Now that it's getting closer to the end of October, the countdown until Christmas Day has well and truly begun. If you're already planning on how to make the most magical day of the year special for your little one, then you've come to the right place.
“At Amazon, our team truly live for the joy that toys bring to children, whether that’s delivered by the adorable Squishmallow Tally The Grey Cat plushie or through family fun in the form of Pictionary Air Star Wars,” said Matthew Redfearn, Toys Category Leader at Amazon UK.
And, with Amazon Prime Day in full swing, now is the perfect time to take advantage of some great deals. We have saved you the time of searching by listing some of the best savings available right now.
Before we get to the deals, if you’re not already a Prime member you will need to sign up to Amazon Prime. It’s quick and easy to do and right now you can get a 30-day free trial so you can still get access to these brilliant savings.
The best Amazon Prime Sale 2024 deals at a glance:
• 47% off Sanlebi Pet Care Role Play Set: WAS £23.99, NOW £12.73
• 20% off tonies Toniebox Paw Patrol Bundle: WAS £114.99, NOW £91.99
• 38% off VTech LeapFrog Scoop & Learn: WAS £59.99, NOW £36.99
• 35% off Play-Doh Care n Carry Vet Playset: WAS £20.99, NOW £13.59
• 28% off Kinetic Sand Mermaid Palace Playset: WAS £34.99, NOW £25.19
• 41% off K'NEX | Fun Fast Vehicles Building Set 10 Model: WAS £9.99, NOW £5.94
• 15% off Bluey EXCLUSIVE Ultimate Playhouse and Toy Box: WAS £99.99, NOW £84.99
• 64% off TEKFUN 2 Pack LCD Writing Tablet: WAS £18.99, NOW £6.79
• 20% off DEERC D20 Mini Drone with 720P HD Camera for Kids: WAS £49.99, NOW £39.98
• 40% off Desire Deluxe Magnetic Building Blocks: WAS £34.99, NOW £20.99
• 17% off Barbie Fashionistas Ultimate Closet and Doll: WAS £32.67, NOW £26.98
“In a year where less is more for many families, we are offering options for all tastes and budgets this season, including tens of thousands of toys under £20 across Amazon, so our customers can find that perfect gift this Christmas. We want everyone to have the chance to experience the happiness that playtime brings, so hundreds of this year’s top 10 toys will also be donated and delivered by Amazon UK and Barnardo’s to vulnerable children across the UK.”
When is Black Friday 2024?
In the UK, Black Friday 2024 will fall on Friday, November 29, following the American tradition of holding the event the day after Thanksgiving. Black Friday has become a major shopping event in the UK, with retailers offering huge discounts both online and in stores. It's a prime time for shoppers to grab bargains on electronics, fashion, toys, and more as the holiday shopping season kicks into full swing.
And, if you can’t wait for Black Friday, don’t worry! Amazon Prime Big Deals Day is just around the corner, taking place on October 8th and 9th, 2024. This exclusive shopping event for Prime members offers huge discounts across a wide range of products, from tech and home essentials to fashion and toys. It’s the perfect opportunity to snag early holiday deals before the Black Friday rush kicks in.
Amazon's top toys for Christmas
From the latest in toy trends including pretend play gifts to games for the whole family, there's something for every child's interests and every budget.
28% OFF
Amazon As seen on CBeebies, the Learning Resources MathLink Numberblocks is a fun way to help your child master skills like counting. The best thing about this pack is it includes stickers and activity cards you can write on and wipe off. One parent buyer said: "Bought for my son. He loves them and is always playing with them making the different numbers. He also has the 11-20 now as he likes them that much. Definitely recommend. Fantastic purchase also helps with their learning so educational as well."
Save 54%
Amazon Best for little ones over three, you can teach them about nurturing and imaginative play with this fun dentist kit. As well as playing pretend, it's also a chance to talk to your child about the importance of dental hygiene. Bought as a gift, one parent said: "Bought for my daughter's 3rd birthday, she loves role play toys and loves to play dentists. This is great for them to learn and not be scared of the dentist."
25% OFF
AmazonThis game is a sequel to Throw Throw Burrito. All the family needs to do is collect matching sets of cards faster than you while ducking dodging and throwing avocados. It sounds like a great game to play after Christmas dinner. Perfect for her little girl, one buyer said: "Great game, played with my 5-year-old and my husband and both were crying with laughter!"
Save 36%
Amazon The kids camera with a 2-inch display and 32GB SD card is an excellent choice for aspiring young photographers. The camera is built to be easy for small hands to hold, with simple buttons and a durable, lightweight design. It often comes in bright colors and fun shapes, which appeal to children, making it more likely they'll want to use it regularly. Kids can be rough on electronics, and these cameras are typically designed to withstand drops and bumps, making them ideal for young children who are still developing their motor skills.
