Amazon’s top 10 toys with 4-star ratings: Check these off your kids’ Christmas lists!

Amazon Toys

by Lorna White |
Updated on

Now that it's getting closer to December, the countdown until Christmas Day has well and truly begun. If you're already planning on how to make the most magical day of the year special for your little one, then you've come to the right place.

“At Amazon, our team truly live for the joy that toys bring to children, whether that’s delivered by the adorable Squishmallow Tally The Grey Cat plushie or through family fun in the form of Pictionary Air Star Wars,” said Matthew Redfearn, Toys Category Leader at Amazon UK.

“In a year where less is more for many families, we are offering options for all tastes and budgets this season, including tens of thousands of toys under £20 across Amazon, so our customers can find that perfect gift this Christmas. We want everyone to have the chance to experience the happiness that playtime brings, so hundreds of this year’s top 10 toys will also be donated and delivered by Amazon UK and Barnardo’s to vulnerable children across the UK.”

Amazon has unveiled their Top Ten Toys for 2024, handpicked by their toy experts. This selection features playtime must-haves that are sure to make your little ones the happiest. These toys are highly rated by parents and children alike, with all products earning 4-star reviews or above. And since we know how important the right choice is, we’ve also included the ones our Mother&Baby writers have in their shopping baskets!

Whether you’re ticking off gifts for birthdays, holidays, or just because, you’ll find something special for your child here.

Ongoing Black Friday deals on Amazon top toys

Black Friday may be over but that doesn't mean you can't still save money because these deals are still live right now. So take advantage of the remaining few deals and grab a bargain while they last!

73% off: Pictionary Air Star Wars Family Drawing Game, was £25.68, now £7
22% off: Barbie The Movie Doll, was £44.99, now £34.98
19% off: Melissa & Doug Super Smile Dentist Kit , was £34.99, now £28.34
14% off: Dancing cactus toy, was £18.99, now £15.29
33% off: DECOHOME Mystery Potions Kit for Kids, was £29.99, now £19.99
23% off: Dreamon Take Apart Dinosaur Toys with Storage Box - was £25.99, now £19.99
17% off: Magnetic Tiles Kids Toys STEM, was £29.98, now £24.99
58% off: TEKFUN 2 Pack LCD Writing Tablet, was £18.99, now £7.99
17% off: ALLCELE Robot Toys, was £28.99, now £23.99
3% off: LEGO DREAMZzz 3-in-1 Izzie’s Dream Animals Set, was £34.99, now £33.98

Amazon's top toys for Christmas

From the latest in toy trends including pretend play gifts to games for the whole family, there's something for every child's interests and every budget.

Star Wars legoAmazon
Price: $149.99

Get ready for hours of imaginative play with this epic LEGO Star Wars set. This detailed, buildable Imperial Star Destroyer lets your child recreate scenes from Star Wars: A New Hope—and we know how much Star Wars fans love that! Inside, they’ll find a bridge, command room, and even a Kyber Crystal storage area. With iconic minifigures like Darth Vader, a Stormtrooper, and a special Cal Kestis, this set is a dream come true for Star Wars fans. It’s a perfect toy to combine building with play, and for older kids who love the Star Wars universe. Ideal for kids who enjoy immersive, long-term builds.

One mum reviewer said: "A fantastic set! It’s great for Star Wars lovers and keeps my son engaged for hours. It’s perfect for collectors and kids alike."

20% off

Snackles Amazon
Price: £7.99 (was £9.99)

These super-soft, squishy little Snackles are a perfect gift for younger kids. Each Snackle comes with its own snack and personality, so they can be a fun surprise every time. With 11 different characters to collect, it’s perfect for kids who love soft toys and surprises. It’s perfect for those who love both cuddly toys and surprises, this is a fun gift for kids to collect and bond with their new Snackle friend.

One parent reviewer said: "These plushes are adorable and so soft! My daughter absolutely loves them and can’t stop collecting more. They’re a great gift and perfect size for little hands."

51% off

Hatchimals AliveAmazon
Price: £32 (was £64.99)
Alternative retailers
Kohl's$44.99View offer
Blain Farm & Fleet$49.99View offer
Walmart$50.99View offer
Macy's$53.99View offer

The Hatchimals have a magical new twist! The Mystery Hatch Pufficorn egg lets kids experience the excitement of nurturing their toy until it hatches. With lights, sounds, and mist, this toy is sure to capture any child’s imagination. Plus, it reacts to touch, so they can continue interacting with their Pufficorn once it’s out of the egg.

