When you're expecting or have a newborn, the demands of pregnancy and new parenthood, from morning sickness to sleep deprivation, can definitely impact your usual glow. While you might be dreaming of some new beauty treats, your budget is likely stretched thin with all the essential baby gear like prams and nappies and sometimes it can feel like there's no room to splurge on yourself.
When is the Amazon Prime Sale 2025?
But wait! With Amazon Prime Day just around the corner, you don't need to think twice about buying some beauty products for yourself because there will be some brilliant beauty deals on saving you bucket loads on your favourite brands. This year Prime Day runs from July 8-11 so it's not just a day as the name suggests, but 4 days, more specifically 96 hours of savings to be precise. New this year, 'Today's Big Deals' will drop themed daily deals from top beauty brands like Kiehl's and others.
As always the Mother&Baby team will bring you the best deals as soon as we spot them. Sign up to the Mother&Baby newsletter to find the lowest prices on the brands and products you love, sent direct to your inbox.
If you can't wait, we've found some great deals on right now that you can buy or add to your wishlist today, along with top-selling beauty bargains from last year's Prime Day (some of which were discounted by almost 50%) which we expect might be in the Amazon Prime Day deals again this year. Here's a list of what we've got our eye on now...
Best beauty deals for mums 2025
10% OFF
AmazonIf late nights are taking their toll, Medik8 Crystal Retinal uses Retinaldehyde, which works up to 11 times faster than classic retinol. It delivers texture, brightness, firmness and clarity while dealing with wrinkles and dark spots, so you'll look like you've had a full night's sleep (even if the reality is very different!). Medik8 comes in a range of strengths, and many are reduced in the Amazon Spring Sale, so you can find the right one for you at the right price.
35% OFF
AmazonKourtney Kardashian's favourite makeup remover, Garnier Micellar Cleansing Water, currently has a fabulous 43% off, so we're all adding this celeb-mum-approved deal to our basket. We can see why Kourtney's a fan; it gently cleanses skin of dirt, oil, SPF, pollution and dead skin cells, and is dermatologically tested and accredited by the British Skin Foundation and Allergy UK, so it's suitable for all skin types.
25% OFF
AmazonIf mum's make-up brushes are looking a little past their best, why not surprise her with a new set from the UK's number-one selling make-up brush brand for a bargain price? This complete set will let her make up her face, cheeks, and eyes. It includes a blush brush, miracle complexion sponge, deluxe crease brush, setting brush, and expert face brush. The brushes are custom-cut bristles that are long-lasting, easy to clean, and 100 per cent cruelty-free, while the extended aluminium handles are lightweight, easy to use, and colour-coded.
AmazonIf there's a beauty product that works as hard as you do, it's this one! From dealing with dry, rough skin on your face, hands, feet and body to being a face mask and face primer, this multi-tasking dry skin saviour helps hydrate your skin from top to toe.
37% OFF
AmazonIf you're a mum who enjoyed thicker hair during pregnancy and has since given birth and found that bounce has dwindled, OLAPLEX Hair Perfector can help repair and treat hair to restore it to health. It is an investment, but if you can save money on the Amazon Spring Sale, it's an investment worth making!
6% OFF
AmazonOne product that I buy time and again, this night moisturiser works to reduce wrinkles, plump up skin and makes me look as though I've had a decent amount of sleep, when the reality is very different.
40% OFF
AmazonIf your morning shower has become the one time you can indulge in some self-care time, make it count with The Bed Head by TIGI. It's ideal for dry and damaged hair, with a nourishing shampoo and deeply conditioning treatment to leave hair frizz-free and hydrated.
24% OFF
AmazonThese BaByliss Rose Lustre Hair Straighteners are a must-have for quick and easy hairstyling, perfect for busy mums. They have three settings, a 30-second heat-up time and a one-hour automatic shut-off time for peace of mind.
50% OFF
AmazonRrp: $35.00
Suitable for all hair types, this L'Oreal Paris Elvive Lamination treatment will reduce frizz by sealing the cuticles, making your hair shinier, smoother, and stronger. It's a rinse-off treatment, so you can do any odd jobs around the house while you leave it to work its magic, and what mum doesn't love a product that lets you multi-task like a pro!
AmazonBeing a mum is all about efficiency, and this Foreo cleansing brush will make your face wash work harder so you can get better results quicker. It has 12 intensities of T-Sonic pulsations and a 2-zone brush to remove more impurities, and a 30-second glow boost mode to make it look as though you've had 8 hours sleep.
31% OFF
AmazonForget waxing or bleaching. With the Braun Silk-épil 9 Epilator, you can shave and trim your facial hair with ease. It's waterproof (so you can use it in the bath or shower) and portable, plus it works well on those tricky-to-reach areas. We love that it comes with multiple attachments, too.
Can I take part if I'm not a Prime member?
No. You won't be able to take advantage of any of the Prime Day deals without a Prime membership, but it's really easy to sign up.
How to become a Prime member
Becoming a Prime member is easy - it costs £8.99 per month, or £95 for the year if you pay upfront (saving you £12.88). Or if you're a savvy parent who doesn't want to lock into a year-long contract, you can sign up for a 30-day free trial, take advantage of the deals, and then cancel before the 30 days are up. Simple!
What are the other benefits of a Prime membership?
Quick deliveries: Unlimited one-day (and even some same-day) shipping is the main feature of Amazon Prime, but there’s also now a grocery delivery service called Amazon Fresh that lets you get free deliveries (more than £40) from local supermarkets.
Prime Video: Access to the Prime Video streaming service – which lets you watch and temporarily download movies and TV shows to your phone or tablet.
Prime Photos: You get unlimited photo storage via Amazon Cloud Drive so you can save or back up your favourite images securely.
Amazon Music for Prime: This is the middle – shuffle only – tier of Amazon’s own music streaming service. You get ad-free access to 100 million songs.
Prime Reading: This lets you loan books and magazines from a specific Prime Reading catalogue to read on your smartphone, tablet, or Kindle. There is also a Kindle-focused service that gives you early access to download a new book every month for free.
Prime Early Access: Gives you up to half an hour of early access to Lightning Deals.
Prime Student: UK students (higher education) are eligible to get 50% off Amazon Prime after the six-month trial comes to an end.
Prime Gaming: Free titles and free in-game content, plus a monthly channel subscription to use on Twitch.
Prime Discounts: Your membership unlocks discounts on other Amazon services, including two free two audiobooks on Audible if you sign up for a 30-day trial, a cheaper £3.99 per month tier of Amazon Kids+ (it’s usually £6.99), and an offer that gives you Amazon Music Unlimited for £8.99 per month (usually £10.99).
Well worth it we say!
About the author
Rebecca Lancaster is a Digital Writer for Mother&Baby, drawing on ten years of parenting her two children to help others navigating their own parenting journey. As a freelance writer, she spent ten years working with leading lifestyle brands, from travel companies to food and drink start-ups, and writing everything from hotel reviews to guides to the best British cheeses. She’s particularly interested in travel and introducing her children to the excitement of visiting new places, trying different foods (less successfully) and experiencing different cultures.