11 of the best buys from the ASOS maternity Black Friday sales

ASOS maternity sale

by Lorna White |
Updated on

When it comes to affordable yet stylish maternity wear, ASOS has long been our go-to. That's why whenever there's a sale, we love to treat ourselves to some bargains and also share our ASOS maternity favourites with you!

Figuring out what to wear when you're pregnant can be a daunting task, but it shouldn't have to be expensive or stressful. Maternity wear doesn't have to be basic or boring. With the changes happening to your body, it’s the perfect chance to change up your style.

If you're struggling with style inspiration, we also have some handy tips to help you dress well while pregnant whether you're dressing for work, dressing for a wedding, or simply dressing for bed. There are so many options out there, which is why we've put together a list of our favourites.

On that note, we've scoured the ASOS maternity sale to make it even easier for you to grab some real bargains at the click of a button.

What is Black Friday?

Black Friday traditionally takes place on the Friday following Thanksgiving in the United States, featuring massive discounts from shops and online retailers. It has now become the biggest shopping day of the year in the UK as well. You can expect to find incredible deals on baby products, tech and electronics, fashion, homewares, and much more.

The discounts don’t stop on Black Friday; they continue throughout the weekend, with even more sales rolling out—not just on the day itself. We’re thrilled to discover all the best Black Friday and Cyber Monday deals for babies. Expect discounts on THOUSANDS of items! Naturally, we’ll cover all the essentials, including highchairstravel cots, toys, as well as maternity wear. What would a list of the best Black Friday and Cyber Monday baby deals be without these must-haves?

When is Black Friday?

Black Friday 2024 officially falls on Friday 29th November, but there are many Black Friday deals running already. Black Friday used to be just one day, but those days are long gone. Last year, we enjoyed a full month of deals, giving us plenty of opportunities to tackle our Christmas gift shopping early. This year, Black Friday falls on November 29, followed by even more discounts on Cyber Monday, December 2.

Best ASOS maternity sale items

Maternity chunky crew neck rib jumper in creamAsos
Price: $16.50 WAS £22

www.asos.com

If there’s one item that’s always a staple in our autumn / winter wardrobes then it’s a cosy cream knit jumper. Perfect for throwing on with some comfy leggings or wearing out with some jeans, it’s designed to fit you and baby through pregnancy and beyond.

ASOS DESIGN Maternity over the bump leggings in blackAsos
Price: $8.40 (was £12)

www.asos.com

You’ll probably want to live in your leggings during your third trimester, so we couldn’t resist this bargain. These fit right over your bump with an elasticated waist and stretchy fit. One reviewer liked how they weren’t see through and she loves to wear them postpartum.

Lindex Maternity 2-pack seamless bras in black and whiteAsos
Price: $25.50 (was 30)

www.asos.com

This pack of two maternity bras featuring one black and one white make a lovely everyday bra. With adjustable straps and drop down clips, they’re also great bras for nursing and they’ll keep you comfy as your boobs change.

Mamalicious Maternity asymmetric ruched top in blackAsos
Price: $25.50 (was £30)

www.asos.com

In need of jeans and a nice top but have nothing to wear? This flattering maternity top will hug you in all the right places and the asymmetric neckline keeps it fun. Pair with your favourite comfy maternity jeans along with a pair of comfy boots for a smart casual look.

Mamalicious Maternity jersey bodycon midi dress in blackAsos
Price: $22.10 (was £26)

www.asos.com

For an effortless comfy dress option that looks really put together while keeping you comfy, we love this jersey dress. Pair with some thick tights, boots and wrap up in your favourite winter coat for a comfy winter outfit.

Mamalicious Maternity zip front fleece with wide sleeves in creamAsos
Price: $26.25 (was £35)

www.asos.com

We all need a go-to cosy fleece at this time of year as the weather drops. This maternity option comes in black and cream and is perfect for winter walks and keeping cosy.

ASOS DESIGN Maternity oversized twill jacket in ecruAsos
Price: $25.60 (was £32)

www.asos.com

We’re huge fans of an effortless outfit here at M&B, and for those days when you want to add something to your jeans and a t-shirt, this over shirt is the perfect option.

ASOS DESIGN Maternity skinny jeans with over bump in mid blueAsos
Price: $15 (was £20)

www.asos.com

Another item you’ll probably struggle to fit into once your bump starts to show is your trusty pair of jeans. This pair features a stretchy jersey bump band with a flattering skinny fit.

ONLY Maternity 2 pack tank top in black and whiteAsos
Price: $19.50 (was £26)

www.asos.com

If you’re in need of some plain vest tops to wear throughout pregnancy, then this two pack of black and white maternity vest tops are perfect. They’re nice and long for your growing bump and the ruching detailing on the sides are super flattering around your bump.

Mamalicious Maternity knitted midi dress with belt in greyAsos
Price: $32.30 (was £38)

www.asos.com

A casual knitted dress is such an easy and comfortable thing to throw on during the colder months. The tie waist on this grey dress makes it flattering around the body and paired with some tights and boots, we think it’s such an easy and comfortable outfit.

Mamalicious Maternity seamless vest top and leggings co-ord in greyAsos
Price: Top: £12.80 (was £16) Leggings: £13.50 (was £18)

www.asos.com

If you’re after a sporty co-ord we love this grey set. This seamless set fits you throughout pregnancy and beyond and paired with your favourite hoodie, it’s an ideal outfit for everything from maternity appointments to school runs! Note that the vest and leggings are sold separately.

Lorna White is the Products Editor for Mother&Baby. After running the Yours magazine website, specialising in content about caring for kids and grandchildren, Lorna brought her expertise to Mother&Baby in 2020. She has a keen interest in a range of topics from potty training and nutrition to baby names and early development and has a wide range of experienced medical experts and professionals at her fingertips. In her spare time, she enjoys spending time with her two young sisters, dog walking and enjoying the outdoors with her family.

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