Kids will love the anticipation of waiting for their Pufficorn to hatch, making this perfect for nurturing play while still offering surprises and interactive fun.

One grandparent reviewer said: “It's a Christmas gift for my granddaughter great reviews looks super cute can't open it yet but looks like a perfect gift perfect condition can't wait for my granddaughter to see it thanks amazon on another great item and as always delivery and service is 100%”

£5 off

Prank PlushAmazon
Price: $10 (was £15)

If you’re looking for a toy that brings the laughs, the Babbling Bear is sure to be a hit. This cuddly yet mischievous toy lets out screams when you press its belly, adding a playful surprise to any room. It’s great for pranking siblings or just enjoying some giggles together. It’s perfect for tots who love a bit of chaos and humour, this toy will get a lot of laughs and become the go-to fun companion.

One parent reviewer said: "My three year old loves it. It does what it says, it's annoying but kids absolutely love it. Decent value for what it is.”

29% off

Play Doh Pizza deliveryAmazon
Price: $59.99 (was £83.99)
Alternative retailers
Kohl's$74.99View offer
Macy's$76.49View offer
Blain Farm & Fleet$79.99View offer
Walmart$94.97View offer

Let your little one deliver their homemade Play-Doh pizzas with this fun, interactive scooter. They can create their pizza designs and then roll out on their scooter to deliver to their “customers” (AKA you!). No batteries needed, so kids can enjoy it anywhere. Its a  super fun way to combine imaginative play and creativity. Kids can enjoy making and “delivering” their pizzas to family, providing hours of entertainment.

One parent review said: “As a mum, I'm always on a hunt for our "big ticket gift" each year. Santa brings the little ones, and I buy one "big" gift. My toddler wanted this so badly and has asked nonstop. I contemplated, but decided to get this before it went out of stock because I just know this is THE gift. This is our "big ticket gift" and I'm so excited for Christmas! It comes in a box, so be prepared to assemble. It's a great size and comes with so much to do. Play-Doh really outdid themselves with this one!”

Lexibook Amazon
Price: £39.99

Every child deserves their own special place to write down their thoughts—and this Disney Stitch interactive diary is the perfect choice. It features a password-protected lock, so they can feel like their secrets are safe. Plus, with sound effects, voice recording, and a built-in photo frame, it’s a fun, personalized way to keep a diary.

It’s a great way to encourage writing, creativity, and keeping personal thoughts safe. It makes the whole experience feel magical and extra fun with Stitch’s voice.

One parent reviewer said: "Really nice private diary container for youngsters. It will also hold small items."

40% off

Taco Cat Goat Cheese PizzaAmazon
Price: £7.20 (was 11.99)

This crazy, fast-paced game is perfect for family game night. The objective is simple—say the right word and slap the card—but the action is anything but! It’s filled with laughs, quick reactions, and plenty of fun for all ages.

One Amazon reviewer said: “Easy to travel with, and great to play with adults as it is not skewed to a certain age group. I lost almost every round, but enjoyed it immensely. Good for 3-4 people.” 

Easy to set up, great for groups, and perfect for parties or family gatherings. It’s a blast for everyone involved!

14% off

Gabby's DollhouseAmazon
Price: $59.99 (was £69.99)

This interactive dollhouse is sure to become a favourite for Gabby’s Dollhouse fans. It includes fun furniture, an elevator, and even sound effects, making it the perfect setting for kids to create their own pretend world. Plus, two surprise accessories to keep the unboxing excitement going!

One parent review said: "My daughter loves this Gabby’ss dollhouse! It’s not as big as we thought it was going to be, which we were relieved by as it fits lovely in her bedroom without taking too much space!! Really good gift!”

Hape Marble run Amazon
Price: $52.28
Alternative retailers
Walmart$89.99View offer
Macy's$89.99View offer
Best Buy$99.98View offer
Kohl's$99.99View offer

This colourful, wooden marble run is perfect for teaching your kids about cause and effect. With rotating towers and open tracks, kids can watch the marbles zip through the maze, and the set includes a convenient collection container for marbles at the end. This toy is a great way to develop fine motor skills, patience, and problem-solving. Plus, it’s eco-friendly with minimal plastic, making it a win for both kids and the planet.

