Shop The White Company’s best baby buys

This adorable pramsuit is the perfect blend of comfort and style for your little one. Made from soft, recycled materials, it keeps babies cosy on chilly strolls with its fleecy lining, mittens, and a fun hood featuring 3D bear ears. The star-shaped quilting adds a special touch, while the two zips extending down each leg make dressing quick and easy. This pramsuit offers both functionality and a little touch of whimsy. It’s a must-have for chilly days!

Keep your little one extra cosy and festive with this Organic Cotton Christmas Pudding Hat. Made from pure, soft cotton, this hat features red pom-poms as berries and 3D holly leaves for an adorable holiday look. The ribbed trim ensures a snug fit to keep your baby warm throughout winter adventures. Great choice for parents who want their tot to look cute and stay warm during the holiday season, this hat is a fun, seasonal accessory that adds extra cheer to any outfit.

Get ready for a magical festive countdown with this charming Christmas Tree Advent Calendar. Designed to be used year after year, it features 23 pockets for small daily surprises—whether it’s a sweet treat, a tiny toy, or a little sticker. The 24th pocket is extra large for a special Christmas Eve surprise, and the whole calendar is topped with a silver star.

This one is perfect for parents looking to create a fun and memorable holiday tradition, this calendar adds a special touch to any home and is ideal for hanging in children’s rooms or on a door.

A cellular blanket is a must have baby essential and you’ll want plenty of blankets handy for your little one as they grow. This beautiful and classic design from The White Company is available in four colours but we personally love the classic white the most. Made from gently brushed pure cotton, the cell construction help keeps baby at just the right temperature. Available in two sizes; cot or pram, it’s super soft with a silky satin edge.

We think these lovely little rattles make the perfect baby gift for any new arrival. Ideal for playing with at home or taking on the go, the crochet texture and gentle rattle sound makes for a calming sensory experience for baby. The cute designs feature a white bunny with floppy ears and brown bear with round ears.

There are few things as cute as your baby’s first pair of booties and these might just be one of our favourites. These fluffy booties feature a comfy roll-top design to keep the booties snug around those little baby feet. Ideal for wearing with footless pramsuits or sleepsuits, they also make an ideal gift for any new arrival in the winter months.

Bored of bunny rabbits and teddy bear gifts? We think Hattie the adorable Highland cow might be even cuter! Soft against baby’s skin, this farmyard theme plush makes a lovely gift.

There’s something so classic about a gingham pair of pyjamas for little ones. Not only do these pyjamas feature a cute collar, engraved buttons and sweet heart design, it also comes with a tiny bunny companion to keep your little one company. They’re also practical too with the poppers down the legs for easy changing and we also love that they also come in a blue if pink isn’t your style.

A hooded towel is an adorable addition to any bathtime routine and helps you keep baby warm after their bath while drying their hair quicker. Made using plush Hydrocotton that’s absorbent and fast-drying, it’s designed to stay soft even after repeated washing. Available in four different colours, it features adorable bear ears on the hood too!

It’s always a good idea to stock up on a few different sleeping bags for baby at different tog levels, particularly as the seasons change and the temperature becomes unpredictable. This 2.5 tog is ideal for chilly nights and we love the sweet ditzy flower-print design along with the lettuce-frill collar. With poppers at the shoulders and under the arms and zip around the main body, it’s easy for nighttime changes and is secure enough to stop baby wriggling out.

This sweet print inspired by the city of London is made from a super-soft organic cotton to keep little ones cosy and warm all night. Featuring secure poppers under the arms to keep baby secure, at 2.5 tog, it’s ideal for chilly nights, there is also popper shoulders and a double zip for easy changing.

Available in sizes from birth up to 18 months, this gorgeous Organic Cotton Jingles Reindeer Jumper features antlers and a 3D pom pom nose. It's a simple yet sweet design, in a really subtle blue colour.