The new JoJo x Gruffalo line brings together the beloved characters of The Gruffalo with the charming style of JoJo Maman Bébé.
This exciting collaboration merges classic children’s storytelling with adorable, high-quality clothing and accessories, designed with both parents and little ones in mind. Featuring playful prints and vibrant colors inspired by the world of The Gruffalo, the collection offers a range of cozy outfits, fun accessories, and practical items perfect for everyday adventures.
Best at a glance:
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Best overall for its set: JoJo Maman Bébé Gruffalo Appliqué Sweatshirt and Joggers Set, buy on here from Next
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Best for its jersey style: JoJo Maman Bébé Gruffalo Check Hooded Shacket, buy on here from Next
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Best for its polka-dot lining: JoJo Maman Bébé Gruffalo Appliqué A-Line Dress, buy on here from Next
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Best for its fluffy fabric: JoJo Maman Bébé The Gruffalo Appliqué Borg Zip-Up Jacket, buy on here from Next
With attention to detail, comfort, and durability, the JoJo x Gruffalo line is just right for fans of all ages, while adding a touch of magic to children’s wardrobes.
Best overall for its set
Next www.next.co.uk
Featuring charming Gruffalo appliqué, the set brings the beloved character to life, making it a fun and playful option for kids who love the story. The sweatshirt and joggers are warm and cozy, ideal for cooler weather. They're also easy to put on and take off, making them practical for everyday wear.
Pros
- Set includes blue joggers and blue and red long sleeve sweatshirt
- Available in sizes 6 months - 5 year olds
- Gruffalo appliqué motifs
- Fox pet in pocket
- Elastic drawstring waistband
- Machine washable
Cons
- No onsite reviews
Best for its jersey style
Next www.next.co.uk
Combining the warmth of a jacket with the comfort of a shirt, this shacket is perfect for layering in transitional weather. Its check pattern adds a trendy, timeless look. Combining the warmth of a jacket with the comfort of a shirt, this shacket is perfect for layering in transitional weather. Its check pattern adds a trendy, timeless look. The hooded design and soft, cozy materials provide warmth while keeping your little one comfortable, ideal for cooler days, and with practical pockets, it's perfect for storing small treasures or keeping hands warm.
Pros
- Checked design shacket
- The Gruffalo motifs
- Chest pocket
- Jersey-style hood
Cons
- Machine wash only
Best for its polka-dot lining
Next www.next.co.uk
Featuring delightful Gruffalo appliqué, this dress adds a playful, storybook-inspired touch that kids will love. With its simple pull-on style, it's easy for parents to dress their child, making it a practical option for busy mornings. And, made from soft, breathable cotton, the dress is gentle on sensitive skin, ensuring comfort while being durable enough for everyday wear.
Pros
- The Gruffalo dress
- Available in sizes 6 months - 5 year olds
- Features appliqué character scene
- Polka-dot lining in green
- Quoted from the famous tale: “There’s no such thing as a Gruffalo?”
- Shoulder buttons
Cons
- No onsite reviews
Best for its fox pet in pocket
Next www.next.co.uk
The charming Gruffalo-themed pockets add a playful and unique touch that kids will love, making it a fun, story-inspired addition to their wardrobe. And, with its button-up design, it’s easy to put on and take off, while also being versatile enough to pair with a variety of outfits, from casual to more dressed-up occasions. Also, it's machine washable, making it convenient for parents to clean and maintain, while still looking good after multiple wears.
Pros
- Knitted green cardigan
- The Gruffalo cardigan features the Gruffalo and Fox
- Button down front
- 100% Cotton
- Great for warm weather
- Machine washable
Cons
- Not many colours to select from
Best for its fluffy fabric
Next www.next.co.uk
Made from soft borg fleece, the jacket provides excellent warmth and comfort, making it perfect for cooler weather and outdoor adventures. And, featuring fun Gruffalo appliqué details, this jacket adds a playful and whimsical element that will delight little fans of the book. The zip-up front makes it easy to put on and take off, adding convenience for busy parents and independent toddlers. And, with Winter just around the corner, this will help your little one stay warm, and with its lightweight design, makes it a great layering piece, ideal for wearing over other clothing during chilly days.
Pros
- Stunning colours: Blue, red and white
- One zip-up pocket on the chest
- Two side pockets to help store little treaures
- Zip-up opening
Cons
- Sizes 2 - 3 year olds is out of stock
Best for bathtime
JoJo Maman Bébéwww.jojomamanbebe.co.uk
The JoJo Maman Bébé Gruffalo printed dressing gown is an excellent choice for kids, giving the perfect blend of comfort, practicality, and playful design. Made from soft, cozy fabric, it provides warmth and relaxation, whether for early mornings, post-bath snuggles, or bedtime routines. The fun Gruffalo print makes it a hit with young fans, adding a whimsical touch to their loungewear.
Pros
- Sizes available - 6 months - 6 year olds
- The Gruffalo dressing gown in blue
- Popper button at top
- Front pockets
- Rope tie waist (unremovable)
Cons
- Not many colours to choose from
Kids are bound to be captivated by The Gruffalo for its imaginative storytelling, unforgettable characters, and playful illustrations, and they'll love to have the characters on their clothes too.
The tale of a small, clever mouse outsmarting much larger animals—and even a fearsome Gruffalo—keeps young readers engaged with its mix of suspense and humor.
Plus, the rhythmic, rhyming language adds to the enjoyment, making it fun to read aloud, while the colourful illustrations bring the magical forest and its characters to life, and what better way to celebrate this with such an amazing collaboration.
Adejumoke Ilori is a Commercial Content Writer for Mother&Baby. She is a mum to a little girl and has worked for various digital platform. She has produced content that empowers women from all walks of life by sharing real life stories based on relationships, loving yourself and motherhood. She has also worked for OK! and New Magazine, writing product reviews, covering fashion and beauty, the latest celebrity news and lifestyle. She enjoys spending quality time at home with her daughter creating precious memories – doing things like spa nights and grabbing popcorn and cuddling up.