Use only the best organic cotton for your baby

frugi bees

by Stephanie Spencer |
Published on

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Leading children’s clothing company Frugi is on a mission to show the world that thoughtful design, sustainable clothing and accessories, and a passionate team can help change the world – putting people and the planet first in everything they do.

“Why is organic so important?” we hear you ask! Organic cotton is simply better for everyone, from the farmers who grow it to the little ones wearing it. With organic cotton, you won’t find any nasty chemicals that are in conventionally farmed cotton, and it’s better for the wildlife that calls organic farms home. Organic cotton is also much kinder to babies’ delicate skin, especially those who suffer from skin irritations such as eczema. Another fact Frugi love about organic cotton is that it's so much more durable so the clothes last and last so that they can be passed on between siblings and friends - sharing the Frugi love for generations!

frugi baby hat

Frugi prides itself in being certified both by the Soil Association and Global Organic Textiles Standard (GOTS) - the Soil Association certify and audit all their processes from seed to final Frugi product for their GOTS licence. GOTS is the leading standard for textiles made from organic fibres worldwide. It shows that Frugi commits to the highest level in environmental and social standards.

Frugi’s quality clothes are as fun as they are comfortable and practical and, most importantly, they are made to last with intelligent designs so that the clothes can be worn for longer. Clever features such as extendable straps, sleeves, and cuffs, allow the clothes to grow with the child and be passed down through generations. You can find a selection of reversible styles offering two outfits in one, ideal for quick changes and giving more choice in your little one's wardrobe. Frugi’s easy-dressing styles are perfect for wriggly babies and feature delicate details such as guide poppers, easy-on necklines, and integrated scratch mitts to make life that little bit easier for parents. What’s more, watch out for Frugi’s playful details across the range with interactive characters and embellished details that engage little ones in exploring new textures and developing their fine sensory motor skills from an early age.

Frugi’s baby range is updated each season with a collection of beautiful unisex prints. These adorable styles are made for easy dressing with quick-snap fastenings, cosy integrated scratch mitts, and in a variety of gorgeous prints so parents can mix and match their baby’s first wardrobe.

bee gift set

The unisex Buzzy Bee Gift Set is no exception. Shopping for a new arrival or the perfect gift? This super-snuggly set is a gorgeous collection of their most-loved baby pieces presented in a handy drawstring organic cotton bag. The long-sleeved babygrow, with handy fold-back mittens on the cuffs, helps to prevent minor scratches or scrapes. In the cooler months, the double layered feet protect teeny toes from the chill, whilst also giving the perfect amount of cover in the warmer months. To make changing and dressing that much easier, it is also fully poppered making it Ideal for those rushed mornings or accidental emergency wardrobe changes.  The coordinating short-sleeved body offers a clever envelope neckline allowing for a super easy and safe changing option over the head or down the body. Like a cherry on the top, a matching knotted hat adorned with adorable buzzy bees completes this best-selling gift set.

tots bots bee nappy

The Buzzy Bee gift set also matches with Frugi’s sister brand TotsBots for a stylish reusable nappy brand option. For newborn to potty-training, using Easy-Fit reusable nappies halves the weekly rubbish, reduces carbon footprint by 40% and protects the planet our babies will inherit. Even one reusable nappy change a day can make a difference!

Frugi, which means fruits of the earth in Latin, is on a wider mission to help raise the next generation of eco-heroes and in 18 years has so far donated a whopping £1 million to charity by allocating 1% of turnover each year to various children’s causes.

Frugi’s commitment to using GOTS certified organic cotton makes their most-loved styles an essential for any new baby’s first wardrobe. If you love the buzzy bee design, you can find more organic cotton loveliness over at

Love the planet you play on!

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