerJanod

Description

This stacking Koala has been created by Janod and WWF. Babies can learn to stack the different

Pros

  • Develops hand eye co-ordination
  • Great design
  • Wip clean

Cons

  • Not suitable from birth

Best sustainable packaging
Floss & Rock Space Playbox ToyFloss & Rock
Price: £28.99

Description

We cannot get enough of this toy because there is no waste. The box is part of the toy, so nothing

Pros

  • No waste
  • Wooden pieces
  • Easily stored

Cons

  • Not made from sustainable wood

Best sustainable toy for promoting a healthy lifestyle
Mini Micro Eco LED Scooter
Price: £75 ( was £88)

www.kidly.co.uk

Description

Kids love scooting around the streets and we love that it's made using discarded fishing nets. The

Pros

  • Made from recycled discarded fishing nets
  • Light up LED wheels
  • Easy to ride

Cons

  • Price

Beet eco-friendly plush
Living Nature Golden Retriever

Rrp: £20.00

Price: £20.00

Description

We cannot get enough of this super sweet dog teddy which has been made from recycled bottles. Your

Pros

  • Comes with an educational tag
  • Realistic dog plush
  • Made from two recycled plastic bottles

Cons

  • Small

Best sustainable subscription toys

Description

Lovevery Play Kits are made with sustainably harvested wood, organic cotton, nontoxic paint, and

Pros

  • Premium toys
  • Selected by experts
  • Tailored to your child's age
  • Sustainable materials

Cons

  • Price

FAQs

What makes a toy sustainable?

We have defined a toy sustainable if it is made of biodegradable natural material like wood, cotton of metal. As well as this, we have also considered toys which utilise packaging so that there is little or no waste. As well as including toys which are actively created in an eco-friendly way.

What are sustainable toys made out of?

Sustainable toys are created from materials that do not have a negative effect on the planet. The most popular materials are :

  • Wood - renewable is best

  • Cotton

  • Metals

  • Recycled paper

  • Stainless steel

  • Bamboo

Why shouldn't kids play with plastic toys?

According to recent studies, 90 per cent of toys are made out of plastic. So realistically, some of your children's toys will be made out of the material and we aren't encouraging you to dash them all. However, a lot of plastic toys do not have the durability that their wooden or steel counterparts do. This means they are more likely to break or lose bits which means they are likely to be chucked in the landfill only a few months after being purchased. Plastic toys can take anywhere between 20 to 500 years to decompose. So basically, that toy that was enjoyed for just a month can harm the planet for centuries.

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