One mum reviewer said: "My kids have not stopped playing with them. A bit on the pricey side but good quality and very little plastic, so much better for the planet .Only thing would be, if you lost or broke one piece there is no replacement to buy separately which is a shame. Or more options of buying add ons so children could build on little by little.That's the only downside to this lovely marble run. Would recommend. Great learning too.”

15% off

Rainbow High Watercolour and createAmazon
Price: $28.98 (was £33.99)
Alternative retailers
Macy's$20.00View offer
Target$21.99View offer
Walmart$21.99View offer

This DIY fashion doll comes with a set of watercolors and design accessories so kids can create their own stylish looks. It’s perfect for young fashionistas who love both creative expression and hands-on play. Encourages creativity and lets kids design their own fashion styles. A great gift for little ones who love arts and crafts.

One Amazon reviewer said: "I am happy with this doll. I've seen lots of people customise them on Youtube and Pinterest and thought I would have a go too. The hair is easy to dye and the clothes are too. I would definitely recommend this to anyone who enjoys customising dolls.”

18% off

Le Toy Van Noah Shape SorterAmazon
Price: $28.66 (was £34.95)

This Noah’s Shape Sorter by Le Toy Van is not only a fun toy, but it's also packed with learning opportunities for your toddler. It helps develop pre-reading skills through shape recognition and matching while boosting manual dexterity and hand-eye coordination. A win-win for both playtime and learning!

The classic wooden design is absolutely gorgeous—think beautifully crafted ark with rain and wave motifs. It’s sturdy, non-toxic, and safe for little hands. It includes 7 pairs of adorable animals, along with Noah and his wife, making it a lovely way for kids to learn about animals and shapes.

One mum reviewer said: "Aww, this is by far the best Noah’s Ark toy we looked at! Beautifully crafted in wood! Safe & educational for babies to learn shape sorting. It’s so cute! It will lovely be displayed in baby’s bedroom/playroom! Very happy we chose this!”

19% off

Melissa & Doug Super Smile Dentist Kit for KidsAmazon
Price: $28.34 (was £34.99)
Alternative retailers
Walmart$20.97View offer
Macy's$25.19View offer
Target$26.59View offer
Kohl's$26.99View offer

Best for little ones over three, you can teach them about nurturing and imaginative play with this fun dentist kit. As well as playing pretend, it's also a chance to talk to your child about the importance of dental hygiene. Bought as a gift, one parent said:"Bought for my daughter's 3rd birthday, she loves role play toys and loves to play dentists. This is great for them to learn and not be scared of the dentist."

25% OFF

Throw Throw Avocado by Exploding KittensAmazon
Price: $18.74 (was 24.99)
Alternative retailers
Target$24.99View offer
Walmart$39.50View offer

This game is a sequel to Throw Throw Burrito. All the family needs to do is collect matching sets of cards faster than you while ducking dodging and throwing avocados. It sounds like a great game to play after Christmas dinner. Perfect for her little girl, one buyer said: "Great game, played with my 5-year-old and my husband and both were crying with laughter!"

40% off

Kids Camera for 3-12 Year OldAmazon
Price: $18.74 (was £30.99)

The kids camera with a 2-inch display and 32GB SD card is an excellent choice for aspiring young photographers. The camera is built to be easy for small hands to hold, with simple buttons and a durable, lightweight design. It often comes in bright colors and fun shapes, which appeal to children, making it more likely they'll want to use it regularly. Kids can be rough on electronics, and these cameras are typically designed to withstand drops and bumps, making them ideal for young children who are still developing their motor skills.

22% off

Barbie The Movie Doll, Margot Robbie Barbie DollAmazon
Price: $34.98 (was £44.99)
Alternative retailers
Target$20.99View offer
Best Buy$20.99View offer
Walmart$24.97View offer
Overstock$48.49View offer

The doll is designed with a high level of detail to resemble Margot Robbie’s character in the film, including accurate facial features, clothing, and accessories. This meticulous attention to detail enhances its appeal, making it a standout piece for both young fans and adult collectors. For kids, the doll inspires imaginative play by allowing them to recreate scenes from the movie or invent new adventures for Barbie. It can be a catalyst for creative storytelling and pretend play, helping to develop imagination and social skills.

Currently unavailable - check back soon

30% off

Mould King 17058 City Mobile Crane Truck Toy Building SetAmazon
Price: $37 (was £52.99)

The mobile crane truck is designed with impressive detail, closely mimicking real-life construction vehicles. Its functional crane arm, extendable boom, and rotating base give kids the chance to experience the operations of an actual crane, making playtime more immersive and exciting. This building set encourages hands-on learning, helping children develop problem-solving, fine motor skills, and an understanding of basic engineering principles.

