If the kids’ birthdays are on the horizon, last summer’s garden toys are looking a bit tired, or you’re the kind of savvy parent who loves ticking off the Christmas list early, then Amazon Prime Day is your moment to shine. It’s a goldmine for parents and little ones alike, packed with amazing deals on toys that will spark joy and keep them entertained for hours.
As a mum of three, this date is always circled on my calendar. After four years of working on Amazon Prime Day toy deals, I’ve become a pro at finding the bargains on children's toys your little ones will actually love and use. This year was no different and while the sale has now ended for another year, there are kids across the country who will enjoy playing with their new toys for a long time!
If you missed out this year, or the toy on your kid's wish list wasn't discounted, don't worry. We'll be keeping an eye out for the next Amazon deal dates and you will be the first to know!
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When is the next Amazon Prime Day 2025?
This year, the event ran from July 8-11, stretching its name a bit to offer 96 hours of incredible savings. The next Prime Day is expected to be in October 2025 - we'll let you know the exact date as soon as it's released.
Is the Amazon Prime Day only for Prime members?
Yes – Amazon Prime Day is exclusively for Prime members, so you’ll need an active membership to access all those amazing deals. If you’re not already a member, don’t worry, you can try Amazon Prime for free and enjoy all the benefits just in time for the big event later this year.
What does Amazon Prime Day end?
Amazon Prime Day 2025 ended at midnight Friday 11 July, but you might find many toys are still discounted so it's worth checking if there's one you know your tot would love.
Live deals on the best children's toy deas:
37% off: Paw Patrol, Transforming PAW Patroller - Was £59.99, NOW £37.56
35% off: Dreamon Wooden Ice Cream Set for Kid - Was £31.99, NOW £20.88
20% off: LEGO DUPLO First Time: Visit with the Doctor - Was £34.99, NOW £27.96
33% off: VTech KidiZoom Duo Camera - Was £59.99 NOW £39.99
Best children's toy deals:
ON SALE
Wannabe hair stylists can unleash their creative sides with this Play-Doh Hair Stylin' Salon. With six pots of fun colours, they can have endless fun creating curls, braids, and using the accessories to make buns and mohawks. And while they're having fun, they'll also be developing their fine motor skills and flexing their creativity and imagination. It's a win-win, especially with 50% off!
Pros
- Includes six pots of play-doh
- Develops fine motor skills and creativity
Cons
- Only suitable for ages 3 and up
ON SALE
AmazonRrp: $59.97
Make playtime a real adventure with the Paw Patrol Launch & Rescue Patroller. Ideal for imaginative play, this large play set holds up to 6 Paw Patrol vehicles and figures at once. It includes Ryder and his iconic ATV allowing little ones to hand-push the ATV or use dual launchers with exciting sound effects for action-packed rescue missions. You can also expand the fun by collecting more vehicles and figures—the perfect gift for any little Paw Patrol fan!
Pros
- Option to buy extras
- Well made and sturdy
Cons
- Some tots got bored easily with this
ON SALE
This Super Mario Kart Playset comes with two Super Mario characters, six buildable balloons and two vehicles - the Biddybuggy and Tri-Speeder, for hours of both building and creative, imaginative fun. It offers plenty of opportunities for storytelling play, and can slot into other LEGO scenes they might already have.
ON SALE
AmazonBring the Jurassic world to life with the TEMI Dinosaur Toys for Kids and Activity Play Mat! Packed with realistic dinosaur figures, a colourful play mat, and a whole lot of adventure, it’s perfect for little dino enthusiasts. Kids can stomp, roar, and create epic prehistoric tales while boosting their imagination and creativity. Dino-mite fun guaranteed.
5.
Xekel 120PCS Magnetic Building Blocks
ON SALE
AmazonThese colourful tiles snap together, and kids can build everything from towering castles to funky robots while exploring shapes, colours, and magnetic magic. It’s a hands-on way to boost creativity, problem-solving, and STEM skills while having fun.
ON SALE
AmazonThe Orchard Toys Match and Spell Game is a delightful educational game where children match picture cards with letter tiles to complete words. Ideal for young learners, it supports phonics, spelling, and word recognition in a fun, engaging way.
AmazonThis surprise-filled set combines the excitement of unboxing with the charm of Barbie. Each set includes a beautifully styled Barbie doll with trendy outfits, fun accessories, and surprise elements that reveal themselves in a unique "pop" moment.
ON SALE
Melissa & DougThis deal offers two themed puzzles. These encourage little ones to build fine motor skills, enhance hand–eye coordination, and explore cause-and-effect. We love these farmyard friends and emergency vehicles because their sturdy construction and clear pieces make them a screen-free, educational, and entertaining choice perfect for curious toddlers.
ON SALE
AmazonRrp: $39.95
The LeapFrog 100 Animals Book introduces little ones to over 100 animals from habitats around the world through interactive touch-and-listen pages. With real animal sounds, fun facts, and bilingual options, it’s perfect for building early vocabulary and fostering curiosity.
About the author
Hannah Carroll is our Senior Digital Writer. In her capacity, she curates top-notch listicles, crafts insightful how-to guides, and delivers expert product reviews. As a mother of three, Hannah draws upon her comprehensive understanding of all facets of family life to bring true insight into all the products that make running a home easier.