From mum to mogul: celebrity mums who’ve launched their own kids’ brands

by Charlotte Duck |
Published on

Having children inspired these A-List mums to launch new businesses aimed at kids.

From an eco-wellness brand and online educational apps to colourful kids’ clothes, see the ventures these stars have come up with.

10 celebrities who’ve launched their own kids’ brands:


The Celebrity Mum-Moguls

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1) Emma Bunton: Kit & Kin

Spice Girl Emma Bunton founded kids’ skincare and clothing line, Kit & Kin, after both her boys suffered terrible eczema and she struggled to find products that wouldn’t further irritate their skin. As well as bubble baths, moisturisers and body washes that don’t contain harsh chemicals, the brand also sells eco-friendly nappies and wipes, and organic cotton baby clothes.

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2) Julianne Moore: Freckleface Strawberry

We know her best as an Oscar-winning actress, but Julianne Moore’s talents don’t stop in front of the camera. The star launched Freckleface Strawberry (named after her childhood nickname), a series of books and online educational apps about a child who overcomes being teased for having freckles.

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3) Fearne Cotton: Fearne by Fearne Cotton

After giving birth to two children, Fearne Cotton teamed up with Boots to create a line of bright, colourful clothes that are made to be taken outside and played about in. Her range goes from newborn to age six, and features reversible hoodies, tracksuits, big, bold prints and vibrant shades. These clothes are 100% made with kids in mind so there are no fussy details just lots of fun and super-comfy fabrics.

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4) Tamara Ecclestone: Fifi & Friends

Model, socialite and TV star Tamara Ecclestone used her extensive knowledge of the beauty industry to create this kids’ skincare range, which uses all-natural products, and is also wheat- and gluten-free. She named it after her daughter Sofia (Fifi for short) and the brand has grown quickly; it’s now stocked in Harrods and sold worldwide.

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5) Jessica Alba: The Honest Company

Jessica Alba had big ambitions for her wellness brand, Honest, when she launched it in 2012 - and she’s certainly achieved them. Now valued at around $1 billion, the company sells non-toxic, ethically-sourced household products such as laundry detergent, multi-surface cleaner and nappies, as well as baby formula, multi-vitamins for mums and beauty products.

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6) Jools Oliver: Little Bird Clothing

Jools Oliver has five children and 14 years of motherhood behind her, so she certainly knows what goes into great kidswear. The former model worked with Mothercare to create her Little Bird Clothing line which is inspired by the fashion of the Seventies. The collection features vintage shapes, nostalgic motifs (think florals, rainbows and toadstools) and bright injections of colour. Many of the pieces are unisex and designed to be hard-wearing so they can be passed down from brother to sister or vice-versa.

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7) Jessica Simpson: Jessica Simpson Collection for Girls

Singer and actress Jessica Simpson has launched a clothing line for young girls alongside her women’s label. The brand is stocked in 100s of outlets across America, including Macys and Nordstrum, and is characterised by some very Jessica-esque details like fur trims and embroidered sleeves.

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8) Madonna: Material Girl

Not only did Madonna create the aptly-named Material Girl label after becoming a mum, she did it in collaboration with her daughter, Lourdes. The teenage fashion label has punk references, inspired by the clothes the singer wore in the 80s, and has used the likes of Taylor Momsen, Kelly Osbourne, Rita Ora and Zendaya as faces.

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9) Marie-Chantal, Crown Princess of Greece: Marie-Chantal

It’s hard to imagine Kate Middleton setting up her own childrenswear brand but the Crown Princess of Greece has done just that. While pregnant with her third child, Marie-Chantal founded her eponymous label, which creates timeless, classic clothes for little princes and princesses. This luxury brand has a London standalone store and is stocked in Harrods.

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10) Billie Faiers: My Babiie

After having two children, TOWIE star Billie Faiers worked with My Babiie to create The Signature Range of affordable prams and pushchairs. The line combines the TV star’s love of modern prints and finishes, like Rose Gold, with the brand’s hi-tech functionality.

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