As a parent, you will know the pain of unpackaging your child's new must-have toy only to be left with a mountain of packaging which is non-recyclable. Not only is it detrimental to our planet but it's an absolute headache. As your child grows, you may feel like you are swimming in garish plastic toys that all come in tonnes of plastic packaging. And as tempting as it can be to ban toys entirely, they do serve a purpose. Toys aid every aspect of your child's development, from emotional to cognitive skills. But the great news is now more than ever we can choose toys which are sustainable and eco-friendly.
One of the biggest trends in the toy industry this year is sustainability and eco-friendly toys and we couldn't be happier. More and more manufacturers are opting for recyclable packaging, minimal packaging or incorporating the packaging as part of the play.
Iconic French toy brand Janod has recently teamed up with The World Wide Fund for Nature (WWF) to create a new sustainable line. A spokesperson for the Janod explained; "We recognise that our most basic needs are dependent on a healthy natural world, which is currently under threat so, inspiring the youngest members of our society to care about the flora and fauna is essential. The protection of the planet is key. What we produce today will affect our children’s tomorrow so let’s act together!”
Sensory toys are designed to stimulate a child's five senses: sight, sound, touch, smell and taste. However, many of the brightly coloured toys are made from plastic materials. We have scoured the internet to find the best sustainable and eco-friendly toys which will aid development, fulfil your little one's sensory needs and help to save the planet too.
Best sustainable toys 2023:
Writer's choice

Description
This toy is brand new to the market and it ticks so many of our eco-friendly boxes. We cannot get
Pros
- Comes with a fact booklet
- Educational
- Practical
- Made with 100 per cent recycled plastics
Cons
- Not suitable for all ages
Best overall sustainable toy

Description
PLAYMOBIL Family Tree House is our favourite sustainable toy as it is not only made with
Pros
- Engaging web app
- Promotes creativity and role paly
- High quality toys and figures
Cons
- Parents need to assemble the toy
Best eco friendly bath toy

Description
If you are looking for an eco-friendly bath toy, look no further. This robust colourful toy is
Pros
- Easy to clean
- Non toxic
- Can even go in the dishwasher
Cons
- Price
Mother&Baby award wining sustainable toy

Description
You may think it is a bit strange to give your child a metal toy. However, steel is one of the
Pros
- Disks are hollow with no seams or holes
- Easy to clean
- Great for sensory development
Cons
- May not be as engaging for older children
Best sustainable toy for emotional development

Description
Toys are a fantastic way for children to express how they are feeling and process situations have
Pros
- Encourages conversation
- Helps a child identify facial expressions
- Comes with a cotton drawstring storage bag
- Suitable for all ages
Cons
- No online reviews
Best sustainable toys for role play

Description
These stacking and balancing wooden animal toys can great for helping to develop fine motor
Pros
- Great for hand-eye coordination
- Help develop fine motor skills
- Wipe clean
Cons
- Animals are a little small
Best sustainable toy vehicle
Description
This dump truck has been made from recycled plastic milk containers. We love that this toy truck
Pros
- Robust
- No small bits
- Two colour options
Cons
- Hard to get items in and out of the window

Description
Older children can enjoy bonding with their parents whilst creating these unique animal figures.
Pros
- Creative
- Made from biodegradable card
- Easy instructions
Cons
- Not suitable for all ages
Best sustainable stacking toy

www.kidly.co.uk
Description
This stacking Koala has been created by Janod and WWF. Babies can learn to stack the different
Pros
- Develops hand eye co-ordination
- Great design
- Wip clean
Cons
- Not suitable from birth
Best sustainable packaging

Description
We cannot get enough of this toy because there is no waste. The box is part of the toy, so nothing
Pros
- No waste
- Wooden pieces
- Easily stored
Cons
- Not made from sustainable wood
Best sustainable toy for promoting a healthy lifestyle

www.kidly.co.uk
Description
Kids love scooting around the streets and we love that it's made using discarded fishing nets. The
Pros
- Made from recycled discarded fishing nets
- Light up LED wheels
- Easy to ride
Cons
- Price
Beet eco-friendly plush

Description
We cannot get enough of this super sweet dog teddy which has been made from recycled bottles. Your
Pros
- Comes with an educational tag
- Realistic dog plush
- Made from two recycled plastic bottles
Cons
- Small
Best sustainable subscription toys

lovevery.co.uk
Description
Lovevery Play Kits are made with sustainably harvested wood, organic cotton, nontoxic paint, and
Pros
- Premium toys
- Selected by experts
- Tailored to your child's age
- Sustainable materials
Cons
- Price
FAQs
What makes a toy sustainable?
We have defined a toy sustainable if it is made of biodegradable natural material like wood, cotton of metal. As well as this, we have also considered toys which utilise packaging so that there is little or no waste. As well as including toys which are actively created in an eco-friendly way.
What are sustainable toys made out of?
Sustainable toys are created from materials that do not have a negative effect on the planet. The most popular materials are :
-
Wood - renewable is best
-
Cotton
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Metals
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Recycled paper
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Stainless steel
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Bamboo
Why shouldn't kids play with plastic toys?
According to recent studies, 90 per cent of toys are made out of plastic. So realistically, some of your children's toys will be made out of the material and we aren't encouraging you to dash them all. However, a lot of plastic toys do not have the durability that their wooden or steel counterparts do. This means they are more likely to break or lose bits which means they are likely to be chucked in the landfill only a few months after being purchased. Plastic toys can take anywhere between 20 to 500 years to decompose. So basically, that toy that was enjoyed for just a month can harm the planet for centuries.