Nominations now open for WaterWipes Pure Foundation Fund in UK and Ireland

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by Stephanie Anthony |
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For the 4th year running WaterWipes® has announced its annual award that celebrates healthcare professionals for their outstanding care in the pregnancy, birth and postnatal journey

WaterWipes® is proud to announce the fourth annual Pure Foundation Fund, a bursary fund in the UK and Ireland, which honours the achievements of Healthcare Professionals (HCPs) working in maternity, neonatal and postnatal care. This year the award will recognise two winners from the UK and two winners from Ireland, who will win a generous bursary of £5,000/ €5,000 for their place of work, to continue to improve the care of the parents and babies they serve.

This year’s Pure Foundation Fund will recognise HCPs with a reward that powers forward their efforts to continue providing excellent care for families and babies. HCPs can nominate themselves or be nominated by others from 1st June – 28th July 2023.

About the Pure Foundation Fund

HCPs are the great protectors of our health and our future generations. HCPs providing maternity, neonatal and postnatal care improve and save the lives of women and babies around the world. For pregnant women that have questions or concerns, HCPs take the time to really listen and understand their concerns, answer all questions great or small and provide comfort every step of the way. For nervous mothers giving birth, HCPs provide a calm presence and kindness to successfully usher them through their delivery. For new parents wondering if their baby is sleeping too much or eating enough, HCPs provide them with guidance and reassurance. When illness strikes or medical conditions arise, HCPs provide care and support during these critical and vulnerable moments. That is why WaterWipes® wants to celebrate these extraordinary professionals by rewarding two winners from Ireland and two winners from the UK to recognise this incredible achievement with a prize.

The winners receive:

• £5,000/ €5,000 for their department to improve the care of parents and babies. For example, to purchase equipment, provide resources for parents, fund training, improve practice/care or support further research relating to pregnancy, baby care, and neonatal care.

• A bulk donation of WaterWipes® to the winner’s organisation.

• A WaterWipes® Pure Foundation Fund trophy.

• A £500/€500 gift card and flowers.

How to enter

Nurses and midwives in Ireland/UK working in the fields of maternity, neonatology and postnatal care can self-nominate or nominate a HCP or colleague that has demonstrated outstanding care. Alternatively, if you're a new or expectant parent who has been touched by the exceptional care of a healthcare professional, and you want the opportunity to spotlight this healthcare hero, we invite you to nominate them for the Pure Foundation Fund.*

Alongside WaterWipes® on the judging panel this year are representatives from the Irish Neonatal Health Alliance (INHA), Irish Nurses and Midwives Organisation (INMO), UK premature and sick baby charity, Bliss, and The Neonatal Nurses Association (NNA), who will review all nominations and select the four final winners.

*The deadline for entries is 28th July 2023 and the winner will be contacted via WaterWipes® PR agency, Fleishman Hillard, if they have been nominated. If known, the entry should also outline what the bursary fund could be used for.

Get further information about the Pure Foundation Fund or submit a nomination

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