Mums, PINK KitKats are coming to the UK!

by motherandbaby |
Published on

Just when you thought we’d reached peak 2018 with the arrival of colour-changing flavoured gin, KitKat have revealed their Millennial Pink chocolate bar will be launching in Europe, UK and America. Can we get a communal ‘YESSSS!’?

The baby pink bar originally launched in Japan and South Korea earlier this year, but Nestlé have decided to bring the KitKat Chocolatory Sublime Ruby bar over to this side of the world.

The new four-finger wafer bar is called the KitKat Ruby in the UK and is made out of naturally pink ‘Ruby’ chocolate, created last year by Swiss cocoa producer Barry Callebaut. The pink chocolate is made using ruby cocoa beans, which also add a subtle berry flavour. Pretty and delicious, what more could you want?

“We know that a new type of KitKat is a really big deal and we are very excited to be able to offer a different type of chocolate for KitKat fans to try,” Alex Gonnella, marketing director for Nestlé's UK confectionery business explained to MailOnline.


“After the extremely successful launch of KitKat Chocolatory Sublime Ruby in Japan and South Korea, this is the first time the Ruby chocolate will be available in an iconic four finger format and we are sure that the Ruby chocolate KITKAT will be a great hit in the UK.”

The KitKat Ruby is the latest new flavour to hit our shelves after a Lemon Drizzle flavoured bar was spotted in ASDA supermarkets back in January.

The KitKat Ruby will be exclusively available in Tesco stores from 16th April.

Now read:

A life coach says doing these 4 simple things can make you instantly happier

Mothercare issues urgent recall of popular baby toy over battery fears

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us
How we write our articles and reviews
Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.