37% OFF
Amazon The doll is designed with a high level of detail to resemble Margot Robbie’s character in the film, including accurate facial features, clothing, and accessories. This meticulous attention to detail enhances its appeal, making it a standout piece for both young fans and adult collectors. For kids, the doll inspires imaginative play by allowing them to recreate scenes from the movie or invent new adventures for Barbie. It can be a catalyst for creative storytelling and pretend play, helping to develop imagination and social skills.
SAVE 38%
Amazon The mobile crane truck is designed with impressive detail, closely mimicking real-life construction vehicles. Its functional crane arm, extendable boom, and rotating base give kids the chance to experience the operations of an actual crane, making playtime more immersive and exciting. This building set encourages hands-on learning, helping children develop problem-solving, fine motor skills, and an understanding of basic engineering principles.
34% OFF
Amazon This Squishmallow combines the beloved plushie style with a popular Sega character, Knuckles the Echidna from the Sonic series. Fans of both franchises will appreciate the unique fusion, making it a must-have for collectors and gamers alike. Like all Squishmallows, this Knuckles plush is made from ultra-soft materials, making it perfect for cuddling. Its 10-inch size is ideal for hugging, making it comforting for children and adults who love soft toys.
16% OFF
Amazon Inspire your little one to get creative with this hair-braiding salon. As well as being able to style Maya’s extra long hair, kids can also customise the mermaid's face and body with pens, glitter, and stickers. Toy experts over at Amazon said: "Colour & Style Your Own Mermaid, again and again! Set includes everything you need to make Maya the most fashionable mermaid in the seven seas! Have fun braiding Maya’s extra-long hair with glitter highlights, with three braiding clips and two themed extension clips. These can also be worn in your hair, so you can create matching hair styles with your mermaid doll!"
74% OFF
Amazon Big and small Star Wars fans will come together this Christmas to defeat Darth Vader with their Jedi drawing skills. "May the Force be with you". One parent reviewer said, "This game is brilliant for anyone who loves Star Wars. I'm not one of them, unfortunately, so I have to admit that I found this frustrating and confusing but my kids and niece who love Star Wars have had so much fun playing this and it has kept them occupied for hours over the summer holiday. It is easy enough to set up and if you have Apple TV then you can even have it on your television, but if not then you will need a smartphone or tablet to play this. It is clever and lots of fun, it has been great to hear the laughter as this has been played."
SAVE 19%
Amazon The toy features multiple modes of play, such as music, lights, and movement, which captivate babies and keep them entertained for longer periods. These interactive elements stimulate babies’ curiosity and help develop their sensory and motor skills. The toy has a "Go mode" to encourage babies to crawl and chase it, and a "Stop mode" to use it as a cute toy pet.
What we love most is that hundreds of toys from Amazon’s Top Ten Toys list will also be donated and delivered by Amazon UK and long-time partner Barnardo’s to vulnerable children across the UK. This will help spread a little joy during the festive season.
Barnardo’s CEO, Lynn Perry MBE, said, “We work with some of the UK’s most vulnerable children. Every day, Barnardo’s workers are supporting children, young people and families having to choose between eating or paying the bills. For many children, Christmas can be a time of feeling cold, hungry and left out and it’s through working with partners like Amazon that we can continue to support families who are struggling, maybe now more than ever. Through Amazon’s welcome donation, our services will be able to distribute this year’s most popular toys to some of the most disadvantaged children this Christmas.”
How we test and choose recommended products
Our product recommendations are based on a combination of real-world testing from our burgeoning army of mum testers and the extensive knowledge of our experienced editorial team and product specialists. Where we can, we also consult experts who specialise in that field to ensure you get the right advice along with the right product, and we listen to what you say as well.
Our thriving mum community on our Facebook group #mumtribe consistently provides great insights into which products mums like best and why, helping us highlight the products that will meet your needs.
For essential products, our annual Mother&Baby Awards shortlist the top products tested. Full reviews from our mum testers can be found on our product pages. The winners and runners-up for each category will also appear in our top picks article for that product, along with other products that were rated highly by our team.
Lorna White is the Products Editor for Mother&Baby. After running the Yours magazine website, specialising in content about caring for kids and grandchildren, Lorna brought her expertise to Mother&Baby in 2020. She has a keen interest in a range of topics from potty training and nutrition to baby names and early development and has a wide range of experienced medical experts and professionals at her fingertips. In her spare time, she enjoys spending time with her two young sisters, dog walking and enjoying the outdoors with her family.