Mumfluencer, new mum of three, and all-around inspiration, Mrs Hinch is known for more than just her sparkling home and genius cleaning hacks; she’s also a style and beauty icon for fellow mums. No matter how hectic life gets, she always looks flawless, and we're always eager to know her go-to makeup must-haves. So, when we saw her go-to concealer is currently on offer on Amazon, we shrieked with delight.
Mrs Hinch (real name Sophie Hinchliffe) is the queen of affordability. Like her home hacks, she swears by budget-friendly beauty buys. A few years back, she shared her makeup essentials on Instagram, revealing one product she can’t live without: the Maybelline Instant Anti-Age Eraser Eye Concealer.
Our writers, Hannah Carroll and Rebecca Lancaster, who are both busy working mums, also love this product because it's quick and easy to use. Hannah said, 'With three boys under eight, I love this concealer for its ability to brighten tired eyes and conceal dark circles even after the worst night's sleep, which is most of the time.'
The good news is this budget-friendly concealer is an even bigger bargain right now. It currently has 32% off, making it less than £7 and the perfect pick-me-up for tired mums who need a quick glow-up. We’ve also rounded up all of Mrs Hinch’s favourite beauty buys so you can get her polished look at home.
Mrs Hinch's beauty products
Mrs Hinch's favourite concealer
ON OFFER
AmazonSay goodbye to tired eyes. This multi-tasking concealer brightens dark circles, smooths fine lines, and helps you look refreshed. Enriched with goji berry and haloxyl to fight signs of fatigue, it’s quick and easy to apply with a soft applicator. Just twist, dab, and blend for an instant glow-up, perfect for mums on the go.
Pros
- Easy to use
- Affordable price
- Quick to apply
Cons
- Limited colours
Mrs Hinch's best multi-purpose beauty product
Maybelline 
Get glowing in seconds with Maybelline’s first 4-in-1 makeup. It primes, conceals, highlights, and evens skin tone for a naturally radiant finish. The self-adjusting formula blends seamlessly into your skin, while the built-in sponge applicator makes application quick and effortless.
Pros
- Easy to use
- Quick to apply
- Great coverage
Cons
- Limited colours (but the formula can adjust to your skin).
Mrs Hinch's favourite beauty blender
Real TechniquesThe Real Techniques Miracle Complexion Sponge makes makeup application quick and effortless, perfect for busy parents who need a flawless finish in a flash. Its soft, versatile design blends foundation, concealer, and more for a smooth, natural look, whether you’ve got five minutes or fifty.
4.
Urban Decay 24/7 Moondust Eyeshadow Compact
Mrs Hinch's favourite eyeshadow
Urban DecayThe Urban Decay 24/7 Moondust Eyeshadow is a must-have for parents who want to add a little sparkle to their look with minimal effort. Its ultra-pigmented formula glides on smoothly, delivering a long-lasting, stunning, shimmery colour that brightens your eyes instantly.
Mrs Hinch's favourite setting powder
LAURA MERCIERThe Laura Mercier Translucent Loose Setting Powder is ideal for mums seeking a smooth, matte finish that lasts all day. Its lightweight formula sets makeup without feeling heavy, keeping you looking fresh and shine-free from morning to night.
Hannah Carroll is our Senior Digital Writer. In her capacity, she curates top-notch listicles, crafts insightful how-to guides, and delivers expert product reviews. As a mother of three, Hannah draws upon her comprehensive understanding of all facets of family life to bring true insight into all the products that make running a home easier.