Lansinoh HPA Lanolin Nipple Cream review

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RRP  £11.49
Lansinoh HPA Lanolin

by Maria Martin |
Updated on

Lansinoh HPA Lanolin helps soothe and protect sore, cracked nipples. In fact, 99% of mums would recommend HPA Lanolin nipple cream to other mums*. 100% natural & hypoallergenic with no perfume, taste or additives, it is also the only lanolin product to have received the British Allergy Foundation Seal of Approval. There is no need to remove before breastfeeding making it safe for both mum and baby.

This product has also won a 2024 Mother&Baby Award in the best new mum category.

Lansinoh HPA Lanolin
Price: $9.99


  • No smell or taste
  • Safe for breastfeeding
  • Heals cracked nipples


  • Can be fiddly to dispense

*Source: Mum Hub HPA® Lanolin Survey - January 2018. Based on 387 mums.


Lansinoh HPA Lanolin Nipple Cream won Gold in Best Product for Breast Feeding (excluding Breast Pumps), Silver for Best New Mum/ Maternity Skincare Products and Bronze in Best Pregnancy/Maternity Product in the Mother&Baby awards 2023 and 2024.

Testing the Lansinoh HPA Lanolin Nipple Cream

Gentle enough to use while breastfeeding, without having to worry about wiping it off before baby latches, but effective at healing cracked and damaged nipples, testers praised Lansinoh HPA Lanolin Nipple Cream highly.

"Lansinoh nipple cream literally saved my breastfeeding journey especially when my nipples have become a little sore or chapped and in need of some moisture, the flip-top lid is perfect for juggling whilst holding on to baby and being able to feed with the cream in situ is perfect especially in the early days when they have no patience to wait more than five seconds to latch."

All our tester mums had a similar experience, commenting how this nipple cream was a "lifesaver" particularly if they were in the early stages of breastfeeding. One said: "I had a really tricky start to breastfeeding and needed a lot of help. Everyone recommended using HPA lanolin for a bad nipple crack I suffered from for months. Although it was no miracle (and nothing is!) it made me feel protected and helped heal me little by little. It came highly recommended and I can see why, the texture is lovely and smooth and it smells neutral, and is non toxic to baby. I genuinely think I may not be breastfeeding today had I not regularly made use of Lansinoh HPA Lanolin Nipple Cream!"

The small portable tube was praised for being easy to pop into the hospital bag or changing bag and all agreed they would recommend this product to fellow mums and continue using it themselves.

This product was a lifesaver in the first few days and weeks of breastfeeding. I have breastfed all three of my children and have relied on this product every time. As soon as my nipples became sore and cracked I applied a generous amount of the HPA lanolin nipple cream and would feel some relief immediately. I also believe it helped them to heal much quicker than they would have if I hadn't used it. I love the fact that it is safe for babies so I didn't have to worry about wiping it away before every feed. Plus I discovered it's great for sore lips, so an extra bonus too.

Lorna: This product definitely made my life easier as a new mum. It was an easy decision to buy this brand to pop in my hospital bag and I wouldn’t have considered any other brand. The product worked quickly, it was very soothing and really helped to protect sore cracked nipples. When my babies started teething they would sometimes bite when feeding and this product was brilliant if they accidentally caught me. I have also used a little bit of this product on the seams/binding of cloth nappies which helps soften them rubbing against my babies skin.

Stephanie: I would definitely recommend this product for those breastfeeding and first-time mums. The pain can be unbearable – I experienced this! And this cream made such a difference – it was easy to put on, comes in a small portable tube and felt like it worked quickly. The baby could still breastfeed in between and the baby wasn’t put off in any way from breastfeeding after I had applied the cream.

Hannah: I would definitely recommend this product to any breastfeeding mama's as the relief it provides is almost instant. The size of the product is perfect for what is needed and a very handy size to pop into your change bag. It's from a very well known and trusted brand within the breastfeeding/baby community.

Jessica: I would 100 per cent recommend this product to others (and have done so many times!) It is the best nipple cream I have come across on the market and I love the fact it comes in a tube that is hygienic for both mum and baby. The small tube also makes it really easy to pop into the changing bag and take it out and about, but as you don't need to apply much each time the amount in a tube still lasts a long time. I had a few tubes, one for at home and one I kept in my bag so I was never without it.

Final verdict

Lorna: I would choose this product without hesitation because it is a long-established trusted brand. It was originally recommended by my midwife and my experience of using it with three babies confirms my personal confidence in the benefits of the product. I like that the product is widely available and that different sizes are available. I bought the small tube for my hospital bag which is now a cute lip balm.

Katherine: I tried a cheaper alternative to this product and I don't feel I had the same positive experience. This product was more superior and more effective than alternative similar products. I have recommended it to friends to use when breastfeeding and even bought it for some friends. I rate it very highly and essential for your hospital bag.

Stephanie: Yes, I continued to purchase this nipple cream, I went through two tubes in the first couple of months. It really was a brilliant product for the early stages and I expect to use it in future if my nipples become sore again – potentially at the teething stage. I will be recommending this product in particular. I didn’t try others but read that this product was highly praised by others too I think this product should win.

There wasn't much our testers thought could be improved with this product, all of them agreed it was a "boob lifesaver!" One suggested a pump dispenser, to make it easier to use with one hand, and make it easier to use every single bit - as the tube made it tricky to get it all out. Others commented on the price, but agreed it was a worthwhile investment when it works.

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