Amazon

This Squishmallow combines the beloved plushie style with a popular Sega character, Knuckles the Echidna from the Sonic series. Fans of both franchises will appreciate the unique fusion, making it a must-have for collectors and gamers alike. Like all Squishmallows, this Knuckles plush is made from ultra-soft materials, making it perfect for cuddling. Its 10-inch size is ideal for hugging, making it comforting for children and adults who love soft toys.

18% off

CRAYOLA Colour 'n' Style Mermaid Friends:Amazon
Price: $22 (was £26.99)

Inspire your little one to get creative with this hair-braiding salon. As well as being able to style Maya’s extra long hair, kids can also customise the mermaid's face and body with pens, glitter, and stickers. Toy experts over at Amazon said: "Colour & Style Your Own Mermaid, again and again! Set includes everything you need to make Maya the most fashionable mermaid in the seven seas! Have fun braiding Maya’s extra-long hair with glitter highlights, with three braiding clips and two themed extension clips. These can also be worn in your hair, so you can create matching hair styles with your mermaid doll!"

73% off

Pictionary Air Star Wars Family Drawing Game for KidsAmazon
Price: $7 (was £25.68)
Alternative retailers
Walmart$16.51View offer

Big and small Star Wars fans will come together this Christmas to defeat Darth Vader with their Jedi drawing skills. ​"May the Force be with you". One parent reviewer said, "This game is brilliant for anyone who loves Star Wars. I'm not one of them, unfortunately, so I have to admit that I found this frustrating and confusing but my kids and niece who love Star Wars have had so much fun playing this and it has kept them occupied for hours over the summer holiday. It is easy enough to set up and if you have Apple TV then you can even have it on your television, but if not then you will need a smartphone or tablet to play this. It is clever and lots of fun, it has been great to hear the laughter as this has been played."

19% off

Baby Crawling dinosaur toyAmazon
Price: $16.11 (was £19.68)
Alternative retailers
Ulta$2.00View offer
Target$5.99View offer
DICK'S Sporting Goods$6.49View offer
Walmart$6.58View offer

The toy features multiple modes of play, such as music, lights, and movement, which captivate babies and keep them entertained for longer periods. These interactive elements stimulate babies’ curiosity and help develop their sensory and motor skills. The toy has a "Go mode" to encourage babies to crawl and chase it, and a "Stop mode" to use it as a cute toy pet.

What we love most is that hundreds of toys from Amazon’s Top Ten Toys list will also be donated and delivered by Amazon UK and long-time partner Barnardo’s to vulnerable children across the UK. This will help spread a little joy during the festive season.

Barnardo’s CEO, Lynn Perry MBE, said, “We work with some of the UK’s most vulnerable children. Every day, Barnardo’s workers are supporting children, young people and families having to choose between eating or paying the bills. For many children, Christmas can be a time of feeling cold, hungry and left out and it’s through working with partners like Amazon that we can continue to support families who are struggling, maybe now more than ever. Through Amazon’s welcome donation, our services will be able to distribute this year’s most popular toys to some of the most disadvantaged children this Christmas.”

How we test and choose recommended products

Our product recommendations are based on a combination of real-world testing from our burgeoning army of mum testers and the extensive knowledge of our experienced editorial team and product specialists. Where we can, we also consult experts who specialise in that field to ensure you get the right advice along with the right product, and we listen to what you say as well.

Our thriving mum community on our Facebook group #mumtribe consistently provides great insights into which products mums like best and why, helping us highlight the products that will meet your needs.

For essential products, our annual Mother&Baby Awards shortlist the top products tested. Full reviews from our mum testers can be found on our product pages. The winners and runners-up for each category will also appear in our top picks article for that product, along with other products that were rated highly by our team.

About the author

Lorna White is the Products Editor for Mother&Baby. After running the Yours magazine website, specialising in content about caring for kids and grandchildren, Lorna brought her expertise to Mother&Baby in 2020. She has a keen interest in a range of topics from potty training and nutrition to baby names and early development and has a wide range of experienced medical experts and professionals at her fingertips. In her spare time, she enjoys spending time with her two young sisters, dog walking and enjoying the outdoors with her family.

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How we write our articles and reviews
Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.